INTRODUCTORY LETTER Exceptional Customer Service English version starts on page Creating a foundation of trust with your customers starts with providing exceptional customer service. In these days, bakery shoppers have many choices, and you can never afford to take even one person for granted. That is why it is so important for your bakery to continually examine ways to enhance the customer experience inside your store. 34 Valuable steps toward achieving this goal can be as simple as offering daily samples of your signature fresh cakes or sweet breads. Adding new products like ham-and-cheese stuffed bolillos can address the convenience that more customers are seeking today.. And perhaps most of all, investment in the presentation of your delicious breads, cakes and pastries is vital. Having attractive, clean and well-lit display cases can do wonders for making a statement that your bakery products are the very best. In this issue, we cover the important topics of customer service and provide you with useful ideas for your bakery. BakeMark is committed to innovation and your continued success. We encourage you to contact your local BakeMark Sales Representative and visit www.yourbakemark.com to learn more about everything BakeMark has to offer. Very Best Regards, Your BakeMark Team CONTENTS 34 BREAD & BAKING 36 CAKES & DECORATING To download this issue of Panadería Magazine or to see other previous issues, please visit www.yourbakemark.com. 38 EXCEPTIONAL CUSTOMER SERVICE 40 BAKERY PROFILES 50 FEATURED RECIPES 51 FEATURED PRODUCTS 4 DECEMBER 17 | PANADERIAhttp://www.yourbakemark.com http://www.yourbakemark.com