bakingbuyer - April 2011 - (Page 12)

INDUSTRY NEWS WP Bakery Group Joins Industrial Market For the first time, the entire industrial line of WP Bakery Group equipment is now available to bakeries in North America. Newlyhired Jim Souza will spearhead the industrial sales division at WP Kemper Bakery Systems, Shelton CT, as Vice President and Director of Industrial Sales, giving customers access to WP’s award-winning technology and cutting-edge SOUZA equipment used around the world. Jim Souza will focus on industrial and turnkey projects, including mixing, donut lines, laminating lines, oven systems, cookie-cracker systems, and roll and bread lines. Educated in mechanical engineering, Souza has worked for the past 20 years in the food and dairy industries, directing and managing operations, engineering, sales, and customer relations functions on a global scale. Prior to joining the WP Bakery Group, Souza led industrial sales at I.J. White Systems, a spiral cooling manufacturer. Wilton Survey Reveals How America Bakes Baking is back! This trend was recently confirmed by the bi-annual Celebration Report on How America Bakes, Decorates and Celebrates. The extensive online survey report was conducted by a third party source on behalf of Wilton Enterprises. “We found that nearly 75 percent of survey respondents reported baking the same or more than in previous years,” says Nancy Siler, vice president of consumer affairs at Wilton. Key findings from How America Bakes: Impressively, one-in-four respondents view themselves as regular bakers, stating that they bake at least once a week. While cookies are the most popular homemade treat (82% of respondents), items that have significantly grown in popularity since 2008 are: cakes (up 17%), brownies (up 18%) and cupcakes (up 15%). Save up to 60% of your v bl k iith Magna Nesting Rack Designs. h valuable work space with M Desig Available for most Domestic and Foreign Rack Ovens and for all pan rack applications. Magna Industries is a US manufacturer specializing in stainless steel and aluminum equipment solutions for storage, proo ng, baking, freezing and transporting nished products. Proudly made in the USA. Contact the rack company that saves you money and space. Call 732-905-0957 or visit www.magnaindustries.com 12 · BAKING BUYER · APRIL 11 http://www.magnaindustries.com

Table of Contents for the Digital Edition of bakingbuyer - April 2011

bakingbuyer - April 2011
EDITOR’S NOTE - The Century Mark
CONTENTS
INDUSTRY NEWS
‘Last Cake Standing’ Returns
Deli Added to 2012 Atlantic Bakery Expo
Barry Callebaut Strengthens Healthier Confectionery Alternatives
WP Bakery Group Joins Industrial Market
Wilton Survey Reveals How America Bakes
Robbie Unveils Fresh N Tasty Bakery Pouches
Celebration Bread
Using Preferments
Team USA Profi le
Prom Cakes: The next big thing in occasion cakes
Popular Prom Themes
Party Time
Expand Your Horizons
Chocolate Showpiece: STEP-BY-STEP WITH VANESSA GREELEY
A Fresh Take on Take-and-Bake
The Sandwich Parallel
Online Ordering
Pick-up Artists
History IN THE Baking
Employee Recognition
ALL IN THE Family
Tips on Fondant Sheeting
Smoothies Sell Themselves
FEATURED PRODUCTS
Production Schedule
PRODUCT SHOWCASE
AD INDEX
Sammie Surprise
BAKER’S DOZEN

bakingbuyer - April 2011