BEMA - June 2018 - 50

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Art of baking returns
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After years of carb-bashing, Oprah Winfrey gave Americans
permission to express their enjoyment of bread with her
ground-breaking announcement of "I love bread" in 2016.
To spread the word, BEMA committed $75,000 to Grain
Foods Foundation (GFF) with Emmy-nominated musician Parry Gripp to create
the lyrics for the popular "I love bread" song.
Kerwin Brown, BEMA president and CEO, said the song and subsequent 1.26-minute video on YouTube quickly
went viral on social media. "BEMA's board jumped at the opportunity to support GFF and bakers and the idea
of a fun promotional tool like 'I Love Bread,'" he explained. "With millions of likes and plays,
the song and video struck a chord with people's true love for all things bread."
Even today, Mr. Brown hears the song several times each day. "I love my ring tone because it brings a smile to my
face and anyone around me every time someone calls my phone," he said.
He added BEMA's funding also helped GFF to develop a second, eat-a-sandwich video.

50

BEMA100 | 2018 | www.bema.org

,/RYH%UHDG3DUU\*ULSS



http://www.bema.org

Table of Contents for the Digital Edition of BEMA - June 2018

BEMA - June 2018
BEMA Staff and Executive Commitee
Letters from BEMA
Sharing #BEMAsmarts
BEMA's 100th Anniversary Celebration
What Happens in Vegas
Founding Fathers
Signs of the Times
Family Ties
Recognizing Individual Honors
The Future is Now
Matchmaker, Matchmaker
In the Face of Consolidation
Modern Membership
A Forum for All
Leaving a Legacy
Guestbook
Who, When and Where
BEMA - June 2018 - BEMA - June 2018
BEMA - June 2018 - 2
BEMA - June 2018 - 3
BEMA - June 2018 - 4
BEMA - June 2018 - 5
BEMA - June 2018 - 6
BEMA - June 2018 - 7
BEMA - June 2018 - BEMA Staff and Executive Commitee
BEMA - June 2018 - 9
BEMA - June 2018 - Letters from BEMA
BEMA - June 2018 - 11
BEMA - June 2018 - 12
BEMA - June 2018 - 13
BEMA - June 2018 - 14
BEMA - June 2018 - 15
BEMA - June 2018 - Sharing #BEMAsmarts
BEMA - June 2018 - 17
BEMA - June 2018 - 18
BEMA - June 2018 - BEMA's 100th Anniversary Celebration
BEMA - June 2018 - 20
BEMA - June 2018 - 21
BEMA - June 2018 - 22
BEMA - June 2018 - 23
BEMA - June 2018 - 24
BEMA - June 2018 - 25
BEMA - June 2018 - 26
BEMA - June 2018 - 27
BEMA - June 2018 - 28
BEMA - June 2018 - 29
BEMA - June 2018 - 30
BEMA - June 2018 - 31
BEMA - June 2018 - 32
BEMA - June 2018 - 33
BEMA - June 2018 - 34
BEMA - June 2018 - 35
BEMA - June 2018 - 36
BEMA - June 2018 - What Happens in Vegas
BEMA - June 2018 - 38
BEMA - June 2018 - 39
BEMA - June 2018 - 40
BEMA - June 2018 - 41
BEMA - June 2018 - 42
BEMA - June 2018 - Founding Fathers
BEMA - June 2018 - 44
BEMA - June 2018 - 45
BEMA - June 2018 - 46
BEMA - June 2018 - 47
BEMA - June 2018 - 48
BEMA - June 2018 - Signs of the Times
BEMA - June 2018 - 50
BEMA - June 2018 - 51
BEMA - June 2018 - 52
BEMA - June 2018 - Family Ties
BEMA - June 2018 - 54
BEMA - June 2018 - 55
BEMA - June 2018 - 56
BEMA - June 2018 - 57
BEMA - June 2018 - 58
BEMA - June 2018 - 59
BEMA - June 2018 - 60
BEMA - June 2018 - 61
BEMA - June 2018 - 62
BEMA - June 2018 - 63
BEMA - June 2018 - Recognizing Individual Honors
BEMA - June 2018 - 65
BEMA - June 2018 - 66
BEMA - June 2018 - 67
BEMA - June 2018 - The Future is Now
BEMA - June 2018 - 69
BEMA - June 2018 - 70
BEMA - June 2018 - 71
BEMA - June 2018 - Matchmaker, Matchmaker
BEMA - June 2018 - 73
BEMA - June 2018 - In the Face of Consolidation
BEMA - June 2018 - 75
BEMA - June 2018 - Modern Membership
BEMA - June 2018 - 77
BEMA - June 2018 - 78
BEMA - June 2018 - A Forum for All
BEMA - June 2018 - 80
BEMA - June 2018 - Leaving a Legacy
BEMA - June 2018 - 82
BEMA - June 2018 - 83
BEMA - June 2018 - Guestbook
BEMA - June 2018 - 85
BEMA - June 2018 - 86
BEMA - June 2018 - 87
BEMA - June 2018 - 88
BEMA - June 2018 - 89
BEMA - June 2018 - 90
BEMA - June 2018 - 91
BEMA - June 2018 - 92
BEMA - June 2018 - 93
BEMA - June 2018 - 94
BEMA - June 2018 - 95
BEMA - June 2018 - Who, When and Where
BEMA - June 2018 - 97
BEMA - June 2018 - 98
BEMA - June 2018 - 99
BEMA - June 2018 - 100
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