BEMA - June 2018 - 70

BEMA-U

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Kerwin Brown

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BEMA100 | 2018 | www.bema.org
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Membership is the beating
heart of any association, and engagement is the key to keeping
it alive and well. With BEMA-U,
engagement runs both wide and
deep. "Wide" in terms of breadth
of membership and "deep" in
terms of engagement within
member companies, according to
Mr. Brown. "If one person attends
a workshop, there's a certain
amount of value. But when we
start going further into the organization, we can impact an entire
sales or service team," he said.
"In the past, member involvement was usually limited to a
handful of people selected by
their companies to attend BEMA
events," Ms. Bowers added.
"Now anyone from a member
company has access to the educational programs, and that has
impacted the value of BEMA
membership. It's no longer just for
the CEO or the director of sales.
:H¶UHLQ¿OWUDWLQJPHPEHUFRPSDnies deeper than that."

Value for all
According to Mr. Brown, the
growth of BEMA-U stands to
change how companies see
value in membership. "The idea
is that when you're a BEMA
company, and you go through
BEMA-U courses, you have better offerings because your people are better trained," he said.
"You're a better company because you're a BEMA member,
and customers will know that's a
winning formula."
As BEMA further enhances
its education portfolio, the association will bring more to the
industry by engaging with other
associations as well. "These programs give us an opportunity to
collaborate with other industry
partners," Ms. Bowers observed.
"We want to foster all those op-


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Table of Contents for the Digital Edition of BEMA - June 2018

BEMA - June 2018
BEMA Staff and Executive Commitee
Letters from BEMA
Sharing #BEMAsmarts
BEMA's 100th Anniversary Celebration
What Happens in Vegas
Founding Fathers
Signs of the Times
Family Ties
Recognizing Individual Honors
The Future is Now
Matchmaker, Matchmaker
In the Face of Consolidation
Modern Membership
A Forum for All
Leaving a Legacy
Guestbook
Who, When and Where
BEMA - June 2018 - BEMA - June 2018
BEMA - June 2018 - 2
BEMA - June 2018 - 3
BEMA - June 2018 - 4
BEMA - June 2018 - 5
BEMA - June 2018 - 6
BEMA - June 2018 - 7
BEMA - June 2018 - BEMA Staff and Executive Commitee
BEMA - June 2018 - 9
BEMA - June 2018 - Letters from BEMA
BEMA - June 2018 - 11
BEMA - June 2018 - 12
BEMA - June 2018 - 13
BEMA - June 2018 - 14
BEMA - June 2018 - 15
BEMA - June 2018 - Sharing #BEMAsmarts
BEMA - June 2018 - 17
BEMA - June 2018 - 18
BEMA - June 2018 - BEMA's 100th Anniversary Celebration
BEMA - June 2018 - 20
BEMA - June 2018 - 21
BEMA - June 2018 - 22
BEMA - June 2018 - 23
BEMA - June 2018 - 24
BEMA - June 2018 - 25
BEMA - June 2018 - 26
BEMA - June 2018 - 27
BEMA - June 2018 - 28
BEMA - June 2018 - 29
BEMA - June 2018 - 30
BEMA - June 2018 - 31
BEMA - June 2018 - 32
BEMA - June 2018 - 33
BEMA - June 2018 - 34
BEMA - June 2018 - 35
BEMA - June 2018 - 36
BEMA - June 2018 - What Happens in Vegas
BEMA - June 2018 - 38
BEMA - June 2018 - 39
BEMA - June 2018 - 40
BEMA - June 2018 - 41
BEMA - June 2018 - 42
BEMA - June 2018 - Founding Fathers
BEMA - June 2018 - 44
BEMA - June 2018 - 45
BEMA - June 2018 - 46
BEMA - June 2018 - 47
BEMA - June 2018 - 48
BEMA - June 2018 - Signs of the Times
BEMA - June 2018 - 50
BEMA - June 2018 - 51
BEMA - June 2018 - 52
BEMA - June 2018 - Family Ties
BEMA - June 2018 - 54
BEMA - June 2018 - 55
BEMA - June 2018 - 56
BEMA - June 2018 - 57
BEMA - June 2018 - 58
BEMA - June 2018 - 59
BEMA - June 2018 - 60
BEMA - June 2018 - 61
BEMA - June 2018 - 62
BEMA - June 2018 - 63
BEMA - June 2018 - Recognizing Individual Honors
BEMA - June 2018 - 65
BEMA - June 2018 - 66
BEMA - June 2018 - 67
BEMA - June 2018 - The Future is Now
BEMA - June 2018 - 69
BEMA - June 2018 - 70
BEMA - June 2018 - 71
BEMA - June 2018 - Matchmaker, Matchmaker
BEMA - June 2018 - 73
BEMA - June 2018 - In the Face of Consolidation
BEMA - June 2018 - 75
BEMA - June 2018 - Modern Membership
BEMA - June 2018 - 77
BEMA - June 2018 - 78
BEMA - June 2018 - A Forum for All
BEMA - June 2018 - 80
BEMA - June 2018 - Leaving a Legacy
BEMA - June 2018 - 82
BEMA - June 2018 - 83
BEMA - June 2018 - Guestbook
BEMA - June 2018 - 85
BEMA - June 2018 - 86
BEMA - June 2018 - 87
BEMA - June 2018 - 88
BEMA - June 2018 - 89
BEMA - June 2018 - 90
BEMA - June 2018 - 91
BEMA - June 2018 - 92
BEMA - June 2018 - 93
BEMA - June 2018 - 94
BEMA - June 2018 - 95
BEMA - June 2018 - Who, When and Where
BEMA - June 2018 - 97
BEMA - June 2018 - 98
BEMA - June 2018 - 99
BEMA - June 2018 - 100
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