BEMA - June 2018 - 77

Photos courtesy of BEMA

BEMA MEMBERSHIPS

- on BEMA and the industry. "We have so many
more tools in the toolbox today," he said. "We have
ingredient suppliers, service companies, engineering consultants and even the media. We serve as a
one-stop shop for the baking industry."
In its 100th year, BEMA membership stands at
nearly 250 companies.
Matt Zielsdorf, who was 2011-12 chairman, recalled the impact the new face of membership had
on BEMA's contributions to the industry. "It turned
BEMA into an even more customer-centric organization," he said. "Bakers could look at BEMA as
a supporting group that was there to better the industry, and we looked at it holistically. If you own a
bakery, the only people you talk to aren't just the
ones who bend metal and make equipment. You
buy ingredients and use other kinds of services.
And now, these are all a part of this organization."
The change ultimately provided more resources
to provide value to membership from both conFHSWXDO DQG ¿QDQFLDO VWDQGSRLQWV ³,W SXOOHG PRUH
of a cross-section of suppliers to the industry and
brought new ideas to the association," said DJ
LeCrone, president, LeMatic and 2003-04 chairman. "Those ideas created new avenues to grow
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expanded our knowledge base."
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of ideas coming in. "BEMA was able to build a dedicated team, so instead of having volunteers who
can only give part-time to growing the organization,
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Mr. LeCrone said.
Organic growth didn't end there, Mr. Brown noted. Increased resources meant creating more value in events such as the annual summit and convention. "We used to have one or two bakers and a
business speaker at an event. Now, we have more
than 30 bakers and panel discussions," he said.
In BEMA's early years, membership dues provided enough stability to self-sustain. Today, diverse
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build programs such as BEMA-U, BEMA Connect
and the Baking Industry Forum, where members
and bakers come together for professional development, business solutions and idea sharing.
"Bakers have busy lives, and when they choose
to participate BEMA events, that says a lot," Mr.
Brown observed. "Bakers need solutions across
the board, and now, we've got it all."
BEMA

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(left), Rehrig
3DFL¿FDQG
Monica Kline,
The EnSol Group.

"We have ingredient
suppliers, service
companies, engineering
consultants and even
the media. We serve as
a one-stop shop for the
baking industry."
Kerwin Brown, BEMA

Mark Hotze; Paul
Lattan, Sosland
Publishing
Company; and
Eric Riggle,
Rademaker

www.bema.org | 2018 | BEMA100

77


http://www.bema.org

Table of Contents for the Digital Edition of BEMA - June 2018

BEMA - June 2018
BEMA Staff and Executive Commitee
Letters from BEMA
Sharing #BEMAsmarts
BEMA's 100th Anniversary Celebration
What Happens in Vegas
Founding Fathers
Signs of the Times
Family Ties
Recognizing Individual Honors
The Future is Now
Matchmaker, Matchmaker
In the Face of Consolidation
Modern Membership
A Forum for All
Leaving a Legacy
Guestbook
Who, When and Where
BEMA - June 2018 - BEMA - June 2018
BEMA - June 2018 - 2
BEMA - June 2018 - 3
BEMA - June 2018 - 4
BEMA - June 2018 - 5
BEMA - June 2018 - 6
BEMA - June 2018 - 7
BEMA - June 2018 - BEMA Staff and Executive Commitee
BEMA - June 2018 - 9
BEMA - June 2018 - Letters from BEMA
BEMA - June 2018 - 11
BEMA - June 2018 - 12
BEMA - June 2018 - 13
BEMA - June 2018 - 14
BEMA - June 2018 - 15
BEMA - June 2018 - Sharing #BEMAsmarts
BEMA - June 2018 - 17
BEMA - June 2018 - 18
BEMA - June 2018 - BEMA's 100th Anniversary Celebration
BEMA - June 2018 - 20
BEMA - June 2018 - 21
BEMA - June 2018 - 22
BEMA - June 2018 - 23
BEMA - June 2018 - 24
BEMA - June 2018 - 25
BEMA - June 2018 - 26
BEMA - June 2018 - 27
BEMA - June 2018 - 28
BEMA - June 2018 - 29
BEMA - June 2018 - 30
BEMA - June 2018 - 31
BEMA - June 2018 - 32
BEMA - June 2018 - 33
BEMA - June 2018 - 34
BEMA - June 2018 - 35
BEMA - June 2018 - 36
BEMA - June 2018 - What Happens in Vegas
BEMA - June 2018 - 38
BEMA - June 2018 - 39
BEMA - June 2018 - 40
BEMA - June 2018 - 41
BEMA - June 2018 - 42
BEMA - June 2018 - Founding Fathers
BEMA - June 2018 - 44
BEMA - June 2018 - 45
BEMA - June 2018 - 46
BEMA - June 2018 - 47
BEMA - June 2018 - 48
BEMA - June 2018 - Signs of the Times
BEMA - June 2018 - 50
BEMA - June 2018 - 51
BEMA - June 2018 - 52
BEMA - June 2018 - Family Ties
BEMA - June 2018 - 54
BEMA - June 2018 - 55
BEMA - June 2018 - 56
BEMA - June 2018 - 57
BEMA - June 2018 - 58
BEMA - June 2018 - 59
BEMA - June 2018 - 60
BEMA - June 2018 - 61
BEMA - June 2018 - 62
BEMA - June 2018 - 63
BEMA - June 2018 - Recognizing Individual Honors
BEMA - June 2018 - 65
BEMA - June 2018 - 66
BEMA - June 2018 - 67
BEMA - June 2018 - The Future is Now
BEMA - June 2018 - 69
BEMA - June 2018 - 70
BEMA - June 2018 - 71
BEMA - June 2018 - Matchmaker, Matchmaker
BEMA - June 2018 - 73
BEMA - June 2018 - In the Face of Consolidation
BEMA - June 2018 - 75
BEMA - June 2018 - Modern Membership
BEMA - June 2018 - 77
BEMA - June 2018 - 78
BEMA - June 2018 - A Forum for All
BEMA - June 2018 - 80
BEMA - June 2018 - Leaving a Legacy
BEMA - June 2018 - 82
BEMA - June 2018 - 83
BEMA - June 2018 - Guestbook
BEMA - June 2018 - 85
BEMA - June 2018 - 86
BEMA - June 2018 - 87
BEMA - June 2018 - 88
BEMA - June 2018 - 89
BEMA - June 2018 - 90
BEMA - June 2018 - 91
BEMA - June 2018 - 92
BEMA - June 2018 - 93
BEMA - June 2018 - 94
BEMA - June 2018 - 95
BEMA - June 2018 - Who, When and Where
BEMA - June 2018 - 97
BEMA - June 2018 - 98
BEMA - June 2018 - 99
BEMA - June 2018 - 100
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