Baking&Snack - December 2011 - 102

102

NEW PRODUCT SPOTLIGHT

El Popocatepetll llaunches high-lime corn tortillas packaged to attract attention. Popocatepet aunches high lime corn tortillas packaged to p attentio

R

ancheras, or “music of the ranch,” represents the traditional music of Mexico and are songs generally sung about love, patriotism and nature. Rancheras also is the brand name given to new high-lime corn tortillas from El Popocatepetl, Chicago, IL. “This softer high-lime tortilla is something our customers have been awaiting,” said Yvonne Rodriguez, president of El Popo, as the company is affectionately known by its customers. After several months of a soft launch in Chicago, the company recently introduced Rancheras tortillas to a much wider customer base. Ms. Rodriguez said she expects the new corn tortillas will do very well.

Since 1954, El Popo has been baking fresh corn tortillas the way Native Mexicans did 500 years ago. Brothers Antonio and Ernesto Aviña founded the company on Chicago’s West Side, and today it continues to cook and grind corn to make masa for its corn tortillas. “Making them from scratch ourselves enhances the aroma, texture and taste of our tortillas,” said Ms. Rodriguez, the second generation of the family to oversee the company. El Popo packages Rancheras tortillas in polyethylene-coated white paper machine glazed with a matte finish and printed flexographically. The company wanted an innovative package with an authentic, homestyle look and feel that replicates the way traditional tortillas are handwrapped in paper and sold at markets in Mexico. However, the company also wanted to produce these packages at a much higher processing speeds than is possible by hand, said Dan Fredman of Fredman Bag Co., Milwaukee, WI. The flexible packaging supplier partnered with El Popo from the concept stage to develop the packaging. “We handled the material research and testing as well as developing the design,” he said. Ms. Rodriguez noted, “This product package is more attractive to consumers not only because of the more elaborate package design,

but the packaging material is more pleasing to our customers.” The packages feature the company’s tagline “el verdadero sabor de lo autentico!” which translates as “the true taste of authenticity.” While El Popo decided to use the new packaging film mostly because of its presentation, Ms. Rodriguez noted it increases product shelf life by 20%. The new packaging material runs on the company’s existing horizontal form/fill/seal equipment used to pack corn tortillas in clear polypropylene films and requires minimal time for changeovers. “It is the ideal situation for our company to be able to launch a new product without having to invest in new equipment,” she said. Although the company has no plans to use the new packaging material for any other products at this time, Ms. Rodriguez said it may reconsider that position in the future. El Popo operates three manufacturing facilities in Chicago and employs more than 200 workers. It distributes its products using its own fleet of trucks to customers in Chicagoland, and warehouse distribution of its products reaches 26 US states and Canada. The company’s customer base consists of 70% restaurants and 30% retailers, and 80% of its overall market share is Hispanic. ◾ — Shane Whitaker

BAKING & SNACK / December 2011

www.bakingbusiness.com


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Baking&Snack - December 2011

Table of Contents for the Digital Edition of Baking&Snack - December 2011

Baking&Snack - December, 2011
Contents
Editorial - Raisin the Bar
Newsfront - IOM: Change front-of package focus
News In Brief
Newsfront - Pepperidge Farm invests in the future
Newsfront - Bimbo, Sara Lee find closure
Newsfront - Bay State opens innovation center
News - Bakers compete for best raisin bread
News - Oldways promotes health through heritage
News - Entenmann’s gets appy
News In Brief
News - Baptista’s breaks new ground
Correction
News/People
Operations Executive of the Year - Frequent Flyer
Operations Overview - Game-Changing Technologies
Mentoring Q&A - Leading the Way
Trend Forecast - Cloudy with a Chance of Health
New on the Shelf
Ingredient R&D/Flavors - Savoring the Possibilities
Corn Flour - Color Schemes
Ingredient App - Coming Clean
R&D Perspective - Pass It On
Ingredient News
Sheeting Equipment - Gentle Reductions
Horizontal Mixers - Kneading Action
Extruded Snacks - Simply Sophisticated
Heat Recovery - Taking the Heat
Sanitation Strategies - Keep It Simple
Products & Packaging
Bakingtech 2012 - Rising Again
Snaxpo - Commemorating 75 Years
Recent Patents
Marketplace
Marketplace
Ad Index
New Product Spotlight - Mexican Music
Baking&Snack - December 2011 - Baking&Snack - December, 2011
Baking&Snack - December 2011 - 2
Baking&Snack - December 2011 - 3
Baking&Snack - December 2011 - 4
Baking&Snack - December 2011 - 5
Baking&Snack - December 2011 - 6
Baking&Snack - December 2011 - Contents
Baking&Snack - December 2011 - 8
Baking&Snack - December 2011 - 9
Baking&Snack - December 2011 - Editorial - Raisin the Bar
Baking&Snack - December 2011 - 11
Baking&Snack - December 2011 - News In Brief
Baking&Snack - December 2011 - Newsfront - Bay State opens innovation center
Baking&Snack - December 2011 - News - Bakers compete for best raisin bread
Baking&Snack - December 2011 - 15
Baking&Snack - December 2011 - News - Entenmann’s gets appy
Baking&Snack - December 2011 - News In Brief
Baking&Snack - December 2011 - Correction
Baking&Snack - December 2011 - News/People
Baking&Snack - December 2011 - Operations Executive of the Year - Frequent Flyer
Baking&Snack - December 2011 - 21
Baking&Snack - December 2011 - 22
Baking&Snack - December 2011 - 23
Baking&Snack - December 2011 - 24
Baking&Snack - December 2011 - 25
Baking&Snack - December 2011 - 26
Baking&Snack - December 2011 - 27
Baking&Snack - December 2011 - Operations Overview - Game-Changing Technologies
Baking&Snack - December 2011 - 29
Baking&Snack - December 2011 - 30
Baking&Snack - December 2011 - Mentoring Q&A - Leading the Way
Baking&Snack - December 2011 - 32
Baking&Snack - December 2011 - 33
Baking&Snack - December 2011 - 34
Baking&Snack - December 2011 - Trend Forecast - Cloudy with a Chance of Health
Baking&Snack - December 2011 - 36
Baking&Snack - December 2011 - 37
Baking&Snack - December 2011 - 38
Baking&Snack - December 2011 - 39
Baking&Snack - December 2011 - 40
Baking&Snack - December 2011 - New on the Shelf
Baking&Snack - December 2011 - 42
Baking&Snack - December 2011 - Ingredient R&D/Flavors - Savoring the Possibilities
Baking&Snack - December 2011 - 44
Baking&Snack - December 2011 - 45
Baking&Snack - December 2011 - 46
Baking&Snack - December 2011 - 47
Baking&Snack - December 2011 - 48
Baking&Snack - December 2011 - 49
Baking&Snack - December 2011 - 50
Baking&Snack - December 2011 - 51
Baking&Snack - December 2011 - 52
Baking&Snack - December 2011 - 53
Baking&Snack - December 2011 - 54
Baking&Snack - December 2011 - Corn Flour - Color Schemes
Baking&Snack - December 2011 - 56
Baking&Snack - December 2011 - Ingredient App - Coming Clean
Baking&Snack - December 2011 - 58
Baking&Snack - December 2011 - R&D Perspective - Pass It On
Baking&Snack - December 2011 - Ingredient News
Baking&Snack - December 2011 - 61
Baking&Snack - December 2011 - Sheeting Equipment - Gentle Reductions
Baking&Snack - December 2011 - 63
Baking&Snack - December 2011 - 64
Baking&Snack - December 2011 - 65
Baking&Snack - December 2011 - 66
Baking&Snack - December 2011 - Horizontal Mixers - Kneading Action
Baking&Snack - December 2011 - 68
Baking&Snack - December 2011 - 69
Baking&Snack - December 2011 - 70
Baking&Snack - December 2011 - 71
Baking&Snack - December 2011 - 72
Baking&Snack - December 2011 - 73
Baking&Snack - December 2011 - Extruded Snacks - Simply Sophisticated
Baking&Snack - December 2011 - 75
Baking&Snack - December 2011 - 76
Baking&Snack - December 2011 - 77
Baking&Snack - December 2011 - 78
Baking&Snack - December 2011 - Heat Recovery - Taking the Heat
Baking&Snack - December 2011 - 80
Baking&Snack - December 2011 - 81
Baking&Snack - December 2011 - 82
Baking&Snack - December 2011 - 83
Baking&Snack - December 2011 - 84
Baking&Snack - December 2011 - Sanitation Strategies - Keep It Simple
Baking&Snack - December 2011 - Products & Packaging
Baking&Snack - December 2011 - 87
Baking&Snack - December 2011 - Bakingtech 2012 - Rising Again
Baking&Snack - December 2011 - 89
Baking&Snack - December 2011 - Snaxpo - Commemorating 75 Years
Baking&Snack - December 2011 - 91
Baking&Snack - December 2011 - 92
Baking&Snack - December 2011 - Recent Patents
Baking&Snack - December 2011 - Marketplace
Baking&Snack - December 2011 - 95
Baking&Snack - December 2011 - 96
Baking&Snack - December 2011 - 97
Baking&Snack - December 2011 - Marketplace
Baking&Snack - December 2011 - 99
Baking&Snack - December 2011 - 100
Baking&Snack - December 2011 - Ad Index
Baking&Snack - December 2011 - New Product Spotlight - Mexican Music
Baking&Snack - December 2011 - 103
Baking&Snack - December 2011 - 104
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