Baking&Snack - November 2012 - 70
Q &A
INNOVATION
“It is that last 10 to 15% that can be hard to get to. ”
David Busken, Oak State Products
to how close the product is to being ready, depending on the eyes that are looking at it. Getting a product to test market, we have done it in a matter of days to as long as years. It all goes back to the decision-making apparatus in place. This is why small companies can typically launch much faster: There are fewer levels of decision-makers. That said, we have had some large companies decide very quickly as well. The client first needs to find the right co-manufacturer with the right size of lines and packaging to match its needs. The co-manufacturer and/or client has to have an R&D department or resources that can do the work and is comfortable taking the product from benchtop to the line and commercializing the product. After this relationship is established, then we will work to understand what types of products the client wants to sell. If it is indulgent, how does the client define indulgent? What varieties and what markets — c-store, grocery or club — is it for?
What is the price point? We will then produce some prototypes of products we think will meet the criteria and see what the client thinks. From that feedback, we will refine the product until it matches the client’s vision.
Does a company need its own R&D lab to be able to innovate? Why?
In our case, not at all. That is why we are here. We can and do take concepts from the benchtop to the grocery store shelf. Of course, it needs to be a product that fits our lines. For those that don’t fit our lines, hiring a consultant to do the development work is another option — just be sure the consultants have the right skill sets and production plant experience. They need to understand what is
How can a co-manufacturing company collaborate with clients to come up with new products?
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70
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Baking&Snack - November 2012
Table of Contents for the Digital Edition of Baking&Snack - November 2012
Baking&Snack - November 2012
Table of Contents
Table of Contents
Editorial - An ounce of preparation
Newsfront - Hostess to close five bakeries
Mondelez International successfully spins off
Industry unites to launch online resource
In Brief
Contest crowns best raisin breads
Snyder’s-Lance, Inventure complete distribution agreement
AACCI honors AIB’s Olewnik
Farm to Market Bread opens new bakery
News People
In Memoriam
Gold Standard Baking - Seizing Golden Opportunities
Baking for Food Service - Solutions for Institutions
Chocolate - Chocolate's Healthy Boost
Sustaining cocoa for the future
Learning from retail sales
Starch - Just Add Starch
Considering 2012 corn
Ingredient App - A Fighting Chance
R&D Perspective - The Other Dairy Choice
Innovation Q&A - Front of the Pack
Freezing Systems - A Continuous Cold Front
Keeping it clean
Icing and Glazing - Finishing Touches
Preventing icing buildup
Fleet Management - Daily Deliveries
Improving customer service
Case Study - Encouraging Entrepreneurship
International Construction Q&A - Building in Developing Nations
Industry Images - TIA takes on trends
Events
Innovations
Products & Packagaing
Patents
New on the Shelf
Marketplace
Ad Index
New Product Spotlight
Baking&Snack - November 2012 - Baking&Snack - November 2012
Baking&Snack - November 2012 - 2
Baking&Snack - November 2012 - 3
Baking&Snack - November 2012 - 4
Baking&Snack - November 2012 - 5
Baking&Snack - November 2012 - 6
Baking&Snack - November 2012 - 7
Baking&Snack - November 2012 - 8
Baking&Snack - November 2012 - Table of Contents
Baking&Snack - November 2012 - 10
Baking&Snack - November 2012 - Table of Contents
Baking&Snack - November 2012 - Editorial - An ounce of preparation
Baking&Snack - November 2012 - 13
Baking&Snack - November 2012 - Mondelez International successfully spins off
Baking&Snack - November 2012 - Contest crowns best raisin breads
Baking&Snack - November 2012 - 16
Baking&Snack - November 2012 - 17
Baking&Snack - November 2012 - Farm to Market Bread opens new bakery
Baking&Snack - November 2012 - 19
Baking&Snack - November 2012 - In Memoriam
Baking&Snack - November 2012 - 21
Baking&Snack - November 2012 - Gold Standard Baking - Seizing Golden Opportunities
Baking&Snack - November 2012 - 23
Baking&Snack - November 2012 - 24
Baking&Snack - November 2012 - 25
Baking&Snack - November 2012 - 26
Baking&Snack - November 2012 - 27
Baking&Snack - November 2012 - 28
Baking&Snack - November 2012 - 29
Baking&Snack - November 2012 - 30
Baking&Snack - November 2012 - 31
Baking&Snack - November 2012 - 32
Baking&Snack - November 2012 - Baking for Food Service - Solutions for Institutions
Baking&Snack - November 2012 - 34
Baking&Snack - November 2012 - 35
Baking&Snack - November 2012 - 36
Baking&Snack - November 2012 - 37
Baking&Snack - November 2012 - 38
Baking&Snack - November 2012 - 39
Baking&Snack - November 2012 - 40
Baking&Snack - November 2012 - 41
Baking&Snack - November 2012 - 42
Baking&Snack - November 2012 - Chocolate - Chocolate's Healthy Boost
Baking&Snack - November 2012 - Sustaining cocoa for the future
Baking&Snack - November 2012 - 45
Baking&Snack - November 2012 - 46
Baking&Snack - November 2012 - 47
Baking&Snack - November 2012 - 48
Baking&Snack - November 2012 - 49
Baking&Snack - November 2012 - 50
Baking&Snack - November 2012 - 51
Baking&Snack - November 2012 - Learning from retail sales
Baking&Snack - November 2012 - 53
Baking&Snack - November 2012 - 54
Baking&Snack - November 2012 - Starch - Just Add Starch
Baking&Snack - November 2012 - Considering 2012 corn
Baking&Snack - November 2012 - 57
Baking&Snack - November 2012 - 58
Baking&Snack - November 2012 - 59
Baking&Snack - November 2012 - 60
Baking&Snack - November 2012 - 61
Baking&Snack - November 2012 - 62
Baking&Snack - November 2012 - 63
Baking&Snack - November 2012 - 64
Baking&Snack - November 2012 - Ingredient App - A Fighting Chance
Baking&Snack - November 2012 - 66
Baking&Snack - November 2012 - R&D Perspective - The Other Dairy Choice
Baking&Snack - November 2012 - 68
Baking&Snack - November 2012 - Innovation Q&A - Front of the Pack
Baking&Snack - November 2012 - 70
Baking&Snack - November 2012 - 71
Baking&Snack - November 2012 - 72
Baking&Snack - November 2012 - Freezing Systems - A Continuous Cold Front
Baking&Snack - November 2012 - 74
Baking&Snack - November 2012 - Keeping it clean
Baking&Snack - November 2012 - 76
Baking&Snack - November 2012 - 77
Baking&Snack - November 2012 - 78
Baking&Snack - November 2012 - Icing and Glazing - Finishing Touches
Baking&Snack - November 2012 - 80
Baking&Snack - November 2012 - Preventing icing buildup
Baking&Snack - November 2012 - 82
Baking&Snack - November 2012 - 83
Baking&Snack - November 2012 - 84
Baking&Snack - November 2012 - Fleet Management - Daily Deliveries
Baking&Snack - November 2012 - Improving customer service
Baking&Snack - November 2012 - 87
Baking&Snack - November 2012 - 88
Baking&Snack - November 2012 - 89
Baking&Snack - November 2012 - Case Study - Encouraging Entrepreneurship
Baking&Snack - November 2012 - 91
Baking&Snack - November 2012 - 92
Baking&Snack - November 2012 - International Construction Q&A - Building in Developing Nations
Baking&Snack - November 2012 - 94
Baking&Snack - November 2012 - 95
Baking&Snack - November 2012 - 96
Baking&Snack - November 2012 - Industry Images - TIA takes on trends
Baking&Snack - November 2012 - 98
Baking&Snack - November 2012 - Events
Baking&Snack - November 2012 - Innovations
Baking&Snack - November 2012 - 101
Baking&Snack - November 2012 - 102
Baking&Snack - November 2012 - Products & Packagaing
Baking&Snack - November 2012 - Patents
Baking&Snack - November 2012 - New on the Shelf
Baking&Snack - November 2012 - 106
Baking&Snack - November 2012 - Marketplace
Baking&Snack - November 2012 - 108
Baking&Snack - November 2012 - 109
Baking&Snack - November 2012 - 110
Baking&Snack - November 2012 - 111
Baking&Snack - November 2012 - 112
Baking&Snack - November 2012 - Ad Index
Baking&Snack - November 2012 - New Product Spotlight
Baking&Snack - November 2012 - 115
Baking&Snack - November 2012 - 116
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https://www.nxtbookmedia.com