March 2013 Vol. 35, No. 2 Trends Marketing Across the Ages New Product Spotlight 59 130 Formulation 87 Q&A: General Mills on Line Extension Trans-free Shortenings Faster Better Baking The New ‘Egg Wash’ Theresa Cogswell: Iconic Brands 67 69 77 83 85 Equipment Crafting Consistent Doughs Keep Operations Moving 87 97 Operations Q&A: Jim Kline on Startup Efficiencies Q&A: Food Safety 31 111 Innovations Tech Showcase: Logistics Ingredient News Products & Packaging New on the Shelf 67 & 77 “ 105 116 118 121 Editorial News People Meeting Preview: B&CMA Meeting Preview: IBIE Calendar of Events Advertisers’ Index 12 14 18 113 114 115 129 When you think you have planned enough, start over again. “ 30 Bil Zimmerman, The Long Co. www.bakingandsnack.com March 2013 / Baking & Snack / 11http://www.linkedin.com/groups/Baking-Snack-Sosland-Publishing-2076956?gid=2076956 http://www.facebook.com/BakingandSnack https://twitter.com/BakingSnackMag http://www.bakingandsnack.com