Baking&Snack - July 2013 - 20

G

by Laurie Gorton

Go where your customers take you. This primary business dictum shaped ACE Bakery’s decision to open a
new $18.4 million, 60,000-sq-ft manufacturing location
at Gaffney, SC. Although the Toronto-based bakery has
been selling its frozen par-baked artisan breads in the
US since 2003, this venture marked its first south-ofthe-border outpost — south of the US-Canada border,
that is.
“This bakery helps define our future in a meaningful
way,” said Lee Andrews, president of ACE Bakery. “It’s
proof of our strong commitment to customers and US
bread-lovers coast to coast. Our intent is to put an ACE
baguette on every kitchen table in North America.”
At full capacity, ACE Bakery’s newest location can
output 32 million frozen par-baked baguettes a year —
enough to stretch across the Atlantic from Gaffney to
Paris and back again. As currently configured, the new
bakery produces par-baked breads, including ACE’s
classic baguettes and rustic ovals, and it will eventually
bake breads 24 hours a day, seven days a week, 365 days
a year. “This bakery will take us up to 100 million loaves
annually systemwide,” Mr. Andrews said.
Selection of Gaffney gives the company access clear
down to Florida and points west.
The Vaughan, ON, bakery
handles the Northeast,
explained Philippe

20

/ Baking & Snack / July 2013

Gaudet, director of marketing. “But it was challenging
to supply bread to California,” he observed, “however,
we knew we could ship from a Mid-Atlantic location
throughout the US.”
In a related move, two weeks after celebrating
Gaffney’s grand opening, ACE Bakery’s parent company,
George Weston Ltd., Toronto, indicated a new focus favoring the US for its capital investment program over
the next few years. During a May 7 analysts’ briefing,
company president Pavi Binning cited the new Gaffney
bakery as an example of this commitment.

Bakery metamorphosis
Toronto has been home to ACE Bakery since its founding 20 years ago. What began as a passionate hobby
evolved into a world-class bakery, a leader in the freshbaked artisan category and an emerging powerhouse
in frozen par-baked breads. Today, almost two-thirds
of the company’s business is with in-store bakery and
foodservice customers.
“Our focus is on innovation,” Mr. Gaudet said. “That’s
a sweet spot for us with our customers.”
Like many of the big names in the baking industry,
ACE Bakery started in a family kitchen, that of Martin
Connell and his wife, Linda Haynes. But unlike those
other bakery entrepreneurs, they sought a different archetype: not a soft farmhouse-style loaf of white
bread but an authentic French baguette. They
launched their quest in 1982



Baking&Snack - July 2013

Table of Contents for the Digital Edition of Baking&Snack - July 2013

Baking&Snack - July 2013 - 1
Baking&Snack - July 2013 - 2
Baking&Snack - July 2013 - 3
Baking&Snack - July 2013 - 4
Baking&Snack - July 2013 - 5
Baking&Snack - July 2013 - 6
Baking&Snack - July 2013 - 7
Baking&Snack - July 2013 - 8
Baking&Snack - July 2013 - 9
Baking&Snack - July 2013 - 10
Baking&Snack - July 2013 - 11
Baking&Snack - July 2013 - 12
Baking&Snack - July 2013 - 13
Baking&Snack - July 2013 - 14
Baking&Snack - July 2013 - 15
Baking&Snack - July 2013 - 16
Baking&Snack - July 2013 - 17
Baking&Snack - July 2013 - 18
Baking&Snack - July 2013 - 19
Baking&Snack - July 2013 - 20
Baking&Snack - July 2013 - 21
Baking&Snack - July 2013 - 22
Baking&Snack - July 2013 - 23
Baking&Snack - July 2013 - 24
Baking&Snack - July 2013 - 25
Baking&Snack - July 2013 - 26
Baking&Snack - July 2013 - 27
Baking&Snack - July 2013 - 28
Baking&Snack - July 2013 - 29
Baking&Snack - July 2013 - 30
Baking&Snack - July 2013 - 31
Baking&Snack - July 2013 - 32
Baking&Snack - July 2013 - 33
Baking&Snack - July 2013 - 34
Baking&Snack - July 2013 - 35
Baking&Snack - July 2013 - 36
Baking&Snack - July 2013 - 37
Baking&Snack - July 2013 - 38
Baking&Snack - July 2013 - 39
Baking&Snack - July 2013 - 40
Baking&Snack - July 2013 - 41
Baking&Snack - July 2013 - 42
Baking&Snack - July 2013 - 43
Baking&Snack - July 2013 - 44
Baking&Snack - July 2013 - 45
Baking&Snack - July 2013 - 46
Baking&Snack - July 2013 - 47
Baking&Snack - July 2013 - 48
Baking&Snack - July 2013 - 49
Baking&Snack - July 2013 - 50
Baking&Snack - July 2013 - 51
Baking&Snack - July 2013 - 52
Baking&Snack - July 2013 - 53
Baking&Snack - July 2013 - 54
Baking&Snack - July 2013 - 55
Baking&Snack - July 2013 - 56
Baking&Snack - July 2013 - 57
Baking&Snack - July 2013 - 58
Baking&Snack - July 2013 - 59
Baking&Snack - July 2013 - 60
Baking&Snack - July 2013 - 61
Baking&Snack - July 2013 - 62
Baking&Snack - July 2013 - 63
Baking&Snack - July 2013 - 64
Baking&Snack - July 2013 - 65
Baking&Snack - July 2013 - 66
Baking&Snack - July 2013 - 67
Baking&Snack - July 2013 - 68
Baking&Snack - July 2013 - 69
Baking&Snack - July 2013 - 70
Baking&Snack - July 2013 - 71
Baking&Snack - July 2013 - 72
Baking&Snack - July 2013 - 73
Baking&Snack - July 2013 - 74
Baking&Snack - July 2013 - 75
Baking&Snack - July 2013 - 76
Baking&Snack - July 2013 - 77
Baking&Snack - July 2013 - 78
Baking&Snack - July 2013 - 79
Baking&Snack - July 2013 - 80
Baking&Snack - July 2013 - 81
Baking&Snack - July 2013 - 82
Baking&Snack - July 2013 - 83
Baking&Snack - July 2013 - 84
Baking&Snack - July 2013 - 85
Baking&Snack - July 2013 - 86
Baking&Snack - July 2013 - 87
Baking&Snack - July 2013 - 88
Baking&Snack - July 2013 - 89
Baking&Snack - July 2013 - 90
Baking&Snack - July 2013 - 91
Baking&Snack - July 2013 - 92
Baking&Snack - July 2013 - 93
Baking&Snack - July 2013 - 94
Baking&Snack - July 2013 - 95
Baking&Snack - July 2013 - 96
Baking&Snack - July 2013 - 97
Baking&Snack - July 2013 - 98
Baking&Snack - July 2013 - 99
Baking&Snack - July 2013 - 100
Baking&Snack - July 2013 - 101
Baking&Snack - July 2013 - 102
Baking&Snack - July 2013 - 103
Baking&Snack - July 2013 - 104
Baking&Snack - July 2013 - 105
Baking&Snack - July 2013 - 106
Baking&Snack - July 2013 - 107
Baking&Snack - July 2013 - 108
Baking&Snack - July 2013 - 109
Baking&Snack - July 2013 - 110
Baking&Snack - July 2013 - 111
Baking&Snack - July 2013 - 112
Baking&Snack - July 2013 - 113
Baking&Snack - July 2013 - 114
Baking&Snack - July 2013 - 115
Baking&Snack - July 2013 - 116
Baking&Snack - July 2013 - 117
Baking&Snack - July 2013 - 118
Baking&Snack - July 2013 - 119
Baking&Snack - July 2013 - 120
Baking&Snack - July 2013 - 121
Baking&Snack - July 2013 - 122
Baking&Snack - July 2013 - 123
Baking&Snack - July 2013 - 124
Baking&Snack - July 2013 - 125
Baking&Snack - July 2013 - 126
Baking&Snack - July 2013 - 127
Baking&Snack - July 2013 - 128
Baking&Snack - July 2013 - 129
Baking&Snack - July 2013 - 130
Baking&Snack - July 2013 - 131
Baking&Snack - July 2013 - 132
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2022
https://digitalbs.bakingbusiness.com/sosland/bs/-baking-snack-june-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
https://www.nxtbook.com/sosland/bs/2018_02_01
https://www.nxtbook.com/sosland/bs/2017_12_01
https://www.nxtbook.com/sosland/bs/2017_11_01
https://www.nxtbook.com/sosland/bs/2017_10_01
https://www.nxtbook.com/sosland/bs/2017_09_01
https://www.nxtbook.com/sosland/bs/2017_08_01
https://www.nxtbook.com/sosland/bs/2017_07_01
https://www.nxtbook.com/sosland/bs/2017_06_01
https://www.nxtbook.com/sosland/bs/2017_05_01
https://www.nxtbook.com/sosland/bs/2017_04_01
https://www.nxtbook.com/sosland/bs/2017_03_01
https://www.nxtbook.com/sosland/bs/2017_02_01
https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
https://www.nxtbook.com/sosland/bs/2016_06_01
https://www.nxtbook.com/sosland/bs/2016_05_01
https://www.nxtbook.com/sosland/bs/2016_04_01
https://www.nxtbook.com/sosland/bs/2016_03_01
https://www.nxtbook.com/sosland/bs/2016_02_01
https://www.nxtbook.com/sosland/bs/2015_12_01
https://www.nxtbook.com/sosland/bs/2015_11_01
https://www.nxtbook.com/sosland/bs/2015_10_01
https://www.nxtbook.com/sosland/bs/2015_09_01
https://www.nxtbook.com/sosland/bs/2015_08_01
https://www.nxtbook.com/sosland/bs/2015_07_01
https://www.nxtbook.com/sosland/bs/2015_06_01
https://www.nxtbook.com/sosland/bs/2015_05_02
https://www.nxtbook.com/sosland/bs/2015_04_01
https://www.nxtbook.com/sosland/bs/2015_03_01
https://www.nxtbook.com/sosland/bs/2015_02_01
https://www.nxtbook.com/sosland/bs/2014_12_01
https://www.nxtbook.com/sosland/bs/2014_11_01
https://www.nxtbook.com/sosland/bs/2014_10_01
https://www.nxtbook.com/sosland/bs/2014_09_01
https://www.nxtbook.com/sosland/bs/2014_08_01
https://www.nxtbook.com/sosland/bs/2014_07_01
https://www.nxtbook.com/sosland/bs/2014_06_01
https://www.nxtbook.com/sosland/bs/2014_05_01
https://www.nxtbook.com/sosland/bs/2014_04_01
https://www.nxtbook.com/sosland/bs/2014_03_01
https://www.nxtbook.com/sosland/bs/2014_02_01
https://www.nxtbook.com/sosland/bs/2013_12_01
https://www.nxtbook.com/sosland/bs/2013_11_01
https://www.nxtbook.com/sosland/bs/2013_10_01
https://www.nxtbook.com/sosland/bs/2013_09_01
https://www.nxtbook.com/sosland/bs/2013_08_01
https://www.nxtbook.com/sosland/bs/2013_07_01
https://www.nxtbook.com/sosland/bs/2013_06_01
https://www.nxtbook.com/sosland/bs/2013_05_01
https://www.nxtbook.com/sosland/bs/2013_04_01
https://www.nxtbook.com/sosland/bs/2013_03_01
https://www.nxtbook.com/sosland/bs/2013_02_01
https://www.nxtbook.com/sosland/bs/2012_12_01
https://www.nxtbook.com/sosland/bs/2012_11_01
https://www.nxtbook.com/sosland/bs/2012_10_01
https://www.nxtbook.com/sosland/bs/2012_09_01
https://www.nxtbook.com/sosland/bs/2012_08_01
https://www.nxtbook.com/sosland/bs/2012_07_01
https://www.nxtbook.com/sosland/bs/2012_06_01
https://www.nxtbook.com/sosland/bs/2012_05_01
https://www.nxtbook.com/sosland/bs/2012_04_01
https://www.nxtbook.com/sosland/bs/2012_03_01
https://www.nxtbook.com/sosland/bs/2012_02_01
https://www.nxtbook.com/sosland/bs/2011_12_01
https://www.nxtbook.com/sosland/bs/2011_11_01
https://www.nxtbook.com/sosland/bs/2011_10_01
https://www.nxtbook.com/sosland/bs/2011_09_01
https://www.nxtbook.com/sosland/bs/2011_08_01
https://www.nxtbook.com/sosland/bs/2011_07_01
https://www.nxtbook.com/sosland/bs/2011_06_01
https://www.nxtbook.com/sosland/bs/2011_05_01
https://www.nxtbook.com/sosland/bs/2011_04_01
https://www.nxtbook.com/sosland/bs/2011_03_01
https://www.nxtbook.com/sosland/bs/2011_02_01
https://www.nxtbook.com/sosland/bs/2010_12_01
https://www.nxtbook.com/sosland/bs/2010_11_01
https://www.nxtbook.com/sosland/bs/2010_10_01
https://www.nxtbook.com/sosland/bs/2010_09_01
https://www.nxtbook.com/sosland/bs/2010_08_01
https://www.nxtbook.com/sosland/bs/2010_07_01
https://www.nxtbook.com/sosland/bs/2010_06_01
https://www.nxtbook.com/sosland/bs/2010_05_01
https://www.nxtbook.com/sosland/bs/2010_04_01
https://www.nxtbook.com/sosland/bs/2010_03_01
https://www.nxtbook.com/sosland/bs/2010_02_01
https://www.nxtbook.com/sosland/bs/2009_12_01
https://www.nxtbook.com/sosland/bs/2009_11_01
https://www.nxtbook.com/sosland/bs/2009_10_01
https://www.nxtbook.com/sosland/bs/2009_09_01
https://www.nxtbook.com/sosland/bs/2009_08_01
https://www.nxtbook.com/sosland/bs/2009_07_01
https://www.nxtbook.com/sosland/bs/2009_06_01
https://www.nxtbook.com/sosland/bs/2009_05_01
https://www.nxtbook.com/sosland/bs/2009_04_01
https://www.nxtbook.com/sosland/bs/2009_03_01
https://www.nxtbook.com/sosland/bs/2009_02_01
https://www.nxtbook.com/sosland/bs/2009_01_01
https://www.nxtbook.com/sosland/bs/2008_12_01
https://www.nxtbook.com/sosland/bs/2008_11_01
https://www.nxtbook.com/sosland/bs/2008_10_01
https://www.nxtbook.com/sosland/bs/2008_09_01
https://www.nxtbook.com/sosland/bs/2008_08_01
https://www.nxtbook.com/sosland/bs/2008_07_01
https://www.nxtbook.com/sosland/bs/2008_06_01
https://www.nxtbook.com/sosland/bs/2008_05_01
https://www.nxtbook.com/sosland/bs/2008_04_01
https://www.nxtbook.com/sosland/bs/2008_03_01
https://www.nxtbook.com/sosland/bs/2008_02_01
https://www.nxtbook.com/sosland/bs/2007_12_01
https://www.nxtbook.com/sosland/bs/2007_11_01
https://www.nxtbook.com/sosland/bs/2007_10_01
https://www.nxtbook.com/sosland/bs/2007_09_01
https://www.nxtbook.com/sosland/bs/2007_08_01
https://www.nxtbook.com/sosland/bs/2007_07_01
https://www.nxtbook.com/sosland/bs/2007_06_01
https://www.nxtbook.com/sosland/bs/2007_05_01
https://www.nxtbook.com/sosland/bs/2007_04_01
https://www.nxtbook.com/sosland/bs/2007_02_01
https://www.nxtbook.com/sosland/bs/2006_12_01
https://www.nxtbook.com/sosland/bs/2006_11_01
https://www.nxtbook.com/sosland/bs/2006_10_01
https://www.nxtbook.com/sosland/bs/2006_09_01
https://www.nxtbook.com/sosland/bs/2006_08_01
https://www.nxtbook.com/sosland/bs/2006_07_01
https://www.nxtbook.com/sosland/bs/2006_06_01
https://www.nxtbook.com/sosland/bs/2006_05_01
https://www.nxtbook.com/sosland/bs/2006_04_01
https://www.nxtbook.com/sosland/bs/2006_03_01
https://www.nxtbook.com/sosland/bs/2006_02_01
https://www.nxtbook.com/sosland/bs/2005_12_01
https://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
https://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
https://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
https://www.nxtbookmedia.com