December 2013 20 * Vol. 35, No. 11 Features 20 One Tough Cookie The leadership model for Mondelez International's Cynthia Waggoner blends strength, selflessness and a little sass. 29 Quest for the Best 35 Plucked from Obscurity Mondelez International begins a multiyear journey to reinvent itself and reinforce its position as a global snacking powerhouse. Once considered niche products, organic and all-natural baked foods and snacks now find themselves front-and-center in the marketplace. 35 29 Cover: Cynthia Waggoner, Baking & Snack's 2013 Operations Executive of the Year, has a leadership style that fits perfectly with Mondelez International's integrated supply chain model. December 2013 / Baking & Snack / 9