Baking&Snack - June 2014 - 134

NEW PRODUCT SPOTLIGHT

Dave's Killer Bread puts its own spin on honey wheat bread.

As one of the more popular varieties of sandwich bread,
honey wheat is a gateway bread to whole grain. Its
smooth texture and sweet flavor make it an easy transition for consumers who'd shy away from the bitter flavor
of whole grain but still want to move beyond traditional
white bread. Dave's Killer Bread,
Milwaukie, OR, saw this
growing interest in
the market and its
own social media community and decided to
answer with a spin on this
favorite flavor.
"Before we even started the
product development process,
we asked our Facebook fans,
who we call 'Killer Bread
Head Nation,' what new
bread style they wanted
to see from us," said Dan
Letchinger, product manager. "The response was
nothing short of phenomenal. The majority of our
90,000-strong fan base
wanted a honey wheat
bread."
Of course, the bakery
intended to create its own
Dave's Killer bread makes each loaf
of Seeded Honey Wheat with almost
four tablespoons (3 oz) of USDAcertified organic and Non-GMO
Project Verified honey.
Dave's Killer Bread

134 Baking & Snack June 2014 / www.bakingandsnack.com

version on the popular product, honey wheat bread the
"DKB way," according to Mr. Letchinger. This meant
incredible texture, bold flavor, a powerful nutrition
story, US Department of Agriculture (USDA)-certified
organic and Non-GMO Project Verified.
"Our Seeded Honey Wheat bread is the first USDAcertified organic and Non-GMO Project Verified honey
wheat bread on the market," Mr. Letchinger said. "When
we set out developing this product, one factor stood out
above the rest: This bread has to taste like it was actually
made with honey."
The bakery makes each loaf with almost four tablespoons (3 oz) of USDA-certified organic and Non-GMO
Project Verified honey and includes sunflower seed inclusions and rolled wheat topping. Not only does the
loaf contain certified-organic and non-GMO ingredients, but each slice delivers 5 g each of protein and fiber
for $5.79 per 25-oz loaf.
The bakery hopes the sweet honey flavor and seeded
texture will appeal to a variety of consumers, including
moms wanting an organic and GMO-free honey wheat
bread for their kids and everyday bread eaters seeking a
different type of high-protein, high-fiber bread.
The new flavor of bread required minimal changes to
the bakery's production line. Dave's Killer Bread added
a 2,000-lb bulk honey tote system with an automatic
pump to deliver all that honey into the dough.
The bakery rolled out the new bread in the Pacific
Northwest and Western states through retail stores such
as Fred Meyer and King Soopers. Mr. Letchinger said the
product will soon be available in Safeway stores in the
Western states. Dave's Killer Bread celebrated the launch
with samplings, couponing and introductory pricing at
selected Pacific Northwest retailers.
- Charlotte Atchley

http://www.bakingandsnack.com

Baking&Snack - June 2014

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