Baking&Snack - July 2014 - 20



By Dan Malovany
Dave's Killer Bread (DKB) pulls no punches. Its marketing campaign takes no prisoners. Dave's is a brand with
Brash, audacious and uncompromising, the
Milwaukie, OR-based company boasts it has "The Best
Bread in the Universe." The products are not simply
baked in the oven. Rather, they're "baked boldly," and of
course, the bakery adds, "Can't fake bold."
What's bold? It's bread made with "killer taste and
texture," according to Michelle Hunt, vice-president of
marketing. Many of DKB's loaves weigh in at a

hefty 25 to 27 oz and are all USDA-certified organic and
Non-GMO Project Verified. The breads, most of which
are also vegan, are loaded with omega-3s, protein and
fiber but contain no dough conditioners, artificial preservatives, artificial ingredients or high-fructose corn
syrup. The products are packed with whole grains and,


Table of Contents for the Digital Edition of Baking&Snack - July 2014