Baking & Snack - December 2014 - 66
R&D PERSPECTIVE
Theresa Cogswell
bakercogs@sbcglobal.net
CONSEQUENCES
of Operating in a
T
There are times in your career when you remember every detail of an event or a meeting. It's not just a passing occasion when a trusted employee walks into your
office, shuts the door and tenders a resignation. Or
when you stand in the R&D lab and tell your talented,
trusted scientists and staff that you are moving on, leaving the amazing team you worked so hard to build.
Unforgettable moments to be sure.
On this particularly memorable day, our president
and CEO called me into his office. He held out a loaf of
our premium white bread and was very unhappy with
its quality. He demanded answers.
First, a bit of background. This happened in the mid1990s when several new breadmaking technologies got
their initial exposure to wholesale bakery conditions.
They promised greater precision, faster throughput and
lower costs, with many of them engineered to make
other pieces of equipment redundant, cut clean-up costs
and speed changeovers. And their return-on-investment
(ROI) glittered alluringly.
But many bakers implemented these new technologies without considering their effect on the product.
Trying to run the same bread formula through the new
equipment caused nothing but problems. That's what
happened to us, and it happened more than once.
"Sir," I answered the CEO, "we made changes in the
process without understanding the long-term effect
on product quality and ingredient costs." I explained
why the new system caused the problems he found in
66 Baking & Snack December 2014 / www.bakingandsnack.com
our premium loaf. Still, he defended at length the decision to adopt the new technology. He did not like
my answer that no easy fix was available. Finally, I
proposed, "What if we asked for a kinder, gentler version of this machine?"
Take it from the daughter
of a dairy farmer...[silos]
are lonely and can be
dangerous places.
At the time, I wasn't sure I had been heard. The next
day, however, brought a pleasant surprise. The head of engineering reached out to the director of bread product development, and the "kinder and gentler" project started.
A few years later, our company bought a major bread
processor in New England. As we integrated the business into our own, it ran into similar problems with its
No. 1 selling bread. Again, the difficulty could be traced
to a new technology we adopted to standardize a key
process. Although no changes had been made in formula, flour supplier or any other ingredient, the product
was different. Consumers were not happy.
Both examples illustrate the unintended consequences when departments or companies make decisions in
a vacuum - in a silo, to use the contemporary phrase.
http://www.bakingandsnack.com
Baking & Snack - December 2014
Table of Contents for the Digital Edition of Baking & Snack - December 2014
Baking & Snack - December 2014
Table of Contents
Table of Contents
Editorial - The student and the teacher
Newsfront - Alpha Baking named top US green fleet
Tackling the workforce skills gap
Anuga caters to entire food industry
Bimbo: Promotional activity levels off
Survival in the snack aisle
In Brief/People
Operations Executive of the Year - Life in the Fast Lane
Arts and crafts, Dearduff style
Success by association
Partnering Behind the Scenes
Transforming a global business
Venus Wafers - Playing to Your Strengths
Cookies - Outside the Cookie Cutter
Engaging in community
Starches - In More Ways than One
Why add starch
Flavors - Make It Better
The power of pumpkin...spice
Ingredient App - Label-friendly Lecithin
R&D Perspective - Consequences of Operating in a Silo
Slicing - Juggling Knives
Baked Snack Processing - Curing the Crave
Better front-end controls
Baggers and Closures - Finishing Touches
A growing interest in tamper-evident tech
Meeting Preview: BakingTech - Innovation at 88 mph
Meeting Preview: SNAXPO - Practical Magic
Meeting Preview: Pack Expo East - Second to None
Events
Innovations
Producls & Packaging
Patents
New on the Shelf
Marketplace
Ad Index
New Product Spotlight
Baking & Snack - December 2014 - Baking & Snack - December 2014
Baking & Snack - December 2014 - 2
Baking & Snack - December 2014 - 3
Baking & Snack - December 2014 - 4
Baking & Snack - December 2014 - 5
Baking & Snack - December 2014 - 6
Baking & Snack - December 2014 - 7
Baking & Snack - December 2014 - 8
Baking & Snack - December 2014 - Table of Contents
Baking & Snack - December 2014 - 10
Baking & Snack - December 2014 - Table of Contents
Baking & Snack - December 2014 - Editorial - The student and the teacher
Baking & Snack - December 2014 - 13
Baking & Snack - December 2014 - Anuga caters to entire food industry
Baking & Snack - December 2014 - 15
Baking & Snack - December 2014 - In Brief/People
Baking & Snack - December 2014 - 17
Baking & Snack - December 2014 - 18
Baking & Snack - December 2014 - Operations Executive of the Year - Life in the Fast Lane
Baking & Snack - December 2014 - 20
Baking & Snack - December 2014 - 21
Baking & Snack - December 2014 - Arts and crafts, Dearduff style
Baking & Snack - December 2014 - 23
Baking & Snack - December 2014 - 24
Baking & Snack - December 2014 - 25
Baking & Snack - December 2014 - Success by association
Baking & Snack - December 2014 - 27
Baking & Snack - December 2014 - Partnering Behind the Scenes
Baking & Snack - December 2014 - Transforming a global business
Baking & Snack - December 2014 - 30
Baking & Snack - December 2014 - Venus Wafers - Playing to Your Strengths
Baking & Snack - December 2014 - 32
Baking & Snack - December 2014 - 33
Baking & Snack - December 2014 - 34
Baking & Snack - December 2014 - 35
Baking & Snack - December 2014 - 36
Baking & Snack - December 2014 - 37
Baking & Snack - December 2014 - 38
Baking & Snack - December 2014 - Cookies - Outside the Cookie Cutter
Baking & Snack - December 2014 - Engaging in community
Baking & Snack - December 2014 - 41
Baking & Snack - December 2014 - 42
Baking & Snack - December 2014 - 43
Baking & Snack - December 2014 - 44
Baking & Snack - December 2014 - 45
Baking & Snack - December 2014 - 46
Baking & Snack - December 2014 - Starches - In More Ways than One
Baking & Snack - December 2014 - 48
Baking & Snack - December 2014 - 49
Baking & Snack - December 2014 - 50
Baking & Snack - December 2014 - 51
Baking & Snack - December 2014 - 52
Baking & Snack - December 2014 - 53
Baking & Snack - December 2014 - Why add starch
Baking & Snack - December 2014 - 55
Baking & Snack - December 2014 - 56
Baking & Snack - December 2014 - Flavors - Make It Better
Baking & Snack - December 2014 - 58
Baking & Snack - December 2014 - 59
Baking & Snack - December 2014 - 60
Baking & Snack - December 2014 - 61
Baking & Snack - December 2014 - The power of pumpkin...spice
Baking & Snack - December 2014 - 63
Baking & Snack - December 2014 - 64
Baking & Snack - December 2014 - Ingredient App - Label-friendly Lecithin
Baking & Snack - December 2014 - R&D Perspective - Consequences of Operating in a Silo
Baking & Snack - December 2014 - 67
Baking & Snack - December 2014 - Slicing - Juggling Knives
Baking & Snack - December 2014 - 69
Baking & Snack - December 2014 - 70
Baking & Snack - December 2014 - 71
Baking & Snack - December 2014 - 72
Baking & Snack - December 2014 - 73
Baking & Snack - December 2014 - 74
Baking & Snack - December 2014 - Baked Snack Processing - Curing the Crave
Baking & Snack - December 2014 - 76
Baking & Snack - December 2014 - 77
Baking & Snack - December 2014 - 78
Baking & Snack - December 2014 - 79
Baking & Snack - December 2014 - Better front-end controls
Baking & Snack - December 2014 - 77
Baking & Snack - December 2014 - 78
Baking & Snack - December 2014 - 79
Baking & Snack - December 2014 - Better front-end controls
Baking & Snack - December 2014 - 81
Baking & Snack - December 2014 - 82
Baking & Snack - December 2014 - Baggers and Closures - Finishing Touches
Baking & Snack - December 2014 - 84
Baking & Snack - December 2014 - 85
Baking & Snack - December 2014 - A growing interest in tamper-evident tech
Baking & Snack - December 2014 - 87
Baking & Snack - December 2014 - Meeting Preview: BakingTech - Innovation at 88 mph
Baking & Snack - December 2014 - 89
Baking & Snack - December 2014 - Meeting Preview: SNAXPO - Practical Magic
Baking & Snack - December 2014 - 91
Baking & Snack - December 2014 - 92
Baking & Snack - December 2014 - Meeting Preview: Pack Expo East - Second to None
Baking & Snack - December 2014 - 94
Baking & Snack - December 2014 - Events
Baking & Snack - December 2014 - Innovations
Baking & Snack - December 2014 - 97
Baking & Snack - December 2014 - Producls & Packaging
Baking & Snack - December 2014 - 99
Baking & Snack - December 2014 - 100
Baking & Snack - December 2014 - 101
Baking & Snack - December 2014 - Patents
Baking & Snack - December 2014 - 103
Baking & Snack - December 2014 - New on the Shelf
Baking & Snack - December 2014 - Marketplace
Baking & Snack - December 2014 - 106
Baking & Snack - December 2014 - 107
Baking & Snack - December 2014 - 108
Baking & Snack - December 2014 - 109
Baking & Snack - December 2014 - 110
Baking & Snack - December 2014 - 111
Baking & Snack - December 2014 - 112
Baking & Snack - December 2014 - Ad Index
Baking & Snack - December 2014 - New Product Spotlight
Baking & Snack - December 2014 - 115
Baking & Snack - December 2014 - 116
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https://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
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