Baking & Snack - October 2015 - 35

TRENDS
Pizza

Outside P
of the
Pizza Box

by Charlotte Atchley

In a saturated category, pizza
manufacturers must go beyond
round crusts, traditional tomato
sauce and mozzarella to engage
consumers' maturing palates.

Pizza is a staple meal in the American diet. It's a
food category that isn't going anywhere; that, however, is both blessing and curse. Pizza may be here
to stay, ingrained in a family's meal plan rotation,
but the category is also saturated and doesn't have
much room to grow.
"Pizza has matured to the point where the majority of Americans eat it, but it's hard to grow it,"
said Dave Foran, vice-president, sales and marketing, Little Lady Foods, Inc., Elk Grove Village, IL.
According to a June 2014 report on pizza by
Mintel, Chicago, pizza at the retail level experienced flat sales between 2009 and 2014. Frozen
pizzas controlled 82% of the market in 2014, but
Mintel forecasted those sales would decline into
2019. Analysts at Mintel attribute all of this to a
recovering economy and growing consumer confidence. When consumers have the money, they will
splurge for restaurant pizza rather than "settling"
for store-bought.
Pizza manufacturers can use this to their advantage if they invest in quality. Consumers today
are looking for upscale food and bringing the restaurant experience home. "Once you start tasting
what's good, you don't want to go back," said David
Mafoud, principal, Damascus Bakery, Newark, NJ.
"Your palate knows it, and you're not going to go
backwards on quality."
This is most notable among millennials who
crave upscale food and innovative flavor combinaPizza is a category that remains strong with consumers, but to grab their
attention, pizza manufacturers have to go beyond traditional pies.
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Table of Contents for the Digital Edition of Baking & Snack - October 2015

http://digitalbs.bakingbusiness.com/sosland/bs/2019_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2018_03_01
http://www.nxtbook.com/sosland/bs/2018_02_01
http://www.nxtbook.com/sosland/bs/2017_12_01
http://www.nxtbook.com/sosland/bs/2017_11_01
http://www.nxtbook.com/sosland/bs/2017_10_01
http://www.nxtbook.com/sosland/bs/2017_09_01
http://www.nxtbook.com/sosland/bs/2017_08_01
http://www.nxtbook.com/sosland/bs/2017_07_01
http://www.nxtbook.com/sosland/bs/2017_06_01
http://www.nxtbook.com/sosland/bs/2017_05_01
http://www.nxtbook.com/sosland/bs/2017_04_01
http://www.nxtbook.com/sosland/bs/2017_03_01
http://www.nxtbook.com/sosland/bs/2017_02_01
http://www.nxtbook.com/sosland/bs/2016_12_01
http://www.nxtbook.com/sosland/bs/2016_11_01
http://www.nxtbook.com/sosland/bs/2016_10_01
http://www.nxtbook.com/sosland/bs/2016_09_01
http://www.nxtbook.com/sosland/bs/2016_08_01
http://www.nxtbook.com/sosland/bs/2016_07_01
http://www.nxtbook.com/sosland/bs/2016_06_01
http://www.nxtbook.com/sosland/bs/2016_05_01
http://www.nxtbook.com/sosland/bs/2016_04_01
http://www.nxtbook.com/sosland/bs/2016_03_01
http://www.nxtbook.com/sosland/bs/2016_02_01
http://www.nxtbook.com/sosland/bs/2015_12_01
http://www.nxtbook.com/sosland/bs/2015_11_01
http://www.nxtbook.com/sosland/bs/2015_10_01
http://www.nxtbook.com/sosland/bs/2015_09_01
http://www.nxtbook.com/sosland/bs/2015_08_01
http://www.nxtbook.com/sosland/bs/2015_07_01
http://www.nxtbook.com/sosland/bs/2015_06_01
http://www.nxtbook.com/sosland/bs/2015_05_02
http://www.nxtbook.com/sosland/bs/2015_04_01
http://www.nxtbook.com/sosland/bs/2015_03_01
http://www.nxtbook.com/sosland/bs/2015_02_01
http://www.nxtbook.com/sosland/bs/2014_12_01
http://www.nxtbook.com/sosland/bs/2014_11_01
http://www.nxtbook.com/sosland/bs/2014_10_01
http://www.nxtbook.com/sosland/bs/2014_09_01
http://www.nxtbook.com/sosland/bs/2014_08_01
http://www.nxtbook.com/sosland/bs/2014_07_01
http://www.nxtbook.com/sosland/bs/2014_06_01
http://www.nxtbook.com/sosland/bs/2014_05_01
http://www.nxtbook.com/sosland/bs/2014_04_01
http://www.nxtbook.com/sosland/bs/2014_03_01
http://www.nxtbook.com/sosland/bs/2014_02_01
http://www.nxtbook.com/sosland/bs/2013_12_01
http://www.nxtbook.com/sosland/bs/2013_11_01
http://www.nxtbook.com/sosland/bs/2013_10_01
http://www.nxtbook.com/sosland/bs/2013_09_01
http://www.nxtbook.com/sosland/bs/2013_08_01
http://www.nxtbook.com/sosland/bs/2013_07_01
http://www.nxtbook.com/sosland/bs/2013_06_01
http://www.nxtbook.com/sosland/bs/2013_05_01
http://www.nxtbook.com/sosland/bs/2013_04_01
http://www.nxtbook.com/sosland/bs/2013_03_01
http://www.nxtbook.com/sosland/bs/2013_02_01
http://www.nxtbook.com/sosland/bs/2012_12_01
http://www.nxtbook.com/sosland/bs/2012_11_01
http://www.nxtbook.com/sosland/bs/2012_10_01
http://www.nxtbook.com/sosland/bs/2012_09_01
http://www.nxtbook.com/sosland/bs/2012_08_01
http://www.nxtbook.com/sosland/bs/2012_07_01
http://www.nxtbook.com/sosland/bs/2012_06_01
http://www.nxtbook.com/sosland/bs/2012_05_01
http://www.nxtbook.com/sosland/bs/2012_04_01
http://www.nxtbook.com/sosland/bs/2012_03_01
http://www.nxtbook.com/sosland/bs/2012_02_01
http://www.nxtbook.com/sosland/bs/2011_12_01
http://www.nxtbook.com/sosland/bs/2011_11_01
http://www.nxtbook.com/sosland/bs/2011_10_01
http://www.nxtbook.com/sosland/bs/2011_09_01
http://www.nxtbook.com/sosland/bs/2011_08_01
http://www.nxtbook.com/sosland/bs/2011_07_01
http://www.nxtbook.com/sosland/bs/2011_06_01
http://www.nxtbook.com/sosland/bs/2011_05_01
http://www.nxtbook.com/sosland/bs/2011_04_01
http://www.nxtbook.com/sosland/bs/2011_03_01
http://www.nxtbook.com/sosland/bs/2011_02_01
http://www.nxtbook.com/sosland/bs/2010_12_01
http://www.nxtbook.com/sosland/bs/2010_11_01
http://www.nxtbook.com/sosland/bs/2010_10_01
http://www.nxtbook.com/sosland/bs/2010_09_01
http://www.nxtbook.com/sosland/bs/2010_08_01
http://www.nxtbook.com/sosland/bs/2010_07_01
http://www.nxtbook.com/sosland/bs/2010_06_01
http://www.nxtbook.com/sosland/bs/2010_05_01
http://www.nxtbook.com/sosland/bs/2010_04_01
http://www.nxtbook.com/sosland/bs/2010_03_01
http://www.nxtbook.com/sosland/bs/2010_02_01
http://www.nxtbook.com/sosland/bs/2009_12_01
http://www.nxtbook.com/sosland/bs/2009_11_01
http://www.nxtbook.com/sosland/bs/2009_10_01
http://www.nxtbook.com/sosland/bs/2009_09_01
http://www.nxtbook.com/sosland/bs/2009_08_01
http://www.nxtbook.com/sosland/bs/2009_07_01
http://www.nxtbook.com/sosland/bs/2009_06_01
http://www.nxtbook.com/sosland/bs/2009_05_01
http://www.nxtbook.com/sosland/bs/2009_04_01
http://www.nxtbook.com/sosland/bs/2009_03_01
http://www.nxtbook.com/sosland/bs/2009_02_01
http://www.nxtbook.com/sosland/bs/2008_12_01
http://www.nxtbook.com/sosland/bs/2008_11_01
http://www.nxtbook.com/sosland/bs/2008_10_01
http://www.nxtbook.com/sosland/bs/2008_09_01
http://www.nxtbook.com/sosland/bs/2008_08_01
http://www.nxtbook.com/sosland/bs/2008_07_01
http://www.nxtbook.com/sosland/bs/2008_06_01
http://www.nxtbook.com/sosland/bs/2008_05_01
http://www.nxtbook.com/sosland/bs/2008_04_01
http://www.nxtbook.com/sosland/bs/2008_03_01
http://www.nxtbook.com/sosland/bs/2008_02_01
http://www.nxtbook.com/sosland/bs/2007_12_01
http://www.nxtbook.com/sosland/bs/2007_11_01
http://www.nxtbook.com/sosland/bs/2007_10_01
http://www.nxtbook.com/sosland/bs/2007_09_01
http://www.nxtbook.com/sosland/bs/2007_08_01
http://www.nxtbook.com/sosland/bs/2007_07_01
http://www.nxtbook.com/sosland/bs/2007_06_01
http://www.nxtbook.com/sosland/bs/2007_05_01
http://www.nxtbook.com/sosland/bs/2007_04_01
http://www.nxtbook.com/sosland/bs/2007_02_01
http://www.nxtbook.com/sosland/bs/2006_12_01
http://www.nxtbook.com/sosland/bs/2006_11_01
http://www.nxtbook.com/sosland/bs/2006_10_01
http://www.nxtbook.com/sosland/bs/2006_09_01
http://www.nxtbook.com/sosland/bs/2006_08_01
http://www.nxtbook.com/sosland/bs/2006_07_01
http://www.nxtbook.com/sosland/bs/2006_06_01
http://www.nxtbook.com/sosland/bs/2006_05_01
http://www.nxtbook.com/sosland/bs/2006_04_01
http://www.nxtbook.com/sosland/bs/2006_03_01
http://www.nxtbook.com/sosland/bs/2006_02_01
http://www.nxtbook.com/sosland/bs/2005_12_01
http://www.nxtbook.com/sosland/bs/2005_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2005_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_06_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_05_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_04_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2004_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2003_11_01
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