Baking & Snack - December 2015 - 81
EQUIPMENT
Packaging Innovations
That's a Wrap
People are in a hurry, and it shows in the main
packaging trends for 2015 and beyond.
by Lynn Petrak
W
While convenience has been a driver of food product and package design for the better part of two decades, the on-the-go nature of today's consumer lifestyle is increasingly evident in the type and volume of
convenience-oriented items on the marketplace, including in the bakery and snack aisles.
In addition to their quest for quickness, consumers
have demonstrated a demand for diet-driven bakery and
snack items. From ancient grains to gluten-free to many
other types of better-for-you and free-from items, new
products are typically sold in packaging that makes a
statement to potential buyers.
Add to that the ongoing trend of grazing vs. threesquare meals a day - the latest research from Mintel,
Chicago, shows that 94% of all Americans snack at
least once a day, and half snack two to three times a
day - and you can see how lifestyles impact packaging.
"Somehow, between grab-and-go, the economic situation of consumers worldwide and concerns about calorie consumption, all of these trends are fitting together,"
observed Jorge Izquierdo, vice-president, market development, for PMMI.
Burt P. Flickinger III, managing director, Strategic
Resource Group, New York City, said the baking and
snack industries have used a variety of packaging in-
novations geared around shoppers' concurrent interests
and demands. "Packaging for many consumer packaged
goods companies is outstanding, particularly in baked
goods and snacks, where two-thirds to three-fourths are
impulse [purchases]. The great quality of the packaging
- including graphics - is a catalyst to get consumers to
purchase these items," he said.
On-package graphics and
information are pivotal
for foods deemed to be
healthier options.
Clif Bar & Co.
The one, the many
Although the bakery and snack food categories are
considered mature, recent packaging innovations reflect the growing number of graze-happy shoppers, said
Dennis Gunnell, vice-president of sales and marketing
for Formost Fuji Corp., Woodinville, WA. "Something
that I've seen is a kind of a split to either single-serve,
smaller-portion packages or to multipacks. I think it all
has to do with convenience," he said.
Vince Tamborello, general manager for Athens, GAbased Benchmark Automation, LLC, part of Cincinnatibased Pro Mach, Inc., described a similar split. "Most
definitely, we're seeing people moving to individually wrapped products and multipacks of individually
wrapped products. On-the-go eating has become a bigger part of our business," he said.
Mr. Flickinger, for his part, agreed that while there
www.bakingandsnack.com / December 2015 Baking & Snack 81
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Baking & Snack - December 2015
Table of Contents for the Digital Edition of Baking & Snack - December 2015
Baking & Snack - December 2015
Table of Contents
Table of Contents
Editorial - Mission: Possible
Newsfront - Private label profiting at the perimeter
ASB names five to Baking Hall of Fame
Snyder’s-Lance makes a major acquisition
What prompts a snack attack?
Shick CEO honored
IBIE 2016 opens registration
People
ABA launches safety recognition program
In Brief/In Memoriam
BEMA-U - Becoming Mission Ready
Operations Executive of the Year - The Path to Success
Family matters
Mission Foods - Taking it to New Heights
Growing internally to meet demand
Ethnic Foods - A Cultural Phenomena
Dairy - The Dairy Ingredient Evolution
Watching the skies
Whole Grains - Today and Tomorrow
Ingredient App - South Trending North
R&D Perspective - Meeting the 'Must Haves'
Slicers - Achieve the Right Slice
Staled just right
Dessert Decorating - Beyond the Squiggle
Make no waves
Packaging Innovations - That's a Wrap
Meeting Preview: ASB - New Ideas, New Methods on Tap
Meeting Preview: SNAXPO - Saddling up for Success
Events
Innovations
Products & Packaging
Patents
New on the Shelf
Marketplace
Ad Index
New Product Spotlight
Baking & Snack - December 2015 - Baking & Snack - December 2015
Baking & Snack - December 2015 - 2
Baking & Snack - December 2015 - 3
Baking & Snack - December 2015 - 4
Baking & Snack - December 2015 - 5
Baking & Snack - December 2015 - 6
Baking & Snack - December 2015 - 7
Baking & Snack - December 2015 - 8
Baking & Snack - December 2015 - Table of Contents
Baking & Snack - December 2015 - 10
Baking & Snack - December 2015 - Table of Contents
Baking & Snack - December 2015 - Editorial - Mission: Possible
Baking & Snack - December 2015 - 13
Baking & Snack - December 2015 - What prompts a snack attack?
Baking & Snack - December 2015 - 15
Baking & Snack - December 2015 - People
Baking & Snack - December 2015 - In Brief/In Memoriam
Baking & Snack - December 2015 - BEMA-U - Becoming Mission Ready
Baking & Snack - December 2015 - 19
Baking & Snack - December 2015 - 20
Baking & Snack - December 2015 - Operations Executive of the Year - The Path to Success
Baking & Snack - December 2015 - 22
Baking & Snack - December 2015 - 23
Baking & Snack - December 2015 - 24
Baking & Snack - December 2015 - Family matters
Baking & Snack - December 2015 - 26
Baking & Snack - December 2015 - 27
Baking & Snack - December 2015 - Mission Foods - Taking it to New Heights
Baking & Snack - December 2015 - 29
Baking & Snack - December 2015 - 30
Baking & Snack - December 2015 - 31
Baking & Snack - December 2015 - 32
Baking & Snack - December 2015 - 33
Baking & Snack - December 2015 - 34
Baking & Snack - December 2015 - 35
Baking & Snack - December 2015 - 36
Baking & Snack - December 2015 - 37
Baking & Snack - December 2015 - Growing internally to meet demand
Baking & Snack - December 2015 - 39
Baking & Snack - December 2015 - 40
Baking & Snack - December 2015 - Ethnic Foods - A Cultural Phenomena
Baking & Snack - December 2015 - 42
Baking & Snack - December 2015 - 43
Baking & Snack - December 2015 - 44
Baking & Snack - December 2015 - 45
Baking & Snack - December 2015 - 46
Baking & Snack - December 2015 - Dairy - The Dairy Ingredient Evolution
Baking & Snack - December 2015 - 48
Baking & Snack - December 2015 - 49
Baking & Snack - December 2015 - 50
Baking & Snack - December 2015 - Watching the skies
Baking & Snack - December 2015 - 52
Baking & Snack - December 2015 - 53
Baking & Snack - December 2015 - 54
Baking & Snack - December 2015 - Whole Grains - Today and Tomorrow
Baking & Snack - December 2015 - 56
Baking & Snack - December 2015 - 57
Baking & Snack - December 2015 - 58
Baking & Snack - December 2015 - 59
Baking & Snack - December 2015 - 60
Baking & Snack - December 2015 - Ingredient App - South Trending North
Baking & Snack - December 2015 - 62
Baking & Snack - December 2015 - R&D Perspective - Meeting the 'Must Haves'
Baking & Snack - December 2015 - 64
Baking & Snack - December 2015 - Slicers - Achieve the Right Slice
Baking & Snack - December 2015 - 66
Baking & Snack - December 2015 - 67
Baking & Snack - December 2015 - Staled just right
Baking & Snack - December 2015 - 69
Baking & Snack - December 2015 - 70
Baking & Snack - December 2015 - Dessert Decorating - Beyond the Squiggle
Baking & Snack - December 2015 - 72
Baking & Snack - December 2015 - 73
Baking & Snack - December 2015 - 74
Baking & Snack - December 2015 - 75
Baking & Snack - December 2015 - 76
Baking & Snack - December 2015 - Make no waves
Baking & Snack - December 2015 - 78
Baking & Snack - December 2015 - 79
Baking & Snack - December 2015 - 80
Baking & Snack - December 2015 - Packaging Innovations - That's a Wrap
Baking & Snack - December 2015 - 82
Baking & Snack - December 2015 - 83
Baking & Snack - December 2015 - 84
Baking & Snack - December 2015 - 85
Baking & Snack - December 2015 - 86
Baking & Snack - December 2015 - Meeting Preview: ASB - New Ideas, New Methods on Tap
Baking & Snack - December 2015 - 88
Baking & Snack - December 2015 - 89
Baking & Snack - December 2015 - 90
Baking & Snack - December 2015 - Meeting Preview: SNAXPO - Saddling up for Success
Baking & Snack - December 2015 - 92
Baking & Snack - December 2015 - 93
Baking & Snack - December 2015 - 94
Baking & Snack - December 2015 - Events
Baking & Snack - December 2015 - Innovations
Baking & Snack - December 2015 - 97
Baking & Snack - December 2015 - Products & Packaging
Baking & Snack - December 2015 - 99
Baking & Snack - December 2015 - Patents
Baking & Snack - December 2015 - New on the Shelf
Baking & Snack - December 2015 - Marketplace
Baking & Snack - December 2015 - 103
Baking & Snack - December 2015 - 104
Baking & Snack - December 2015 - 105
Baking & Snack - December 2015 - 106
Baking & Snack - December 2015 - 107
Baking & Snack - December 2015 - 108
Baking & Snack - December 2015 - 109
Baking & Snack - December 2015 - 110
Baking & Snack - December 2015 - 111
Baking & Snack - December 2015 - 112
Baking & Snack - December 2015 - Ad Index
Baking & Snack - December 2015 - New Product Spotlight
Baking & Snack - December 2015 - 115
Baking & Snack - December 2015 - 116
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