Baking & Snack - April 2016 - 24

SOCIAL MEDIA

Who's using digital food media
Among smartphone users, 87% of millennials, 79%
of boomers and 78% of Gen Xers surveyed believed
technology had improved how well they eat, according
to Hartman Group data. Not surprisingly, information
from Mintel's Cooking Enthusiasts 2015 report cited millennials as more likely to use social media, food blogs
and cooking apps.
Gender is also a consideration in how people interact
with digital food sources. While male cooks used more
social media and cooking websites, women were more
likely to rely on both print and online sources when
searching for recipes, according to Mintel. Parents were
more likely to consult online sources, as well.
ACE Bakery's research indicated regional preferences
for certain social media platforms and noted culture differences as well. The company tailors interactions with
followers based on market segments.
"We appreciate these unique relationships, and this
is why we have a dedicated team managing our social
media channels around the clock to make sure our fans
can always engage with ACE Bakery in real time," said
Sophia Rouleau, marketing and communications manager, ACE Bakery, owned by Weston Foods, Toronto.

Aunt Millie's Bakery, Fort Wayne, IN, acknowledged
increasing consumer interest in where their food comes
from and how it contributes to their overall health. The
company recently launched a new digital media campaign called Breadsense, providing consumers with
research-based information to educate them about
the health benefits of bread and whole grains and to
empower confident purchasing decisions.
"More and more, our consumers seem to prefer
to communicate with us via social media, so it is the
perfect medium for us to launch this campaign," said
Melissa Dunning, senior director of marketing, Aunt
Millie's Bakeries. She also encouraged other commercial
bakeries to join Aunt Millie's in this campaign. They can
do so by contacting hello@breadsense.com.
GFF has joined the industry to better educate the
public. About a year ago, the GFF Marketing Committee
decided the foundation should make a concerted effort
to build a stronger social media presence. GFF markets
information, not branded products, and it recognized it
had a distinct role to play.
"Social channels create opportunities to not only contribute to conversations but also listen and learn," Ms.
Cochran said. "We've worked to establish and create a
clear presence across channels and position GFF as a
trusted source of information on grains."

AMF Bakery Systems provides Complete System Solutions improving
efficiency and reliability from mixer to marketplace. We build better bakeries,
setting the industry standard with the following state-of-the-art equipment:
Dough Systems, Make-Up Systems, Proofers/Ovens/Coolers, Pan & Product
Systems, Packaging & Distribution Systems, and Automated Solutions.

Your bakery is our world.
Stand 5119

complete bakery solutions | www.amfbakery.com | 1-800-bakers-1
a markel food group company

http://www.amfbakery.com

Baking & Snack - April 2016

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