Baking & Snack - June 2016 - 154
NEW PRODUCT SPOTLIGHT
A Dif erent
Kind of Rind
Packaging for Small Batch pork rinds showcases the artisan-style flavor profiles.
Rudolph Foods
154 Baking & Snack June 2016 / www.bakingandsnack.com
New small-batch pork rinds may inspire
a new generation to 'dig the pig.'
In the realm of better-for-you snacks, protein is the
hottest thing going. And amidst the buzz of all the latest protein snacks, pork rinds remain one of the originals. In an effort to take a classic to a new generation,
Southern Recipe, a brand from Rudolph Foods, Lima,
OH, launched Small Batch, a line of artisan pork rinds.
"We started watching this whole craft food, craft
beer, adventure in eating movement, and we started to
think about things that are really attracting millennial
consumers," said Mark Singleton, Rudolph Foods' vicepresident of marketing. "What we came up with is -
believe it or not - a better-for-you pork rind."
Made with 40% less salt than Rudolph's traditional offerings, Small Batch rinds also have no artificial colors
and no MSG and are fried in sunflower oil, giving the
product its signature texture and nutritional aspects.
"This new Small Batch lineup is not your daddy's pork
rind," Mr. Singleton said. "It's a different kind of rind."
The new line comes in Korean Kimchee Barbecue,
Pineapple Ancho, Sea Salt and Cracked Pepper, and
Spicy Dill Pickle flavors. These pork rinds are made, literally, in a small batch, giving them their artisan appeal.
The company plans to reach consumers in new ways by
sampling in bars and brew pubs. "We have a lot of pork
rind lovers out there, but we really want to talk to a new
consumer," Mr. Singleton said.
Today's food-educated consumers are raising the bar
on their demands for new, innovative and healthier
snacks. While those demands might bring challenges for
snack manufacturers in developing new products, it also
provides opportunity for growth. "When I was growing
up, people didn't have hundreds of television channels
or dozens of food shows," Mr. Singleton said. "Today,
people have access to those things; they have knowledge.
And we want to challenge people to dig the pig."
On this mission, Mr. Singleton wants Small Batch to
bring awareness not only to the product but also to pork
rinds as a whole. "We want people to get out there to not
just taste ours but taste them all," he said.
While meat snacks such as jerky have historically
dominated in the high-protein arena, Mr. Singleton feels
Small Batch rinds bring worthy competition. "Those
snacks aren't crunchy; they're not salty," he said.
"This is a different snack, and we've got a good story
to tell. People just need to reimagine pork rinds."
- Joanie Spencer
http://www.bakingandsnack.com
Baking & Snack - June 2016
Table of Contents for the Digital Edition of Baking & Snack - June 2016
Baking & Snack - June 2016
Table of Contents
Table of Contents
Editorial - Filling in the gaps
Newsfront - FDA reverses course on ‘healthy’ labeling
Bimbo restructuring into new phase
ABA president addresses workforce gap to B&CMA
FDA updates Nutrition Facts Panel
People/In Brief
AIB provides open access to kill step research
Dietary Guidelines - Decoding the process
Dietary Guidelines: A quick history
Fireking Baking Co - can't stop, won't stop
Lessons learned in the baking business
Fireking takes on niche
Train for success and safety
Frozen/Par-Baked - Living the good life
Becoming the toast of the town
Turning ciabatta into an artisan snack
Fats, Oils, Shortenings - Changing all choices
Shortening ‘mix tape’
Let’s talk organogels
Clean Label - When simpler is better
Case in point: dough tolerance
Ingredient App - The crunch of apples
R&D Perspective - It's not easy being clean
Ingredient Handling - Look before you leap
How to go with the flow
Pretzel Technology - Tale of two textures
Producing the classic pretzel
Processing Flexibility - Efficiency included
Adapting to brownfield
Bag Closing - Reliable and simple
Tech Showcase: Warehouse/Distribution - Only the beginning
Sanitation Strategies - Adding up the real costs
Industry Images - Technically speaking...
Meeting preview - All eyes on innovation
Events
Ingredients & Formulating
Equipment & Packaging
Patents
New on the shelf
Marketplace
Ad Index
New Product Spotlight
Baking & Snack - June 2016 - Baking & Snack - June 2016
Baking & Snack - June 2016 - 2
Baking & Snack - June 2016 - 3
Baking & Snack - June 2016 - 4
Baking & Snack - June 2016 - 5
Baking & Snack - June 2016 - 6
Baking & Snack - June 2016 - 7
Baking & Snack - June 2016 - 8
Baking & Snack - June 2016 - Table of Contents
Baking & Snack - June 2016 - 10
Baking & Snack - June 2016 - Table of Contents
Baking & Snack - June 2016 - Editorial - Filling in the gaps
Baking & Snack - June 2016 - 13
Baking & Snack - June 2016 - 14
Baking & Snack - June 2016 - 15
Baking & Snack - June 2016 - Bimbo restructuring into new phase
Baking & Snack - June 2016 - 17
Baking & Snack - June 2016 - FDA updates Nutrition Facts Panel
Baking & Snack - June 2016 - AIB provides open access to kill step research
Baking & Snack - June 2016 - 20
Baking & Snack - June 2016 - Dietary Guidelines - Decoding the process
Baking & Snack - June 2016 - 22
Baking & Snack - June 2016 - 23
Baking & Snack - June 2016 - 24
Baking & Snack - June 2016 - 25
Baking & Snack - June 2016 - Dietary Guidelines: A quick history
Baking & Snack - June 2016 - 27
Baking & Snack - June 2016 - 28
Baking & Snack - June 2016 - 29
Baking & Snack - June 2016 - Fireking Baking Co - can't stop, won't stop
Baking & Snack - June 2016 - 31
Baking & Snack - June 2016 - 32
Baking & Snack - June 2016 - 33
Baking & Snack - June 2016 - 34
Baking & Snack - June 2016 - 35
Baking & Snack - June 2016 - Lessons learned in the baking business
Baking & Snack - June 2016 - 37
Baking & Snack - June 2016 - Fireking takes on niche
Baking & Snack - June 2016 - 39
Baking & Snack - June 2016 - 40
Baking & Snack - June 2016 - 41
Baking & Snack - June 2016 - Train for success and safety
Baking & Snack - June 2016 - 43
Baking & Snack - June 2016 - 44
Baking & Snack - June 2016 - 45
Baking & Snack - June 2016 - 46
Baking & Snack - June 2016 - Frozen/Par-Baked - Living the good life
Baking & Snack - June 2016 - 48
Baking & Snack - June 2016 - 49
Baking & Snack - June 2016 - Becoming the toast of the town
Baking & Snack - June 2016 - 51
Baking & Snack - June 2016 - 52
Baking & Snack - June 2016 - 53
Baking & Snack - June 2016 - Turning ciabatta into an artisan snack
Baking & Snack - June 2016 - 55
Baking & Snack - June 2016 - 56
Baking & Snack - June 2016 - Fats, Oils, Shortenings - Changing all choices
Baking & Snack - June 2016 - Shortening ‘mix tape’
Baking & Snack - June 2016 - 59
Baking & Snack - June 2016 - Let’s talk organogels
Baking & Snack - June 2016 - 61
Baking & Snack - June 2016 - 62
Baking & Snack - June 2016 - 63
Baking & Snack - June 2016 - 64
Baking & Snack - June 2016 - 65
Baking & Snack - June 2016 - 66
Baking & Snack - June 2016 - Clean Label - When simpler is better
Baking & Snack - June 2016 - 68
Baking & Snack - June 2016 - 69
Baking & Snack - June 2016 - Case in point: dough tolerance
Baking & Snack - June 2016 - 71
Baking & Snack - June 2016 - 72
Baking & Snack - June 2016 - 73
Baking & Snack - June 2016 - 74
Baking & Snack - June 2016 - 75
Baking & Snack - June 2016 - 76
Baking & Snack - June 2016 - Ingredient App - The crunch of apples
Baking & Snack - June 2016 - 78
Baking & Snack - June 2016 - R&D Perspective - It's not easy being clean
Baking & Snack - June 2016 - 80
Baking & Snack - June 2016 - 81
Baking & Snack - June 2016 - 82
Baking & Snack - June 2016 - Ingredient Handling - Look before you leap
Baking & Snack - June 2016 - 84
Baking & Snack - June 2016 - 85
Baking & Snack - June 2016 - 86
Baking & Snack - June 2016 - 87
Baking & Snack - June 2016 - 88
Baking & Snack - June 2016 - 89
Baking & Snack - June 2016 - 90
Baking & Snack - June 2016 - How to go with the flow
Baking & Snack - June 2016 - 92
Baking & Snack - June 2016 - Pretzel Technology - Tale of two textures
Baking & Snack - June 2016 - 94
Baking & Snack - June 2016 - 95
Baking & Snack - June 2016 - Producing the classic pretzel
Baking & Snack - June 2016 - 97
Baking & Snack - June 2016 - 98
Baking & Snack - June 2016 - 99
Baking & Snack - June 2016 - 100
Baking & Snack - June 2016 - Processing Flexibility - Efficiency included
Baking & Snack - June 2016 - Adapting to brownfield
Baking & Snack - June 2016 - 103
Baking & Snack - June 2016 - 104
Baking & Snack - June 2016 - 105
Baking & Snack - June 2016 - 106
Baking & Snack - June 2016 - Bag Closing - Reliable and simple
Baking & Snack - June 2016 - 108
Baking & Snack - June 2016 - 109
Baking & Snack - June 2016 - 110
Baking & Snack - June 2016 - Tech Showcase: Warehouse/Distribution - Only the beginning
Baking & Snack - June 2016 - 112
Baking & Snack - June 2016 - 113
Baking & Snack - June 2016 - 114
Baking & Snack - June 2016 - Sanitation Strategies - Adding up the real costs
Baking & Snack - June 2016 - 116
Baking & Snack - June 2016 - 117
Baking & Snack - June 2016 - 118
Baking & Snack - June 2016 - Industry Images - Technically speaking...
Baking & Snack - June 2016 - 120
Baking & Snack - June 2016 - 121
Baking & Snack - June 2016 - 122
Baking & Snack - June 2016 - 123
Baking & Snack - June 2016 - Meeting preview - All eyes on innovation
Baking & Snack - June 2016 - 125
Baking & Snack - June 2016 - 126
Baking & Snack - June 2016 - Events
Baking & Snack - June 2016 - 128
Baking & Snack - June 2016 - 129
Baking & Snack - June 2016 - Ingredients & Formulating
Baking & Snack - June 2016 - 131
Baking & Snack - June 2016 - Equipment & Packaging
Baking & Snack - June 2016 - 133
Baking & Snack - June 2016 - 134
Baking & Snack - June 2016 - Patents
Baking & Snack - June 2016 - 136
Baking & Snack - June 2016 - New on the shelf
Baking & Snack - June 2016 - 138
Baking & Snack - June 2016 - 139
Baking & Snack - June 2016 - Marketplace
Baking & Snack - June 2016 - 141
Baking & Snack - June 2016 - 142
Baking & Snack - June 2016 - 143
Baking & Snack - June 2016 - 144
Baking & Snack - June 2016 - 145
Baking & Snack - June 2016 - 146
Baking & Snack - June 2016 - 147
Baking & Snack - June 2016 - 148
Baking & Snack - June 2016 - 149
Baking & Snack - June 2016 - 150
Baking & Snack - June 2016 - 151
Baking & Snack - June 2016 - 152
Baking & Snack - June 2016 - Ad Index
Baking & Snack - June 2016 - New Product Spotlight
Baking & Snack - June 2016 - 155
Baking & Snack - June 2016 - 156
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