30 June 2016 47 * Vol. 38, No. 5 Features 21 Decoding the Process 30 Can't Stop. Won't Stop. 47 Living the Good Life It's time to take measure of the 2015 Dietary Guidelines for Americans and look forward to 2020. After two decades of bursting at the seams, Fireking Baking Co. is taking it to the next level. Savvy bakers find golden opportunities by developing on-trend frozen and par-baked goods while partnering with customers in almost every conceivable channel. 21 Cover: FDA's removal of the GRAS status of partially hydrogenated oils means formulators need to upgrade their knowledge of a new generation of shortening blends. Photo: Shutterstock 2016 www.bakingandsnack.com / June 2016 Baking & Snack 9http://www.bakingandsnack.com