Baking & Snack - August 2016 - 16

BBU takes Eureka! organic bread national

Four years after launching the product in California and two years
after introducing it on the East Coast, Bimbo Bakeries USA has
rolled out its Eureka! organic bread nationally. The bread, available
in six varieties, contains no artificial flavors, colors, preservatives
or high-fructose corn syrup and is USDA-certified organic, vegan
certified and most recently Non-GMO Project verified.
"Historically, organic bread brings to mind the notion of being
bland, boring and taste-less - a stigma Eureka! organic bread is
working to change," said Marlene Sidhu, senior brand manager of
Eureka! "We believe everyone should be given the opportunity to
discover great-tasting organic bread and are excited to continue to
grow our fan base nationwide."
The bread is available in six varieties: Grainiac, Saaa-Wheat,
Seeds the Day, Top Seed, Smoooooth Wheat and Sweet Baby
Grains. All the bread is available in 18-oz packages, while the
Grainiac, Saaa-Wheat and Seeds the Day varieties also are available in 27-oz packages.

"Eureka! organic bread offers nutritionally conscious consumers great-tasting premium organic bread with high-quality ingredients, proving that eating better doesn't have to mean sacrificing
taste," said Ashely Koff, RD. "Not only is Eureka! organic bread
delicious and bursting with flavor, but it's a great nutritious option
since it's made with whole grains and contains no artificial flavors
colors, preservatives or high-fructose corn syrup."
Eureka! organic bread is available at major retailers across the
US for the suggested retail price of $3.99 to $5.69.
- Eric Schroeder, Food Business News

Burford receives American Freedom Award
Burford Corp. was awarded the 2016
Secretary of Defense Employee Support
Freedom Award, the highest honor the
department gives to employers for support of National Guard and Reserve
employees. Fred Springer, president and
CEO of Burford, and the company are
longtime supporters of the US military,
with 20% of Burford's workforce either
military veterans or active Guardsmen.
"It is inscribed at the heart of Burford's DNA to do everything
possible to support the men and women of the military that sacrifice so much for our great nation," Mr. Springer said.
"Burford Corp. is the ideal example of an employer going
above and beyond in support of my duties as Oklahoma National
Guardsmen toward which all employers should strive," said Kent

Turner, National Guardsman 1LT and Burford Corp. employee.
"When most employers would consider my time away as a negative, Burford honors my commitments and takes pride in having a
member of the Armed Services as an employee."
David Bergman, Mr. Turner's supervisor, added, "I am so proud
to work for a company that not only believes in its patriotic duty
but demonstrates it profoundly daily with its overwhelming support for the men and women serving this great country."
Defense Secretary Ash Carter expressed his thanks in a press
release announcing the winners of the award.
"Without the unfaltering support of employers like them, the men
and women of the National Guard and Reserve would not be able to
fulfill their vital roles in our National Security Strategy," Mr. Carter
said. "It is a great honor for me to recognize these employers."
This year's 15 Freedom Award recipients will be honored at a
ceremony in the Pentagon on Aug. 26. 

Kellogg to close Indiana snacks plant
The Kellogg Company, Battle Creek, MI, said it will close its snacks
plant in Seelyville, IN, by the end of 2017, citing overcapacity as
a key factor in the decision. The company makes crackers at the
plant under such brands as Keebler, Club and Cheez-It.
"Kellogg has a compelling business need to better align our
manufacturing assets with marketplace trends and customer requirements," said Kris Charles, a spokesperson for Kellogg. "To that
end, we continue to evaluate our global manufacturing network to
ensure that we have the right manufacturing capacity - in the right
locations - to better meet our current and future production needs,
and the evolving needs of our customers. As part of that process, we
assessed our US cracker manufacturing network and determined
that we have more capacity than is required to meet demand."

16 Baking & Snack August 2016 /

Ms. Charles said the closing will occur in phases, likely beginning in February 2017 and concluding by September 2017. In total,
approximately 150 roles will be impacted as a result of the plant
closing, she said.
- Eric Schroeder, Food Business News

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