Baking & Snack - September 2016 - 39

OPERATIONS
Flowers Baking Co. of Lenexa

MIDWESTERN

OUTPOST
Flowers Foods revives the Wonder Bread
bakery at Lenexa, KS, to establish
its brands in the central Midwest.
by Laurie Gorton

Y

You can smell the Wonder Bread in Lenexa, KS, again. And it's been joined
by the delicious aromas of Nature's Own, Sunbeam and Cobblestone Bread
Co. breads and buns. After a lengthy two-year period of inactivity and an intense four-month renovation by new owner Flowers Foods, the 137,000-sq-ft
Wonder Bread bakery in a western suburb of Kansas City is busy once more
supplying the central Midwest.
"We are pleased to announce the startup of the bakery, and hiring is underway," said Paul Frankum, president of Flowers Baking Co. of Lenexa, in
April 2015 when news of the opening became official. "Over the past few
months, we've been making significant improvements to the facility, including the installation of state-of-the-art baking equipment."
Lenexa was one of 20 closed bread and bun production sites and 36 depots acquired by Flowers Foods, Thomasville, GA, through the 2013 bankruptcy-forced
auction of the assets of Hostess Brands (formerly Interstate Bakeries Corp.). The
$355 million deal included five bread brands including Wonder Bread. Flowers
has been strategic about reopening the shuttered sites to build out its coverage by
expanding from its core markets. First was the Henderson, NV, bakery in 2013,
followed by Knoxville, TN, a year later. Now, it is Lenexa's turn.
"It happened fast once the decision was made," said Robert Benton,
Flowers' senior vice-president and chief manufacturing officer. "We went
through a construction phase and an equipment phase. We started January
2015 with a 90-day timetable to rebuild and restart the equipment. The plan
grew a bit, so we extended it by an extra 30 days. We started the bread line up
in early summer 2015 and the bun line 60 days later."

Location, capacity, markets
There's no secret about why Flowers was interested in Lenexa. "We saw a
great location with numerous transportation and product quality syner-

www.bakingandsnack.com / September 2016 Baking & Snack 39


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Baking & Snack - September 2016

Table of Contents for the Digital Edition of Baking & Snack - September 2016

Baking & Snack - September 2016
Table of Contents
Table of Contents
Editorial - The biggest little industry
Newsfront - The protein shift: From fauna to flora
ASB offers new scholarship
BEMA announces new branding
Reading expands science and innovation center
Label-Con Workshop to address regulatory confusion
Food recalls surge in second quarter
Whole grains expand in face of demand slump
People
In Brief/In Memoriam
BEMA-U - Group Therapy
Construction Report - Finding the Right Fit
When incentives make the difference
Flowers Baking Co. of Lenexa - Midwestern Outpost
Up to speed
Exercising plant stewardship
Fifteen years later : A new reality
Wheat Montana - Big Sky Bread
New horizons for craft baking
Resetting the finish line
Cookies, Crackers - Peripheral Vision
Right down the middle
Sweet Goods - Still Sweet on You
Portioned and packaged to go
Protein - Not that Simple
Gums, Hydrocolloids - Survival of the Fittest
Whole Grains - Making the Conversion
Applying the science
Translating flour type numbers
Ingredient App - More than Sweet
R&D Perspective - Think Ahead, Plan Smart, Learn Well
Oven Technology - In the Zone
Killer ovens for enhancing food safety
Ask and you shall receive
Sheeting - Lay Down the Dough
Sheet to make accurate deposits
Factory Acceptance Tests - Testing 1, 2, 3
Packaging Materials
Robots - Adaptive Tech
Robots with sight
Alternative Fuels - Clean, Green Machines
Industry Insight - The Art of Capital Budgeting
Industry Images - The Right Ingredients
Meeting Preview - Last-Minute Checklist
Events
Ingredients & Formulating
Equipment & Packaging
Patents
New on the Shelf
Marketplace
New Product Spotlight
Ad Index
Ad Index
Baking & Snack - September 2016 - Baking & Snack - September 2016
Baking & Snack - September 2016 - 2
Baking & Snack - September 2016 - FC1
Baking & Snack - September 2016 - FC2
Baking & Snack - September 2016 - 3
Baking & Snack - September 2016 - 4
Baking & Snack - September 2016 - 5
Baking & Snack - September 2016 - 6
Baking & Snack - September 2016 - 7
Baking & Snack - September 2016 - 8
Baking & Snack - September 2016 - Table of Contents
Baking & Snack - September 2016 - 10
Baking & Snack - September 2016 - Table of Contents
Baking & Snack - September 2016 - Editorial - The biggest little industry
Baking & Snack - September 2016 - 13
Baking & Snack - September 2016 - 14
Baking & Snack - September 2016 - 15
Baking & Snack - September 2016 - BEMA announces new branding
Baking & Snack - September 2016 - 17
Baking & Snack - September 2016 - Food recalls surge in second quarter
Baking & Snack - September 2016 - 19
Baking & Snack - September 2016 - Whole grains expand in face of demand slump
Baking & Snack - September 2016 - 21
Baking & Snack - September 2016 - People
Baking & Snack - September 2016 - In Brief/In Memoriam
Baking & Snack - September 2016 - 24
Baking & Snack - September 2016 - BEMA-U - Group Therapy
Baking & Snack - September 2016 - 26
Baking & Snack - September 2016 - 27
Baking & Snack - September 2016 - 28
Baking & Snack - September 2016 - Construction Report - Finding the Right Fit
Baking & Snack - September 2016 - When incentives make the difference
Baking & Snack - September 2016 - 31
Baking & Snack - September 2016 - 32
Baking & Snack - September 2016 - 33
Baking & Snack - September 2016 - 34
Baking & Snack - September 2016 - AMF1
Baking & Snack - September 2016 - AMF2
Baking & Snack - September 2016 - AMF3
Baking & Snack - September 2016 - AMF4
Baking & Snack - September 2016 - 35
Baking & Snack - September 2016 - 36
Baking & Snack - September 2016 - 37
Baking & Snack - September 2016 - Flowers Baking Co. of Lenexa - Midwestern Outpost
Baking & Snack - September 2016 - 39
Baking & Snack - September 2016 - 40
Baking & Snack - September 2016 - 41
Baking & Snack - September 2016 - Up to speed
Baking & Snack - September 2016 - 43
Baking & Snack - September 2016 - Exercising plant stewardship
Baking & Snack - September 2016 - 45
Baking & Snack - September 2016 - 46
Baking & Snack - September 2016 - 47
Baking & Snack - September 2016 - 48
Baking & Snack - September 2016 - 49
Baking & Snack - September 2016 - 50
Baking & Snack - September 2016 - LEM1
Baking & Snack - September 2016 - LEM2
Baking & Snack - September 2016 - LEM3
Baking & Snack - September 2016 - LEM4
Baking & Snack - September 2016 - 51
Baking & Snack - September 2016 - Fifteen years later : A new reality
Baking & Snack - September 2016 - 53
Baking & Snack - September 2016 - 54
Baking & Snack - September 2016 - 55
Baking & Snack - September 2016 - Wheat Montana - Big Sky Bread
Baking & Snack - September 2016 - 57
Baking & Snack - September 2016 - 58
Baking & Snack - September 2016 - New horizons for craft baking
Baking & Snack - September 2016 - 60
Baking & Snack - September 2016 - 61
Baking & Snack - September 2016 - 62
Baking & Snack - September 2016 - 63
Baking & Snack - September 2016 - 64
Baking & Snack - September 2016 - Resetting the finish line
Baking & Snack - September 2016 - 66
Baking & Snack - September 2016 - BAKE1
Baking & Snack - September 2016 - BAKE2
Baking & Snack - September 2016 - BAKE3
Baking & Snack - September 2016 - BAKE4
Baking & Snack - September 2016 - 67
Baking & Snack - September 2016 - 68
Baking & Snack - September 2016 - 69
Baking & Snack - September 2016 - 70
Baking & Snack - September 2016 - 71
Baking & Snack - September 2016 - 72
Baking & Snack - September 2016 - 73
Baking & Snack - September 2016 - 74
Baking & Snack - September 2016 - 75
Baking & Snack - September 2016 - 76
Baking & Snack - September 2016 - Cookies, Crackers - Peripheral Vision
Baking & Snack - September 2016 - Right down the middle
Baking & Snack - September 2016 - 79
Baking & Snack - September 2016 - 80
Baking & Snack - September 2016 - 81
Baking & Snack - September 2016 - 82
Baking & Snack - September 2016 - 83
Baking & Snack - September 2016 - 84
Baking & Snack - September 2016 - 85
Baking & Snack - September 2016 - 86
Baking & Snack - September 2016 - 87
Baking & Snack - September 2016 - 88
Baking & Snack - September 2016 - 89
Baking & Snack - September 2016 - 90
Baking & Snack - September 2016 - 91
Baking & Snack - September 2016 - 92
Baking & Snack - September 2016 - 93
Baking & Snack - September 2016 - 94
Baking & Snack - September 2016 - Sweet Goods - Still Sweet on You
Baking & Snack - September 2016 - 96
Baking & Snack - September 2016 - 97
Baking & Snack - September 2016 - 98
Baking & Snack - September 2016 - MID1
Baking & Snack - September 2016 - MID2
Baking & Snack - September 2016 - MID3
Baking & Snack - September 2016 - MID4
Baking & Snack - September 2016 - 99
Baking & Snack - September 2016 - 100
Baking & Snack - September 2016 - 101
Baking & Snack - September 2016 - Portioned and packaged to go
Baking & Snack - September 2016 - 103
Baking & Snack - September 2016 - 104
Baking & Snack - September 2016 - Protein - Not that Simple
Baking & Snack - September 2016 - 106
Baking & Snack - September 2016 - 107
Baking & Snack - September 2016 - 108
Baking & Snack - September 2016 - 109
Baking & Snack - September 2016 - 110
Baking & Snack - September 2016 - 111
Baking & Snack - September 2016 - 112
Baking & Snack - September 2016 - Gums, Hydrocolloids - Survival of the Fittest
Baking & Snack - September 2016 - 114
Baking & Snack - September 2016 - 115
Baking & Snack - September 2016 - 116
Baking & Snack - September 2016 - 117
Baking & Snack - September 2016 - 118
Baking & Snack - September 2016 - 119
Baking & Snack - September 2016 - 120
Baking & Snack - September 2016 - 121
Baking & Snack - September 2016 - 122
Baking & Snack - September 2016 - Whole Grains - Making the Conversion
Baking & Snack - September 2016 - 124
Baking & Snack - September 2016 - 125
Baking & Snack - September 2016 - 126
Baking & Snack - September 2016 - Applying the science
Baking & Snack - September 2016 - 128
Baking & Snack - September 2016 - Translating flour type numbers
Baking & Snack - September 2016 - 130
Baking & Snack - September 2016 - 131
Baking & Snack - September 2016 - 132
Baking & Snack - September 2016 - Ingredient App - More than Sweet
Baking & Snack - September 2016 - 134
Baking & Snack - September 2016 - R&D Perspective - Think Ahead, Plan Smart, Learn Well
Baking & Snack - September 2016 - 136
Baking & Snack - September 2016 - 137
Baking & Snack - September 2016 - 138
Baking & Snack - September 2016 - Oven Technology - In the Zone
Baking & Snack - September 2016 - 140
Baking & Snack - September 2016 - 141
Baking & Snack - September 2016 - 142
Baking & Snack - September 2016 - 143
Baking & Snack - September 2016 - Killer ovens for enhancing food safety
Baking & Snack - September 2016 - 145
Baking & Snack - September 2016 - 146
Baking & Snack - September 2016 - 147
Baking & Snack - September 2016 - 148
Baking & Snack - September 2016 - 149
Baking & Snack - September 2016 - Ask and you shall receive
Baking & Snack - September 2016 - 151
Baking & Snack - September 2016 - 152
Baking & Snack - September 2016 - 153
Baking & Snack - September 2016 - 154
Baking & Snack - September 2016 - Sheeting - Lay Down the Dough
Baking & Snack - September 2016 - 156
Baking & Snack - September 2016 - 157
Baking & Snack - September 2016 - 158
Baking & Snack - September 2016 - 159
Baking & Snack - September 2016 - Sheet to make accurate deposits
Baking & Snack - September 2016 - 161
Baking & Snack - September 2016 - 162
Baking & Snack - September 2016 - 163
Baking & Snack - September 2016 - 164
Baking & Snack - September 2016 - 165
Baking & Snack - September 2016 - 166
Baking & Snack - September 2016 - Factory Acceptance Tests - Testing 1, 2, 3
Baking & Snack - September 2016 - 168
Baking & Snack - September 2016 - 169
Baking & Snack - September 2016 - 170
Baking & Snack - September 2016 - 171
Baking & Snack - September 2016 - 172
Baking & Snack - September 2016 - Packaging Materials
Baking & Snack - September 2016 - 174
Baking & Snack - September 2016 - 175
Baking & Snack - September 2016 - 176
Baking & Snack - September 2016 - 177
Baking & Snack - September 2016 - 178
Baking & Snack - September 2016 - 179
Baking & Snack - September 2016 - 180
Baking & Snack - September 2016 - 181
Baking & Snack - September 2016 - 182
Baking & Snack - September 2016 - Robots - Adaptive Tech
Baking & Snack - September 2016 - Robots with sight
Baking & Snack - September 2016 - 185
Baking & Snack - September 2016 - 186
Baking & Snack - September 2016 - Alternative Fuels - Clean, Green Machines
Baking & Snack - September 2016 - 188
Baking & Snack - September 2016 - 189
Baking & Snack - September 2016 - 190
Baking & Snack - September 2016 - Industry Insight - The Art of Capital Budgeting
Baking & Snack - September 2016 - 192
Baking & Snack - September 2016 - 193
Baking & Snack - September 2016 - 194
Baking & Snack - September 2016 - Industry Images - The Right Ingredients
Baking & Snack - September 2016 - 196
Baking & Snack - September 2016 - 197
Baking & Snack - September 2016 - 198
Baking & Snack - September 2016 - 199
Baking & Snack - September 2016 - 200
Baking & Snack - September 2016 - 201
Baking & Snack - September 2016 - 202
Baking & Snack - September 2016 - Meeting Preview - Last-Minute Checklist
Baking & Snack - September 2016 - 204
Baking & Snack - September 2016 - 205
Baking & Snack - September 2016 - 206
Baking & Snack - September 2016 - Events
Baking & Snack - September 2016 - 208
Baking & Snack - September 2016 - 209
Baking & Snack - September 2016 - Ingredients & Formulating
Baking & Snack - September 2016 - 211
Baking & Snack - September 2016 - 212
Baking & Snack - September 2016 - 213
Baking & Snack - September 2016 - Equipment & Packaging
Baking & Snack - September 2016 - 215
Baking & Snack - September 2016 - 216
Baking & Snack - September 2016 - 217
Baking & Snack - September 2016 - Patents
Baking & Snack - September 2016 - 219
Baking & Snack - September 2016 - New on the Shelf
Baking & Snack - September 2016 - 221
Baking & Snack - September 2016 - 222
Baking & Snack - September 2016 - Marketplace
Baking & Snack - September 2016 - 224
Baking & Snack - September 2016 - 225
Baking & Snack - September 2016 - 226
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Baking & Snack - September 2016 - 228
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Baking & Snack - September 2016 - 232
Baking & Snack - September 2016 - 233
Baking & Snack - September 2016 - 234
Baking & Snack - September 2016 - 235
Baking & Snack - September 2016 - Ad Index
Baking & Snack - September 2016 - Ad Index
Baking & Snack - September 2016 - New Product Spotlight
Baking & Snack - September 2016 - 239
Baking & Snack - September 2016 - 240
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