Cracker Innovations -- Church & Dwight - September 2018 - 1

The rise in baked snack

CRACKER INNOVATIONS
ZŽƐĞŵĂƌLJĂŶĚŽůŝǀĞŽŝůĐƌŽƐƟŶŝ͘ŝŶŶĂŵŽŶͲƐƵŐĂƌĞĚ
ĐƵƌƌĂŶƚĐƌŝƐƉƐ͘'ĂƌůŝĐĂŶĚŚĞƌďďĞĞƚƚŚŝŶƐ͘,ŽŶĞLJ
ŐƌĂŚĂŵƐƋƵĂƌĞƐ͘>ĞŵŽŶƉŽƉƉLJƐĞĞĚďŝƐĐƵŝƚƐ͘dŚĞ
ƉŽƐƐŝďŝůŝƟĞƐĂƌĞĞŶĚůĞƐƐ͘

Crackers and similar low-moisture baked goods are
trending in the snack food category. This comes at
ĂƟŵĞǁŚĞŶŶŝŶĞŝŶϭϬĐŽŶƐƵŵĞƌƐƐĂLJƚŚĞLJƐŶĂĐŬ
ŵƵůƟƉůĞƟŵĞƐƚŚƌŽƵŐŚŽƵƚƚŚĞĚĂLJ͕ǁŝƚŚŵĂŶLJ
ƚƌLJŝŶŐƚŽďĞŵŝŶĚĨƵůƐŶĂĐŬĞƌƐ͕ŵĞĂŶŝŶŐƚŚĞLJĂƌĞ
ĐŚŽŽƐŝŶŐďĞƩĞƌͲĨŽƌͲLJŽƵĨŽŽĚƐƚŽŵĂŬĞƵƉƚŚĞƐĞ
ŵŝŶŝŵĞĂůƐ͘ƌĂĐŬĞƌƐĂƌĞŽŌĞŶƉĂƌƚŽĨƚŚĞŵŝdž͘
͞ƐŚĂƌƌŝĞĚ͕ŽŶͲƚŚĞͲŐŽŵĞƌŝĐĂŶƐŝŶĐƌĞĂƐŝŶŐůLJƚƵƌŶƚŽ
ƐŶĂĐŬƐƚŽƐĂƟƐĨLJƚŚĞŝƌĐƌĂǀŝŶŐƐĂŶĚƌĞƉůĂĐĞƐŝƚͲĚŽǁŶ
ŵĞĂůƐ͕ƚŚĞLJĂƌĞĚŝƐĐŽǀĞƌŝŶŐƚŚĂƚĐƌĂĐŬĞƌƐĐĂŶŽīĞƌĂŶ
ĞdžĐŝƟŶŐĂŶĚŚĞĂůƚŚLJĂůƚĞƌŶĂƟǀĞƚŽƚƌĂĚŝƟŽŶĂůƐĂůƚLJ
ƐŶĂĐŬƐƐƵĐŚĂƐĐŚŝƉƐ͕ƉŽƉĐŽƌŶĂŶĚƉƌĞƚnjĞůƐ͕͟ƐĂLJƐ
ĂǀŝĚ^ƉƌŝŶŬůĞ͕ƌĞƐĞĂƌĐŚĚŝƌĞĐƚŽƌ͕WĂĐŬĂŐĞĚ&ĂĐƚƐ͕
ZŽĐŬǀŝůůĞ͕DĚ͘͞^ŵĂůůĞƌŵĂƌŬĞƚĞƌƐĂƌĞĐĂƌǀŝŶŐŽƵƚ
ƐƉĂĐĞĂŶĚŐƌĂďďŝŶŐŵĂƌŬĞƚƐŚĂƌĞďLJŽīĞƌŝŶŐĐƌĞĂƟǀĞ͕
ĂƌƟƐĂŶĂůƉƌŽĚƵĐƚƐƚŚĂƚƐĂƟƐĨLJƚŚĞŝƌĐƵƐƚŽŵĞƌƐ͛ŶĞĞĚƐ
ĨŽƌĂƵƚŚĞŶƟĐŝƚLJŝŶƚŚĞĨŽŽĚƚŚĞLJĞĂƚ͘͟
dŚŝƐŝƐĂƉƉĂƌĞŶƚŝŶƚŚĞŶĞǁŵŝdžŽĨĐƌĂĐŬĞƌƐƚĂŬŝŶŐƵƉ
ƌĞƐŝĚĞŶĐĞŶŽƚŽŶůLJŝŶƌĞƚĂŝůĞƌƐ͛ƐŶĂĐŬĨŽŽĚĂŝƐůĞ͕ďƵƚ



Table of Contents for the Digital Edition of Cracker Innovations -- Church & Dwight - September 2018

http://www.nxtbook.com/sosland/church/2019_09_01
http://www.nxtbook.com/sosland/church/2018_09_01
http://www.nxtbook.com/sosland/church/2017_09_01
http://www.nxtbook.com/sosland/church/2016_12_01
http://www.nxtbookMEDIA.com