Ensuring a Rise -- Church & Dwight 2019 - 1

ENSURING A RISE
in Baked Goods
There's a lot of dough spread out across grocers'
food departments, according to The Power of
ĂŬĞƌLJϮϬϭϵ͕ƚŚĞĮƌƐƚͲŽĨͲŝƚƐͲŬŝŶĚƐƚƵĚLJĚĞǀĞůŽƉĞĚ
ďLJdŚĞŵĞƌŝĐĂŶĂŬĞƌƐƐƐŽĐŝĂƟŽŶ͕tĂƐŚŝŶŐƚŽŶ͕
͕͘͘ŝŶƉĂƌƚŶĞƌƐŚŝƉǁŝƚŚƚŚĞ&ŽŽĚDĂƌŬĞƟŶŐ
/ŶƐƟƚƵƚĞ͕ƌůŝŶŐƚŽŶ͕sĂ͘<ŶŽǁŝŶŐǁŚĂƚĚĞƉĂƌƚŵĞŶƚƐ
are experiencing the greatest growth and the
ƚƌĞŶĚƐĚƌŝǀŝŶŐƚŚĞƐĞƐƐĂůĞƐƉƌŽǀŝĚĞƐďĂŬĞƌƐƚŚĞ
ƐƉĂƌŬƚŽĨƵĞůŝŶŶŽǀĂƟŽŶ͘
͞^ŵĂůůĞƌĐĂƚĞŐŽƌŝĞƐĂƌĞƐĞůůŝŶŐďŝŐ͕͟ƐĂLJƐŶŶĞͲ
DĂƌŝĞZŽĞƌŝŶŬ͕ƉƌĞƐŝĚĞŶƚ͕ϮϭϬŶĂůLJƟĐƐ͕>>͕
San Antonio, Texas, and author of the study.
͞dŚĞƌĞ͛ƐůŽƚƐŽĨƌŽŽŵĨŽƌŝŶŶŽǀĂƟŽŶ͕ƉĂƌƟĐƵůĂƌůLJŝŶ
indulgent items and desserts, as well as portable,
snacking products."

to carbohydrates, protein and gluten.
tŚŝůĞŝŶƚĞƌĞƐƚŝŶƐƉĞĐŝĂůƉƌŽĚƵĐƚŝŽŶ
ĐůĂŝŵƐƐƵĐŚĂƐŶŽŶͲ'DKŽƌŽƌŐĂŶŝĐ
is high, purchasing is subject to an
acceptable price differential."
Across all categories, bakers may keep shoppers
ĞŶŐĂŐĞĚďLJŝŶĐŽƌƉŽƌĂƟŶŐďĞƩĞƌͲĨŽƌͲLJŽƵƐƚƌĂƚĞŐŝĞƐ͘
dŚŝƐŝŶĐůƵĚĞƐƚŚĞƵƐĞͶĂŶĚŇĂŐŐŝŶŐͶŽĨ͞ƌĞĂů͟
ŝŶŐƌĞĚŝĞŶƚƐ͕ƐŵĂůůĞƌƉŽƌƟŽŶƐŝnjĞƐĂŶĚĂǀŽŝĚŝŶŐ
ĂƌƟĮĐŝĂůĂĚĚŝƟǀĞƐ͘
͞&ƌĞƐŚŝƐƚŚĞƵŶŝǀĞƌƐĂůǁŝŶŶĞƌŽĨďĂŬŝŶŐͲƌĞůĂƚĞĚ
ĐůĂŝŵƐƚŚĂƚŵĂƩĞƌƚŽĐŽŶƐƵŵĞƌƐ͕͟ƐĂLJƐDƐ͘ZŽĞƌŝŶŬ͘

dŚĞƐƚƵĚLJƐŚŽǁĞĚƐŚŽƉƉĞƌƐĚĞĮŶĞĨƌĞƐŚďLJǁŚĞŶ
ŝƚŝƐďĂŬĞĚĂŶĚŝƚƐƵƐĞͲďLJĚĂƚĞ͕ďƵƚƚŚĂƚĚĞĮŶŝƟŽŶ
The study showed total bread and baked goods
ŵĂLJďĞƐŚŝŌŝŶŐ͘DŝůůĞŶŶŝĂůƐĨŽĐƵƐŵŽƌĞŽŶĂŶ
ƐĂůĞƐƌĞĂĐŚĞĚΨϱϵ͘ϳďŝůůŝŽŶĂŶĚĚĞůŝǀĞƌĞĚϭ͘ϱй
item's enjoyable taste, where it was baked and
ĚŽůůĂƌŐƌŽǁƚŚŝŶϮϬϭϴ͘/ŶͲƐƚŽƌĞďĂŬĞƌLJƐĂůĞƐǁĞƌĞ
using minimally processed ingredients while
Ψϭϯ͘ϴďŝůůŝŽŶĂŶĚLJŝĞůĚĞĚĂƚŚƌĞĞͲLJĞĂƌĐŽŵƉŽƵŶĚ
ĂǀŽŝĚŝŶŐĂƌƟĮĐŝĂůĐŽůŽƌƐ͕ŇĂǀŽƌƐĂŶĚƉƌĞƐĞƌǀĂƟǀĞƐ͘
ĂŶŶƵĂůŐƌŽǁƚŚƌĂƚĞŽĨϮ͘ϴй͘
And while consumers see scratch baking as
ƐƵƉĞƌŝŽƌ͕ƚŚĞƵƐĞŽĨƉĂƌƟĂůůLJƉƌĞƉĂƌĞĚďĂŬĞĚŝƚĞŵƐ
͞/ŶͲƐƚŽƌĞďĂŬĞƌLJƐĂůĞƐĂƌĞĚŽŵŝŶĂƚĞĚďLJĚĞƐƐĞƌƚƐ͕ is widely accepted.
sweet goods, snacks and cookies, whereas
ĐĞŶƚĞƌͲƐƚŽƌĞƐĂůĞƐĂƌĞŵŽƌĞĞǀĞŶůLJďĂůĂŶĐĞĚ
͞DŽƌĞƚŚĂŶŚĂůĨ;ϱϳйͿŽĨƚŚĞƐŚŽƉƉĞƌƐƐƵƌǀĞLJĞĚ
between functional items, such as bread, buns
ǁĞƌĞŝŶĚŝīĞƌĞŶƚƚŽƚŚĞŝƌŝŶͲƐƚŽƌĞďĂŬĞƌLJƵƐŝŶŐ
and rolls, and indulgent items, including donuts,
ƉĂƌƟĂůůLJƉƌĞƉĂƌĞĚŽƌĂůƌĞĂĚLJďĂŬĞĚƉƌŽĚƵĐƚƐ͕͟
coffee and snack cakes, cookies, cupcakes
says Ms. Roerink. "Shoppers place their trust
ĂŶĚƉŝĞƐ͕͟ƐĂLJƐDƐ͘ZŽĞƌŝŶŬ͘͞tŚŽůĞŐƌĂŝŶĂŶĚ
ŝŶƚŚĞďĂŬĞƌLJƚŽĚĞůŝǀĞƌĂƉƌŽĚƵĐƚƚŚĂƚŵĞĞƚƐ
multi grain are the most looked for ingredients,
ĞdžƉĞĐƚĂƟŽŶƐ͘͟
boosted by high Baby Boomer interest. Calories,
ĨŝďĞƌĂŶĚƐƵŐĂƌĂƌĞƚŚĞƚŽƉŶƵƚƌŝƚŝŽŶͲƌĞůĂƚĞĚ
The bakery department places its trust in its
claims, with Millennials paying more attention
ƐƵƉƉůŝĞƌƐ͘ǀĞƌLJŝŶŐƌĞĚŝĞŶƚĐŽƵŶƚƐ͘



Ensuring a Rise -- Church & Dwight 2019

Table of Contents for the Digital Edition of Ensuring a Rise -- Church & Dwight 2019

Ensuring a Rise -- Church & Dwight 2019 - 1
Ensuring a Rise -- Church & Dwight 2019 - 2
Ensuring a Rise -- Church & Dwight 2019 - 3
Ensuring a Rise -- Church & Dwight 2019 - 4
Ensuring a Rise -- Church & Dwight 2019 - 5
Ensuring a Rise -- Church & Dwight 2019 - 6
http://www.nxtbook.com/sosland/church/2019_09_01
http://www.nxtbook.com/sosland/church/2018_09_01
http://www.nxtbook.com/sosland/church/2017_09_01
http://www.nxtbook.com/sosland/church/2016_12_01
http://www.nxtbookMEDIA.com