commissary INSIDER - October 2017 - 14

Tech

freedom to order 24/7/365, with delivery anywhere in the U.S.
Nexternal eCommerce has the capability to support comprehensive integration
with EDI and ERP over the TrueCommerce network, using the company's
TrueCommerce Connect program.

A user-friendly, visually attractive eCommerce storefront extends the King's Hawaiian brand identity throughout the
online shopping experience, increasing
visibility, boosting sales and delivering
a positive experience for consumers,
Linehan says.
Data management, credit card processing, reporting and other aspects of managing the company's eCommerce pres-

ence are all going smoothly thanks to
TrueCommerce, Linehan says, and positive feedback from customers has been
the icing on the cake.
"They nailed the design and everything
is working really, really well," she says.
"I'm thrilled."
The web store, Linehan says, also allows King's Hawaiian customers the

ECTIO
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EVERY GRAIN
D I S C OV E R T H E
N O R T H DA KO TA D I F F E R E N C E

But for King's Hawaiian, this wasn't
necessary, Linehan says - its eCommerce and B2B divisions are totally
separate entities.
Since King's Hawaiian already has
a super-strong brand, the company
wanted its online store to complement
its existing distribution channels by
deepening its relationships with existing customers, and by offering additional products for their "brand evangelists," Linehan says.

STANDARD PATENT FLOURS
Dakota Champion/Dakota Diamond/Miller's Choice
SHORT PATENT FLOURS
Dakota Pride/
Bakers Pride/
Dakota Maid
CLEAR FLOUR
Dakota Warrior
LONG PATENT
FLOUR
Dakota Brave
SPECIALTY FLOURS
Whole Wheat Flours/Malted Barley Flour/
White Whole Wheat ﬂour
ORGANIC FLOURS:
Dakota Maid Organic Spring Wheat Flours/
Dakota Maid Organic Whole Wheat Flours
HIGH-GLUTEN FLOURS
Dakota Chief/Empire Builder/Dakota State/Capitol/
Big 15/Dakota Queen/Dakota King/Dakota Premier

Call 1-800-538-7721 to discover the difference.
www.ndmill.com
14 * OCTOBER 2017

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