commissary INSIDER - October 2017 - 4

Insight Insider

for most customers, he says. "Healthier
innovation items have added to Wakefield's growth, but the most popular
items remain the same."
Running parallel with the expected
growth of c-store sales, Batt says, will be
stronger demand for Wakefield's signature product. "Sandwiches are the most
popular meal solution and should continue to grow with the c-store channel,
as long as we deliver high-quality and
fresh-tasting sandwiches. To maximize
sales it's important to have the core sandwiches as well as the right mix of variety
for your store's customer base."
Another industry trend should benefit
Wakefield in the coming years, Batt says.
As food labeling continues to become
more regulated, some retailers may not
have the ability to produce and package

foods for retail sale, due to the expense
and labor. They'll need options for highquality prepared foods that look and
taste fresh, he says, and Wakefield will
be there to meet the need.

lunch entrees. Eby-Brown also supplies
the instore equipment to store and prepare the foods in all three Savory Corner
Café categories.

Wakefield Sandwich Co. is just one
part of Eby-Brown's foodservice division. Another, Savory Corner Café,
provides hot prepared food options in
three categories: Roller Grill, Hot-ToGo and Heat & Eat.

In some ways, says Sharon Kuncl, vice
president of Eby-Brown Merchandising,
Foodservice, Savory Corner Café has
stayed pretty much the same in recent
years, with the same core offerings of
breakfast sandwiches and lunch options.
In other, important ways, though, the
program has changed to meet the changing needs of consumers.

Roller Grill options for c-store include
hot dogs, sausages, bratwurst, egg rolls
and taquitos. Hot-To-Go and Heat & Eat
options include charbroiled cheeseburgers, chicken sandwiches, bacon,
egg and cheese bagels, hot sub sandwiches and many other breakfast and

"Consumers still expect burgers and
chicken sandwiches when they frequent
a convenience store," Kuncl says. "What
has changed is the expectation for quality. Consumers expect a quality product
that tastes good. Their threshold for retail price point has emerged over the

Savory Corner Cafe

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commissary INSIDER


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Table of Contents for the Digital Edition of commissary INSIDER - October 2017

commissary INSIDER - October 2017
Insight Insider: Wakefield Sandwich leverages c-store foodservice growth
Food Safety: Using probiotics to fight pathogens
Equipment: Accuracy, flexibility key in cake depositing
Tech: TrueCommerce EDI helps King’s Hawaiian
commissary INSIDER - October 2017 - Insight Insider: Wakefield Sandwich leverages c-store foodservice growth
commissary INSIDER - October 2017 - 2
commissary INSIDER - October 2017 - 3
commissary INSIDER - October 2017 - 4
commissary INSIDER - October 2017 - 5
commissary INSIDER - October 2017 - Food Safety: Using probiotics to fight pathogens
commissary INSIDER - October 2017 - 7
commissary INSIDER - October 2017 - Equipment: Accuracy, flexibility key in cake depositing
commissary INSIDER - October 2017 - 9
commissary INSIDER - October 2017 - 10
commissary INSIDER - October 2017 - 11
commissary INSIDER - October 2017 - Tech: TrueCommerce EDI helps King’s Hawaiian
commissary INSIDER - October 2017 - 13
commissary INSIDER - October 2017 - 14
commissary INSIDER - October 2017 - 15
commissary INSIDER - October 2017 - 16
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