commissary INSIDER - November 2017 - 1

Insight Insider

Packaging

Meeting the needs of
artisan bakers

Food Safety

Equipment

Labeling-based food
recalls

Labor, cost savings in
sandwich production

Packaging:

crust, and provide the proper breathability to keep it in prime condition.

Meeting the needs of
artisan bakers

"Packaging as a whole has to differentiate the product," says Jon Wood, national account sales manager for Novolex and its De Luxe EcoCraft line of
artisan bread bags. "The consumer has
to look at it and know what it is. Once
they see it, they have to recognize that
it's different."

by Ryan Atkinson

ackaging is important for each
and every category of food product. It must protect and keep the
food fresh while also differentiating it
from competitors.

Packaging for the artisan breads category may be doubly important in this
sense. It needs to clearly define that the
bread is different from traditional sliced
bread, show off its more artisan, hearty

That leads to the biggest difference between packaging for artisan and commercial breads: the look. Artisan breads
have a more upscale, premium look and
the packaging needs to reflect that.
The most important way to do that,
Wood says, is to provide visibility to the
product with a packaging combination
of paper and film.
"They want to see that crustiness and
texture of the bread, whether they're
just looking at it on the shelf or picking it up," he says. "It's a visible thing
for the consumer to see and know that
it's a different product than traditional
bread."
Tracy Clark, packaging specialist for
McNairn Packaging, agrees. "From the
consumer perspective, the biggest thing
is that they want to see the bread," she
says. "The window in the packaging accomplishes that."

CONSUMERS WANT HIGH-END PACKAGING FOR HIGH-END, ARTISAN BREADS.
PHOTO: NOVOLEX

How big that window is, of course, is up
to the supermarket or producer. Many

commissary INSIDER

NOVEMBER 2017 * 1

Table of Contents for the Digital Edition of commissary INSIDER - November 2017