Food Business News - June 7, 2011 - (Page 10)

MyPlate steps up in simple fashion WASHINGTON — The new MyPlate symbol, heavy on fruits and vegetables, drew praise for its simplicity when the U.S. Department of Agriculture unveiled it June 2. MyPlate is designed to be a part of a healthy-eating initiative to convey seven key messages from the Dietary Guidelines for Americans 2010. Fruits and vegetables combine to take up half the plate. Other food groups emphasized are grains, taking up a little more than a quarter of the plate; protein, taking up a little less than a quarter; and dairy, which has its own side plate. The Produce Marketing Association, Newark, Del., quickly praised MyPlate. “P.M.A. is extremely pleased to see “The new U.S.D.A. food graphic offers Americans a clear visual of a healthy plate, representing the full spectrum of nutritious foods we all need in our diets,” said Leslie G. Sarasin, president and c.e.o. of the Food Marketing Institute, Arlington, Va. “As F.M.I. member companies seek to feed families and enrich lives, this new icon will serve supermarket shoppers as a vivid reminder of what to put in their shopping carts so that it will later become part of a wellbalanced plate.” David A. Kessler, former Food and Drug Administration commissioner and a professor of pediatrics, epidemiology and biostatistics at the University of California, San Diego, said, “The plate site at Later this year the U.S.D.A. will unveil an on-line tool consumers may use to personalize and manage their dietary and physical activity choices. The U.S.D.A. said the new symbol will convey seven key messages: enjoy food but eat less; avoid oversize portions; make half your plate fruits and vegetables; switch to fat-free or low-fat (1%) milk; make at least half your grains whole grains; drink water instead of sugary drinks; and compare sodium (salt) in foods like soup, bread, and frozen meals, and choose foods with lower numbers. First Lady Michelle Obama and Agriculture Secretary Tom Vilsack took part in the June 2 unveiling of MyPlate. “This is a quick, simple reminder for all of us to be more mindful of the foods that we’re eating, and as a mom, I can already tell how much this is going to Produce crowds MyPlate, the new food icon that replaces MyPyramid help parents across the country,” Mrs. Obama said. “When mom or dad comes home from a long day of work, we’re already asked to be a chef, a referee, a cleaning crew. “So it’s tough to be a nutritionist, too. But we do have time to take a look at our kids’ plates. As long as they’re half full of fruits and vegetables, and paired with lean proteins, whole grains and low-fat dairy, we’re golden. That’s how easy it is.” Mr. Vilsack said, “With so many food options available to consumers, it is often difficult to determine the best foods to put on our plates when building a healthy meal. MyPlate is an uncomplicated symbol to help remind people to think about their food choices in order to lead healthier lifestyles. This effort is about more than just giving information. It is a matter of making people understand there are options and practical ways to apply them to their daily lives.” FBN the U.S.D.A. move in this direction that not only benefits our industry, but more importantly helps consumers make better choices for a healthy lifestyle,” said Bryan Silbermann, president and chief executive officer of the P.M.A. The plate symbol replaces the Food Guide Pyramid, which was first introduced in 1992 and later revised in 2005. The second version, available at, was criticized for being difficult to read. is a major step forward in our nation’s efforts to promote health and prevent disease. In today’s environment, when food is on every corner, at every event, and two-thirds of the nation is overweight or obese, consumers need clear guidance on healthy eating. The plate shows more clearly than the pyramid what healthy eating is. The plate and the comprehensive communications effort it represents will help reverse trends for obesity.” The plate symbol has its own web 10 FOODBUSINESS NEWS ® June 7, 2011

Table of Contents for the Digital Edition of Food Business News - June 7, 2011

Food Business News - June 7, 2011
House bill cuts food safety funding
Enhancing water’s value
Wet weather muddies corn outlook
Web Contents
Editorial - Quest for ‘whole truth’ on food prices in France
MyPlate steps up in simple fashion
Breaking down MyPlate by food groups
Lawmakers look to halt sale of Lazy Cakes
McCormick to enter joint venture in India
Cal Pacifi c acquires SunOpta frozen fruit assets
Cargill Kitchen Solutions expanding in Iowa
F.M.I. hires new v.p. of food safety programs
Sealed Air to acquire Diversey for $4.3 billion
AdvancePierre Foods buys Barber Foods
Cargill acquires German chocolate business
Calavo to buy Renaissance Food Group
U.S. Foodservice acquires Great Western Meats
Clear sailing for Hain
Seneca Foods earnings down sharply in 2011
April red meat production down 4% from year ago
Sbarro now exploring alternatives to bankruptcy plan
Sherman Miller promoted to c.o.o. at Cal-Maine Foods
Nestle Health Science to acquire pharmaceutical maker
Emerging markets propel Heinz’s fi scal 2011 earnings
U.S.D.A. lowers cooking temp for some meat cuts
Campbell Soup focusing on volume sales, brand building
Buyout fi rm to acquire California Pizza Kitchen
Sanderson Farms suffers second-quarter loss
Wet weather muddies corn outlook
House bill cuts food safety funding
House panel seeks reduction in W.I.C. funding in fiscal 2012
Seeking middle market opportunities
Clear and concise
Ingredient solutions help keep it simple
Identifying natural partners for stevia
$tevia $upplier$ $eek profi t$ through international growth
Brain health for baby boomers
Bottled water volume, market share grew in 2010
Study recommends children should avoid energy, sports drinks
V8 introduces energy beverages
Smucker, Starbucks raising coffee prices
Nestle launches Aguas Frescas bottled beverage
Jamba introduces coconut water-based beverages
Enhancing water’s value
Gluten-free grains momentum
Balance Bar adds Café line
Pasta Prima launches two ravioli lines
Land O’Frost debuts Wrap Kit
Franz introduces artisan bread
Kraft launches Newtons Fruit Thins
Farley’s & Sathers adds ‘Splashers’
Häagen-Dazs introduces 2011 flavors
Mars updates Kudos granola bar line
Lifting of Russian export ban pressures world wheat market
Ingredient Markets
Packaging formats focus on convenience
Technology enables ultrasonic sealing
Ingredient’s small size aids in salt reduction
AKFP now offers arrowroot starch, pea starch
Tate & Lyle to resume U.S. sucralose production
Non-dairy ingredients achieve pareve certifi cation
Ad Index
Food Business in the News

Food Business News - June 7, 2011