Food Business News - June 7, 2011 - (Page 19)

Lawmakers look to halt sale of Lazy Cakes High doses of melatonin raise question of dietary supplement vs. food status Discover the foresight and insight of ShipmentVision. WASHINGTON — Senator Richard Durbin of Illinois has raised concerns with the Food and Drug Administration about baked goods containing neurohormone melatonin that, because they are marketed as dietary supplements, do not require approval by the F.D.A. for use as additives in food. In a May 18 letter to Margaret Hamburg, commissioner of the F.D.A., Mr. Durbin asked the F.D.A. to clarify its authority to regulate foods that contain additives, such as baked foods that contain high doses of melatonin. “Products with names such as Lazy Cakes, Kush Cakes, and Lulla Pies are marketed as dietary supplements that claim to provide a harmless way to promote relaxation, alleviate stress and ease sleep deprivation,” Mr. Durbin wrote. “These products appear to be promoting themselves as therapeutic alternatives to medications. As such, the products may be marketed in ways that are inconsistent with federal law.” There is currently no recommended dose for melatonin supplements, but according to the Natural Medicines Comprehensive Database the typical dose should be between 0.3 mg and 5 mg. Generally each brownie and cookie contains roughly 8 mg of melatonin — almost double the upper limit of a typical dose. “The inclusion of melatonin in baked goods raises numerous health concerns,” Mr. Durbin said. “The sweet, chocolaty taste may encourage consumers to eat well over a recommended quantity of melatonin.” In addition to Mr. Durbin’s call to the F.D.A. to regulate additives in food, the Arkansas Department of Health on May 19 recalled all Lazy Cakes, saying the product contains melatonin, “which has not been approved for general food use.” The A.D.H. said it believes the product “poses a potential health risk to consumers, especially young children,” and has received complaints about the product being sold in food stores (mainly convenience stores) “without prominent labeling and easily accessible to children.” The Natural Products Association said the controversy “demands clarity and action.” “The Natural Products Association believes the products in question — brownies containing melatonin — are conventional foods falsely labeled as supplements,” said John Gay, executive director and chief executive officer of the N.P.A. “Simply calling a product a ‘dietary supplement’ does not make it so. There are specific rules for what qualifies as a supplement as opposed to what qualifies as conventional food.” On its web site, Memphis, Tenn.-based HBB, L.L.C. notes that Lazy Cakes “are recommended for adults only!” “Although perfectly safe for adults, these are NOT a snack for children,” the web site said. “These are meant as a dietary supplement to aid adults who lead a stressful, energy drink fueled lifestyle to wind down and relax. As with any product, it is highly recommended that you read the labels.” Mr. Durbin said this is not the first time the F.D.A. has been asked to clarify its authority to regulate certain dietary supplements and food additives. In January 2000, the F.D.A. issued a 10year plan to implement the Dietary Supplement Health and Education Act of 1994 (DSHEA), which identified the need to clarify the distinction between conventional foods and dietary supplements. Moreover, U.S. General Accountability Office reports in July 11, 2000, and Jan. 29, 2009, recommended the F.D.A. clarify the boundary. FBN ShipmentVision is an exclusive service from Union Pacific Distribution Services (UPDS), a subsidiary of Union Pacific. It lets you track and manage shipments across multiple railroads, multiple carriers or multiple transportation modes anywhere in the world. Reduce costs with ShipmentVision by: Knowing the location of your cargo down to the SKU. Improving your product flow with measurement tools. Discovering issues before they start with real-time exception reporting. Utilizing personalized proactive monitoring and problem resolution. Whether you choose Basic Monitoring or a Customized Service to meet a specific need, ShipmentVision delivers continuous visibility and actionable data in a simple format that will help you make informed decisions. No guesswork. No surprises. To find out more about ShipmentVision and the entire suite of tracking and monitoring services provided by UPDS, call (800) 877-5633. June 7, 2011 FOODBUSINESS NEWS ® 19

Table of Contents for the Digital Edition of Food Business News - June 7, 2011

Food Business News - June 7, 2011
House bill cuts food safety funding
Enhancing water’s value
Wet weather muddies corn outlook
Web Contents
Editorial - Quest for ‘whole truth’ on food prices in France
MyPlate steps up in simple fashion
Breaking down MyPlate by food groups
Lawmakers look to halt sale of Lazy Cakes
McCormick to enter joint venture in India
Cal Pacifi c acquires SunOpta frozen fruit assets
Cargill Kitchen Solutions expanding in Iowa
F.M.I. hires new v.p. of food safety programs
Sealed Air to acquire Diversey for $4.3 billion
AdvancePierre Foods buys Barber Foods
Cargill acquires German chocolate business
Calavo to buy Renaissance Food Group
U.S. Foodservice acquires Great Western Meats
Clear sailing for Hain
Seneca Foods earnings down sharply in 2011
April red meat production down 4% from year ago
Sbarro now exploring alternatives to bankruptcy plan
Sherman Miller promoted to c.o.o. at Cal-Maine Foods
Nestle Health Science to acquire pharmaceutical maker
Emerging markets propel Heinz’s fi scal 2011 earnings
U.S.D.A. lowers cooking temp for some meat cuts
Campbell Soup focusing on volume sales, brand building
Buyout fi rm to acquire California Pizza Kitchen
Sanderson Farms suffers second-quarter loss
Wet weather muddies corn outlook
House bill cuts food safety funding
House panel seeks reduction in W.I.C. funding in fiscal 2012
Seeking middle market opportunities
Clear and concise
Ingredient solutions help keep it simple
Identifying natural partners for stevia
$tevia $upplier$ $eek profi t$ through international growth
Brain health for baby boomers
Bottled water volume, market share grew in 2010
Study recommends children should avoid energy, sports drinks
V8 introduces energy beverages
Smucker, Starbucks raising coffee prices
Nestle launches Aguas Frescas bottled beverage
Jamba introduces coconut water-based beverages
Enhancing water’s value
Gluten-free grains momentum
Balance Bar adds Café line
Pasta Prima launches two ravioli lines
Land O’Frost debuts Wrap Kit
Franz introduces artisan bread
Kraft launches Newtons Fruit Thins
Farley’s & Sathers adds ‘Splashers’
Häagen-Dazs introduces 2011 flavors
Mars updates Kudos granola bar line
Lifting of Russian export ban pressures world wheat market
Ingredient Markets
Packaging formats focus on convenience
Technology enables ultrasonic sealing
Ingredient’s small size aids in salt reduction
AKFP now offers arrowroot starch, pea starch
Tate & Lyle to resume U.S. sucralose production
Non-dairy ingredients achieve pareve certifi cation
Ad Index
Food Business in the News

Food Business News - June 7, 2011