Food Business News - June 7, 2011 - (Page 79)

New Food Products Kraft launches Newtons Fruit Thins EAST HANOVER, N.J. — Kraft Foods Inc. has launched Newtons Fruit Thins. The thin cookies are made with fruit and contain 8 grams of whole grains per serving. “This is a new day for Newtons,” said Tara Rutan, brand manager for Newtons. “People who love Newtons will tell you real fruit is one of the reasons this cookie is so unique. We’re delighted to build upon that heritage with Newtons Fruit Thins.” Newtons Fruit Thins are available in several varieties, including cranberry citrus oat, blueberry brown sugar, fig and honey and chocolate raspberry. Kraft said the product launch is part of a broader effort to reinvent the Newtons brand. To support the launch of the line, Kraft plans to roll out a new brand logo across all Newtons products and packaging graphics that celebrate its fruit heritage. This marks the second product “reinvention” Kraft has undertaken with a cookie brand in the past month. Earlier, Kraft reintroduced the SnackWell’s brand of products with new items and a fresh focus on advertising to weight-conscious women. FBN The soft red winter wheat harvest was well under way across the Delta states and the Southeast and was proceeding well ahead of the average pace. Wheat heading in the key Central states was ahead of the five-year average in Missouri and Illinois but well behind average in the eastern Corn Belt. Farley’s & Sathers adds ‘Splashers’ ROUND LAKE, MINN. — The Farley’s & Sathers Candy Co. has introduced Hawaiian Punch Splashers Fruit Snacks, liquid-filled snacks featuring the flavors of Hawaiian Punch. Each fruit snack has 100% of the daily recommended amount of vitamin C and 90 calories per serving. The Splashers are available in three flavors: Fruit Juicy Red, Berry Blue Typhoon and Lemon Berry Squeeze. “We see a tremendous opportunity in fruit snacks with Hawaiian Punch Splashers Fruit Snacks in particular,” said Matthew Fenton, vice-president of marketing for Farley’s & Sathers. “We think the fruit snack category is going to continue to grow and expand over the next few years in highly differentiated segments led by power brands. As it grows, one of those segments will be characterized by big bold flavor that will be led by Hawaiian Punch Splashers Fruit Snacks.” FBN June 7, 2011 FOODBUSINESS NEWS ® 79

Table of Contents for the Digital Edition of Food Business News - June 7, 2011

Food Business News - June 7, 2011
House bill cuts food safety funding
Enhancing water’s value
Wet weather muddies corn outlook
Web Contents
Editorial - Quest for ‘whole truth’ on food prices in France
MyPlate steps up in simple fashion
Breaking down MyPlate by food groups
Lawmakers look to halt sale of Lazy Cakes
McCormick to enter joint venture in India
Cal Pacifi c acquires SunOpta frozen fruit assets
Cargill Kitchen Solutions expanding in Iowa
F.M.I. hires new v.p. of food safety programs
Sealed Air to acquire Diversey for $4.3 billion
AdvancePierre Foods buys Barber Foods
Cargill acquires German chocolate business
Calavo to buy Renaissance Food Group
U.S. Foodservice acquires Great Western Meats
Clear sailing for Hain
Seneca Foods earnings down sharply in 2011
April red meat production down 4% from year ago
Sbarro now exploring alternatives to bankruptcy plan
Sherman Miller promoted to c.o.o. at Cal-Maine Foods
Nestle Health Science to acquire pharmaceutical maker
Emerging markets propel Heinz’s fi scal 2011 earnings
U.S.D.A. lowers cooking temp for some meat cuts
Campbell Soup focusing on volume sales, brand building
Buyout fi rm to acquire California Pizza Kitchen
Sanderson Farms suffers second-quarter loss
Wet weather muddies corn outlook
House bill cuts food safety funding
House panel seeks reduction in W.I.C. funding in fiscal 2012
Seeking middle market opportunities
Clear and concise
Ingredient solutions help keep it simple
Identifying natural partners for stevia
$tevia $upplier$ $eek profi t$ through international growth
Brain health for baby boomers
Bottled water volume, market share grew in 2010
Study recommends children should avoid energy, sports drinks
V8 introduces energy beverages
Smucker, Starbucks raising coffee prices
Nestle launches Aguas Frescas bottled beverage
Jamba introduces coconut water-based beverages
Enhancing water’s value
Gluten-free grains momentum
Balance Bar adds Café line
Pasta Prima launches two ravioli lines
Land O’Frost debuts Wrap Kit
Franz introduces artisan bread
Kraft launches Newtons Fruit Thins
Farley’s & Sathers adds ‘Splashers’
Häagen-Dazs introduces 2011 flavors
Mars updates Kudos granola bar line
Lifting of Russian export ban pressures world wheat market
Ingredient Markets
Packaging formats focus on convenience
Technology enables ultrasonic sealing
Ingredient’s small size aids in salt reduction
AKFP now offers arrowroot starch, pea starch
Tate & Lyle to resume U.S. sucralose production
Non-dairy ingredients achieve pareve certifi cation
Ad Index
Food Business in the News

Food Business News - June 7, 2011