Food Business News - July 5, 2011 - 9

Editorial

EDITORIAL STAFF Editor-in-chief Morton I. Sosland Executive editor, markets Neil N. Sosland Editor L. Joshua Sosland Executive editor Keith Nunes Senior editor, markets Jay S. Sjerven Managing editor Eric J. Schroeder Associate editor Jeff Gelski Assistant editor Ron Sterk Internet editors Allison Gibeson Erica Shaffer Graphic designer, market graphics, data Christina Sullivan knunes@sosland.com

Consumer food safety education advertising campaign long overdue
KEITH NUNES

PUBLISHING STAFF Chairman Charles S. Sosland Vice-chairman L. Joshua Sosland President and publisher Mark Sabo Associate publisher David DePaul G. Michael Gude Bruce Webster Vice-president, chief financial officer Melanie Hepperly Audience development director Don Keating Advertising manager Nora Wages Director of design services Sadowna Conarroe Circulation manager Judith Arnone Digital systems analyst Marj Potts Manager of advertising design Becky White Director of e-Business Jon Hall Director of on-line advertising and promotions Carrie Fluegge Promotions manager Jennifer Morris WE’RE EAGER TO RECEIVE YOUR FEEDBACK: E-mail editor@sosland.com or write to us at Food Business News, 4800 Main Street, Suite 100, Kansas City, Mo, 64112

he introduction of the Food Safe Fami- the Partnership has made progress through lies advertising campaign, a joint ven- its Fight BAC marketing campaign, it has ture between the Centers for Disease always been hindered by a lack of resources Control and Prevention, the Food and Drug to promote its message, which is in line with Administration, the U.S. Department of Agri- the points being promoted by the Food Safe culture and the New York-based Ad Council, Families campaign. It is hoped a combination is a welcome start to efforts to educate con- of the two initiatives may build consumer sumers about steps they may take to prevent education efforts. food-borne illness. Food safety consumer eduIn late June, the Centers for Disease Control cation has been sorely lacking, and this high and Prevention issued a report profiling how profile undertaking is needed to ensure the the incidences of food-borne illness caused by billions of dollars food and beverage manu- different pathogens have changed during the facturers have spent on food safety interven- past 15 years. On the positive side, illnesses tions and good manufacturing practices do not caused by pathogens such as E. coli O157 become undone by consumer ignorance. Food safety consumer education has been sorely lacking, Created by the advertising and this high profile undertaking is needed to ensure the agency JWT New York, the new Food Safe Families billions of dollars food and beverage manufacturers have campaign aims to raise spent on food safety interventions and good manufacturing awareness about the risks of food-borne illness and practices do not become undone by consumer ignorance. to educate consumers, especially parents, to take specific actions to reduce their families’ have declined by 50%, and illnesses caused by personal risks. Through humorous depictions other pathogens, including Campylobacter, of the four key safe food handling behaviors, Listeria, vibrio and yersina declined by 23%. On the negative side, the incidence of the advertisements urge parents to keep their families safer from food poisoning and salmonella infections increased by 10% during emphasize clear steps family members may the past 15 years. From a consumer education standpoint, this information is notable, take to reduce their risks. The advertisements focus on four key safe because proper food preparation plays a food handling behaviors, including cleaning significant role in preventing illnesses caused kitchen surfaces, utensils and hands with soap by salmonella infections. Advances in testing, detection and medical and water during food preparation; separating raw meats from other foods by using different diagnosis technologies have allowed public cutting boards; cooking foods to the right health officials to expand understanding of temperature to ensure safety; and chilling raw food-borne illnesses, their causes and their prevalence. As these technologic advances and prepared foods in a prompt manner. The campaign includes English- and continue, it will put even more pressure on Spanish-language television, radio, print, and manufacturers to lessen the incidence of Internet advertising, as well as a social media contamination. The food and beverage industry has program. The social media applications include a redesigned FoodSafety.gov Facebook page developed various food safety protocols, and outreach via the FoodSafety.gov Twitter including using hurdle-oriented systems, to application. All of the advertising campaign reduce the incidence of contamination. These elements direct viewers to visit FoodSafety.gov, protocols include a series of interventions to the recently updated web site, where they may be applied during processing and designed to lessen the possibility of end product learn more about proper food safety practices. Past food safety consumer education contamination. The final hurdle in this process efforts have been limited in scope and for is consumer education, and it is important the most part unsuccessful. The most notable for any effort designed to better inform effort is the Partnership for Food Safety consumers to have the resources behind it to Education, which was formed in 1997. While assure its effectiveness. FBN

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July 5, 2011

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http://www.FoodSafety.gov http://www.FoodSafety.gov http://www.FoodSafety.gov

Food Business News - July 5, 2011

Table of Contents for the Digital Edition of Food Business News - July 5, 2011

Food Business News - July 5, 2011
Campbell Soup initiates
Weather, input costs push
Casting harsh light
Editorial - Consumer food safety education
Mars sets plans for $250 million,
Smithfi eld subsidiary faces
New Leaf Brands open
McDonald’s May
Restaurant Performance Index declines in May
Denise Morrison elected c.e.o. by board
Crossing cultures with
Nestle ahead in product evaluation,
Strong pork results propel Smithfi eld Foods
McCormick & Co. to acquire
Commission clears General Mills purchase of Yoplait
Unilever restructures leadership, divisions
Strong Q4 contributes to yearly profit at General Mills
Heart health concerns hinder egg market growth
Functional foods market
TreeHouse lowers 2011 guidance as
Study latest blow for ‘taters’
Strong quarter boosts full-year profi t at ConAgra
Digital technologies offer opportunities for growth
Washington - F.D.A.’s global food safety strategy
Health and Wellness - Supporting the immune system
Ingredient Innovations - Enhance umami to hit label trends
2011 I.F.T. photo highlights
New Product Trends - Marketing sensible eating
New Food Products
Supplier Innovations and News - Sweetener combines stevia, luo han guo fruit
Supplier Innovations and News - Systems simplify labels for ice cream, cake
Supplier Innovations and News - Soy maintains healthy image in survey
Supplier Innovations and News - Chocolate pieces come in cost-saving micro-size
Supplier Innovations and News - Blend prevents spoilage in deli salads
Supplier Innovations and News - Stepan buys product lines from Lipid Nutrition
Supplier Innovations and News - Smoked sea salt enhances flavor
INGREDIENT MARKET TRENDS - Budget concerns evident at food aid conference
Ingredient Markets
Classifieds
Marketplace
Ad Index
Food Business in the News
Food Business News - July 5, 2011 - Casting harsh light
Food Business News - July 5, 2011 - 2
Food Business News - July 5, 2011 - 3
Food Business News - July 5, 2011 - 4
Food Business News - July 5, 2011 - 5
Food Business News - July 5, 2011 - 6
Food Business News - July 5, 2011 - 7
Food Business News - July 5, 2011 - 8
Food Business News - July 5, 2011 - Editorial - Consumer food safety education
Food Business News - July 5, 2011 - McDonald’s May
Food Business News - July 5, 2011 - Restaurant Performance Index declines in May
Food Business News - July 5, 2011 - 12
Food Business News - July 5, 2011 - Crossing cultures with
Food Business News - July 5, 2011 - Nestle ahead in product evaluation,
Food Business News - July 5, 2011 - Strong pork results propel Smithfi eld Foods
Food Business News - July 5, 2011 - Commission clears General Mills purchase of Yoplait
Food Business News - July 5, 2011 - 17
Food Business News - July 5, 2011 - Unilever restructures leadership, divisions
Food Business News - July 5, 2011 - 19
Food Business News - July 5, 2011 - Strong Q4 contributes to yearly profit at General Mills
Food Business News - July 5, 2011 - Bay1
Food Business News - July 5, 2011 - Bay2
Food Business News - July 5, 2011 - 21
Food Business News - July 5, 2011 - 22
Food Business News - July 5, 2011 - Functional foods market
Food Business News - July 5, 2011 - 24
Food Business News - July 5, 2011 - TreeHouse lowers 2011 guidance as
Food Business News - July 5, 2011 - 26
Food Business News - July 5, 2011 - 27
Food Business News - July 5, 2011 - Study latest blow for ‘taters’
Food Business News - July 5, 2011 - 29
Food Business News - July 5, 2011 - Strong quarter boosts full-year profi t at ConAgra
Food Business News - July 5, 2011 - 31
Food Business News - July 5, 2011 - 32
Food Business News - July 5, 2011 - Digital technologies offer opportunities for growth
Food Business News - July 5, 2011 - 34
Food Business News - July 5, 2011 - 35
Food Business News - July 5, 2011 - Washington - F.D.A.’s global food safety strategy
Food Business News - July 5, 2011 - 37
Food Business News - July 5, 2011 - 38
Food Business News - July 5, 2011 - Health and Wellness - Supporting the immune system
Food Business News - July 5, 2011 - Ingredient Innovations - Enhance umami to hit label trends
Food Business News - July 5, 2011 - 41
Food Business News - July 5, 2011 - 42
Food Business News - July 5, 2011 - 43
Food Business News - July 5, 2011 - 2011 I.F.T. photo highlights
Food Business News - July 5, 2011 - 45
Food Business News - July 5, 2011 - 46
Food Business News - July 5, 2011 - New Product Trends - Marketing sensible eating
Food Business News - July 5, 2011 - New Food Products
Food Business News - July 5, 2011 - 49
Food Business News - July 5, 2011 - 50
Food Business News - July 5, 2011 - Supplier Innovations and News - Soy maintains healthy image in survey
Food Business News - July 5, 2011 - Supplier Innovations and News - Smoked sea salt enhances flavor
Food Business News - July 5, 2011 - INGREDIENT MARKET TRENDS - Budget concerns evident at food aid conference
Food Business News - July 5, 2011 - Ingredient Markets
Food Business News - July 5, 2011 - 55
Food Business News - July 5, 2011 - 56
Food Business News - July 5, 2011 - 57
Food Business News - July 5, 2011 - 58
Food Business News - July 5, 2011 - 59
Food Business News - July 5, 2011 - 60
Food Business News - July 5, 2011 - 61
Food Business News - July 5, 2011 - 62
Food Business News - July 5, 2011 - 63
Food Business News - July 5, 2011 - 64
Food Business News - July 5, 2011 - Classifieds
Food Business News - July 5, 2011 - 66
Food Business News - July 5, 2011 - Marketplace
Food Business News - July 5, 2011 - 68
Food Business News - July 5, 2011 - Ad Index
Food Business News - July 5, 2011 - Food Business in the News
Food Business News - July 5, 2011 - 71
Food Business News - July 5, 2011 - 72
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