Food Business News - August 30, 2011 - (Page 13)

Consumers dissatisfied with frozen meal portions package and what an individual is consuming,” said Darren Seifer, an analyst with NPD. “As it is now, for one-quarter to one-third of frozen-meal consumers, the labeled packaged serving size is more of a guideline to the frozen meal user than an actual serving size.” The report found males, younger users and even non-users are not satisfied with the current portion size in frozen meals and want larger portions. Single-serve frozen meals account for two out of three frozen meals eaten and are popular as a work lunch for young females and for seniors who eat them at home. “Consumers continue to seek out quick and convenient meal options, and frozen meals are the answer,” Mr. Seifer said. “It’s important for manufacturers and retailers to understand that various generational and demographic groups perceive frozen meals differently and then respond to these variant needs with the right products, flavors and marketing message.” FBN CHICAGO — Consumers are not eating frozen foods according to the portion size listed on food labels, a new report from The NPD Group found. The report, “Frozen meals stay hot! Where are your opportunities?,” found one in three family or party-size frozen meals that are labeled to have four or more servings are eaten by only one or two consumers. In addition, more than one-fourth of frozen-meal consumers who eat from a package labeled for two or three servings consume the frozen meal on their own. “There is a disconnect between the stated serving size on a frozen meal Frutalose® SF75 “SUGARS OUT....FIBER IN”™ August 30, 2011 FOODBUSINESS NEWS ® 13

Table of Contents for the Digital Edition of Food Business News - August 30, 2011

Food Business News - August 30, 2011
Web Contents
Editorial - Food itself plays major role in demand for food
Private equity group acquires Minnesota-based candy company
F.D.A. seeks more comments on phytosterols
MegaMex acquires Fresherized Foods
Nestle updates nutrition labeling system
OpenGate Capital to acquire Dean Foods facility
Walgreens launches Nice! store brand
Hormel Foods earnings up 15% in quarter
With charges, Heinz income down 6% in quarter
Consumers dissatisfi ed with frozen meal portions
Kraft cutting coffee prices 6%
California Pizza hires G.J. Hart as president, c.e.o.
Accountability at the heart of new food safety law
General Mills, Batter Blaster win G.M.A. innovation awards
Rowland acquisition boosts Smucker earnings
Coca-Cola, partners to invest $4 billion in China
July milk production up 0.8%
Washington - ' Fit for Life' bill targets childhood obesity
Soaring egg prices, egg products still rising
Health and Wellness - From digestive health to weight management
Ingredient Innovations - Tropical assistance
New Product Trends - Natural, low-calorie refreshment
New Food Products
INGREDIENT MARKET TRENDS - Statistics Canada forecasts record canola crop
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News
Feature - Hormel Foods earnings up 15% in quarter
Feature - Natural, low-calorie refreshment
Feature - Soaring egg prices peaking, egg products still rising

Food Business News - August 30, 2011