Food Business News - September 11, 2012 - 17

Investing in biggest brands top priority at Heinz
New packaging boosts ketchup, infant nutrition businesses
BOSTON — In May, executives with H.J. Heinz Co. announced plans to invest an incremental $120 million to drive growth, including an increase in marketing of approximately $70 million to build brands and invest in ideas and innovation. Updating that initiative in a Sept. 5 presentation at the Barclays Back to School Conference in Boston, Heinz said its priorities are squarely on investing in big brands in core categories, driving consumer value and fully supporting the best ideas, and collaborating across the globe to quickly adapt innovations and commercial successes. The “crown jewel” category, representing nearly half of Heinz’ sales, is ketchup and sauces, said Art Winkleblack, executive vice-president and chief financial officer. “This growing $110 billion category is propelled by increasing interest in varied flavors, greater uses in ingredients, global growth in the food service channel and the exploding middle class in emerging markets,” Mr. Winkleblack said. He said Heinz constantly is innovating on ketchup, bringing out new flavor profiles and new packaging formats. Specifically, flexible packaging, which Mr. Winkleblack referred to as “the future” based on its convenience and affordability, has emerged as one of Heinz’ key global priorities. “You can see that we have effectively used this package across our emerging markets, and we brought it to the U.S. late last fiscal year to provide consumers with a smaller, lower price point package that is doing well in alternate and value channels and with smaller households,” he said. “We are also expanding ketchup sales in developed markets, with ketchup variants for grown-up tastes, including ketchup with balsamic vinegar, and its newest sibling, Indian spices and real jalapeno. These flavors make ketchup relevant for more host foods in Europe.” In fiscal 2011 Heinz acquired Caro, a producer of sauces and vegetable products in Brazil. Prior to the purchase Heinz exported only a small amount of tabletop ketchup into Brazil, primarily for use at high-end restaurants. Now the company’s investment plans call for a more significant presence in Brazil, Mr. Winkleblack said. “We’ve now launched Heinz branded in the first quarter of fiscal 2013. The latest innovations on Ore-Ida included new eating occasions and new channels. “We launched Grillers last spring, which incorporates frozen potatoes into the outdoor grilling experience,” he said. “We broadened our sweet potato fries line-up to three s.k.u.s (stock-keeping units). We’re driving the 1-lb bag of Ore-Ida fries into dollar stores. We are expanding

Ketchup, emerging markets drive Heinz first-quarter earnings
PITTSBURGH — Strength in emerging markets, higher volume and pricing, improved productivity and a favorable tax rate all contributed to a 14% increase in income at the H.J. Heinz Co. during the first quarter. For the period ended July 29, the company had income of $258,027,000, equal to 81c per share on the common stock, which compared with $226,114,000, or 70c per share, in the same period a year ago. Sales for the quarter were $2,791,224,000, down 1% from $2,832,598,000 during the same quarter of the previous year. “Heinz delivered strong results and our 29th consecutive quarter of organic sales growth despite the difficult economic environment, higher commodity costs and headwinds from foreign currency,” said William R. Johnson, chairman, president and chief executive officer. “Heinz is off to a good start in fiscal 2013, led by our trio of growth engines — emerging markets, global ketchup and our top 15 brands.” FBN

tomato paste and are distributing imported Heinz ketchup through the Caro sales and distribution network,” he said. “And we are excited about our plans to produce Heinz ketchup in our Caro manufacturing facility later this year, which will provide a significant cost improvement in that market.” In the company’s second-largest category, meals and snacks, Mr. Winkleblack acknowledged that Ore-Ida “had a tough year in fiscal 2012” as the brand led on pricing and retail price gaps became too large. But Heinz has worked successfully to rebalance the price value equation, he said, and market share improved and the brand returned to growth

distribution of Easy Fries in an inexpensive and convenient singleserve package, and we are educating the consumer on the relative healthiness of Ore-Ida fries.” Heinz’ infant nutrition business accounts for 11% of global sales. Mr. Winkleblack said the category is becoming an even more important part of its emerging market portfolio, and noted the pouch is becoming a favorite package in baby food. “It is preferred over glass jars and cans due to its affordability, convenience and safety,” he said. “In FY ’13 we are investing in pouch capacity to keep up with the strong demand for this packaging alternative.” FBN

September 11, 2012

FOODBUSINESS NEWS

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Food Business News - September 11, 2012

Table of Contents for the Digital Edition of Food Business News - September 11, 2012

Food Business News - September 11, 2012
Hillshire’s plan: ‘Fix, drive, expand’
Inside PepsiCo’s snack segmentation strategy
Milk price outlook uncertain
Table of Contents
Web Contents
Editorial - How high will gluten-free fly?
Flowers makes case for growth
TreeHouse pledges commitment to single-serve coffee
Smucker sees record new products in 2013
Snyder’s-Lance to purchase Pretzel Crisps maker
Research review finds no evidence organic food is healthier
Sanderson Farms returns to profitability in quarter
European olive oil sales may slide in U.S.
Consumers want more ethnic flavors at restaurants
Kraft to close cheese plant in Arkansas
Investing in biggest brands top priority at Heinz
Sodium reduction labeling efforts slow
Campbell full-year profit eases 4% during ‘strategic transition
Restaurant operators’ optimism declines
Burger King debuts menu items for fall
Washington - The F.D.A. wants more information
Health and Wellness - Research reveals potential starch benefits
Clean label starches introduced
Ingredient Innovations - Benefits in blending whole grains
Ingredient Innovation - Botanicals boost functional benefits
New Food Products
Ingredient Market Trends
Ingredient Markets
Supplier Innovations and News
Classifieds
Marketplace
Ad Index
Food Business in the News
Food Business News - September 11, 2012 - Milk price outlook uncertain
Food Business News - September 11, 2012 - 2
Food Business News - September 11, 2012 - 3
Food Business News - September 11, 2012 - Table of Contents
Food Business News - September 11, 2012 - 5
Food Business News - September 11, 2012 - Web Contents
Food Business News - September 11, 2012 - 7
Food Business News - September 11, 2012 - 8
Food Business News - September 11, 2012 - Editorial - How high will gluten-free fly?
Food Business News - September 11, 2012 - TreeHouse pledges commitment to single-serve coffee
Food Business News - September 11, 2012 - Snyder’s-Lance to purchase Pretzel Crisps maker
Food Business News - September 11, 2012 - Research review finds no evidence organic food is healthier
Food Business News - September 11, 2012 - Sanderson Farms returns to profitability in quarter
Food Business News - September 11, 2012 - European olive oil sales may slide in U.S.
Food Business News - September 11, 2012 - Consumers want more ethnic flavors at restaurants
Food Business News - September 11, 2012 - Kraft to close cheese plant in Arkansas
Food Business News - September 11, 2012 - Investing in biggest brands top priority at Heinz
Food Business News - September 11, 2012 - Sodium reduction labeling efforts slow
Food Business News - September 11, 2012 - 19
Food Business News - September 11, 2012 - Campbell full-year profit eases 4% during ‘strategic transition
Food Business News - September 11, 2012 - 21
Food Business News - September 11, 2012 - Restaurant operators’ optimism declines
Food Business News - September 11, 2012 - Burger King debuts menu items for fall
Food Business News - September 11, 2012 - 24
Food Business News - September 11, 2012 - 25
Food Business News - September 11, 2012 - Washington - The F.D.A. wants more information
Food Business News - September 11, 2012 - 27
Food Business News - September 11, 2012 - 28
Food Business News - September 11, 2012 - 29
Food Business News - September 11, 2012 - Clean label starches introduced
Food Business News - September 11, 2012 - 31
Food Business News - September 11, 2012 - 32
Food Business News - September 11, 2012 - 33
Food Business News - September 11, 2012 - 34
Food Business News - September 11, 2012 - Ingredient Innovations - Benefits in blending whole grains
Food Business News - September 11, 2012 - 36
Food Business News - September 11, 2012 - 37
Food Business News - September 11, 2012 - 38
Food Business News - September 11, 2012 - 39
Food Business News - September 11, 2012 - 40
Food Business News - September 11, 2012 - Ingredient Innovation - Botanicals boost functional benefits
Food Business News - September 11, 2012 - 42
Food Business News - September 11, 2012 - New Food Products
Food Business News - September 11, 2012 - 44
Food Business News - September 11, 2012 - 45
Food Business News - September 11, 2012 - 46
Food Business News - September 11, 2012 - Ingredient Market Trends
Food Business News - September 11, 2012 - Ingredient Markets
Food Business News - September 11, 2012 - 49
Food Business News - September 11, 2012 - 50
Food Business News - September 11, 2012 - 51
Food Business News - September 11, 2012 - 52
Food Business News - September 11, 2012 - 53
Food Business News - September 11, 2012 - 54
Food Business News - September 11, 2012 - 55
Food Business News - September 11, 2012 - 56
Food Business News - September 11, 2012 - 57
Food Business News - September 11, 2012 - 58
Food Business News - September 11, 2012 - Supplier Innovations and News
Food Business News - September 11, 2012 - 60
Food Business News - September 11, 2012 - Classifieds
Food Business News - September 11, 2012 - 62
Food Business News - September 11, 2012 - Marketplace
Food Business News - September 11, 2012 - 64
Food Business News - September 11, 2012 - Ad Index
Food Business News - September 11, 2012 - Food Business in the News
Food Business News - September 11, 2012 - 67
Food Business News - September 11, 2012 - 68
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