Food Business News - October 9, 2012 - (Page 26)

Kroger introducing ‘Simple’ brands marketed under the brands will be free from 101 ingredients some of the retailers customers have said they do not want in their food, and Simple Truth Organic products are certified under the National Organic Program. “While organic products are available in most conventional grocery stores, our customers told us that labels can be confusing, and there’s a general belief in the marketplace that organic means more expensive,” said Mary Ellen Adcock, vice-president of natural foods for Kroger. “At Kroger we understand these challenges, so we’re offering our shoppers the Simple Truth Organic brand, an easy, more clearly labeled and affordable way to buy organic products.” Kroger said All Simple Truth and Simple Truth Organic products are clearly marked with the brand’s green circular logo and contain straightforward ingredient statements. Simple Truth Organic items display the U.S. Department of Agriculture organic seal on the front of packaging, while Simple Truth products have visible identifiers that indicate their category. “Most shoppers don’t have time to browse grocery stores for quality food, and no one wants to spend more money than necessary,” said Carolyn Brown, MS, RD, Simple Truth spokesperson and nutritionist at Foodtrainers, a private practice in New York. “Simple Truth and Simple Truth Organic flips shoppers’ expectations by delivering value-priced products that can be found in almost every aisle at their neighborhood Kroger store.” FBN CINCINNATI — The Kroger Co. is introducing two private label brands: Simple Truth and Simple Truth Organic. Products Ingredients included on Kroger’s list of 101 that will not be featured in Simple Truth products are:  Acesulfame-K (acesulfame potassium)  Acetylated ester of mono- and diglycerides  Ammonium Chloride  Antibiotics  cial colors Artifi  cial flavors Artifi  Aspartame  Astaxanthin  Azodicarbonamide  Autolyzed Yeast Extract  Bentonite (acceptable in supplements)  Benzoates in food  Benzoyl alcohol  Benzoyl peroxide  B.H.A. (butylated hydroxyanisole)  (butylated hydroxytoluene) B.H.T.  tes Bisulfi  Bleached flour  Bromated flour  Brominated vegetable oil (B.V.O.)  Calcium bromate  Calcium disodium E.D.T.A.  Calcium peroxide  Calcium propionate  Calcium stearoyl-2-lactylate  Calcium sorbate  Caprocaprylobehenin  Carmine (see cochineal)  ed colors Certifi (may be the same as artificial colors)  Cochineal (carmine)  Cyclamates  Cystine (I-cysteine) as an additive for bread products  D.A.T.E.M. (Diacetyl tartaric and fatty acid esters of mono and diglycerides) Diglycerides (Okay in supplements)   Dimethylpolysiloxane  Dioctyl sodium sulfosuccinate (D.S.S.)  Disodium calcium E.D.T.A.  Disodium dihydrogen E.D.T.A.  Disodium guanylate (G.M.P.)  Disodium succinate  Dimethylamylamine (D.M.A.A.)  EDTA-ethylenedia mine-tetra acetic acid-chelating preservative  Erythorbic acid  gums Ester  Ethanol, ethyl alcohol  vanillin Ethyl  Ethylene oxide  Ethyoxyquin  colors FD&C (food, dye and color)  Glycerol ester of wood rosin  Hexa-, hepta- and octa-esters of sucrose  High-fructose corn syrup  Hydrogenated/partially hydrogenated fats and oils  Hydroxpropyl guar gum  Methylene chloride  Methyl silicon  ed food starch Modifi (acceptable if not chemically modified)  Monoglycerides  Monosodium glutamate (MSG)  Neotame  Nitrates/nitrites  Oxystearin  Parabens  Partially hydrogenated oil  Polydextrose  Potassium benzoate  Potassium bisulfate Potassium bromate   Potassium hydroxide Potassium metabisulfite   Potassium nitrate or nitrite  Potassium sorbate (acceptable in supplements only)  Propionates (calcium and sodium)  Propyl gallate  Propylene oxide  Propylparaben  Saccharin  Simplesse (brand name)  Sodium aluminum phosphate  Sodium aluminum sulfate  Sodium benzoate  Sodium bisulfate  Sodium diacetate  Sodium ferrocycanide  Sodium glutamate  Sodium metabisulfite  Sodium nitrate/nitrite  Sodium propionate  Sodium sterol lactylate  Sodium steroyl-2-lactylate  Sodium sulfite  Solvent extracted oils, as stand-alone, single-ingredient oils (except grape seed oil)  Sorbic acid  Sucralose  Sucroglycerides  Sucrose polyester (Olestra, Olean)  tes (Sulfur dioxide) Sulfi  Tartrazine  T.B.H.Q. (tertiary butylhydroquinone)  Tetrasodium E.D.T.A.  Titanium Dioxide  fatty acids Trans  Vanillin 26 FOODBUSINESS NEWS ® October 9, 2012

Table of Contents for the Digital Edition of Food Business News - October 9, 2012

Food Business News - October 9, 2012
Unilever may put Skippy brand up for sale
Fruit prices on the rise
Bio-engineering on the ballot in California
Table of Contents
Web Contents
Editorial - Instant noodles as single food product success
Snyder’s-Lance expands distribution in southwest U.S.
American Sugar buys majority of Belize Sugar Industries
F.A.O. Food Price Index rises in September
Sunland peanut butter recall expands
RAND study shows rapid rise of morbid obesity
Dean puts Morningstar Foods on the trading block
Chiquita Brands names Edward Lonergan as c.e.o.
Smart Balance unveils new name, new structure
Clarkson Grain acquires US Soy
Alpina opens yogurt facility in New York
Chris Solly to c.e.o. of Ehrmann USA
ConAgra to expand frozen meals production
Campbell Soup closing two facilities
Jack Link’s acquiring Nebraska facility
New Kraft seeks to unlock ‘true potential'
Mondelez establishes global ambitions
August Restaurant Performance Index rises
Hershey to source 100% certified cocoa by 2020
Kroger introducing ‘Simple’ brands
Environmental claims to face greater scrutiny
Health and Wellness - Sodium reduction remains a priority
Ingredient Innovations - GRAS for probiotics seen as step toward market acceptance
Studies focus on probiotic benefits
New Food Products
Ingredient Market Trends
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - October 9, 2012