Food Business News - October 23, 2012 - (Page 14)

Cereal Partners Worldwide to reduce sugar, sodium convenient and nutritious way to start the day,” said Jeff Harmening, president and chief executive officer of Cereal Partners Worldwide. “Nestle breakfast cereals provide whole grain and are typically lower in fat, salt or sugar than many other breakfast options. They are also lower in calories, containing less than 200 per serving with milk.” Cereal Partners Worldwide was formed in 1990 to produce and sell breakfast cereals outside North America. Today, C.P.W. is the world’s No. 2 breakfast cereal company outside North America, with Europe being its largest market. The joint venture sells products in more than 140 countries and employs more than 4,000 people. FBN VEVEY, SWITZERLAND — Nestle S.A., through its Cereal Partners Worldwide joint venture with General Mills, Inc., has pledged to reduce the sugar content of 20 Nestle breakfast cereal brands to 9 grams or less per serving by the end of 2015. The effort would cut sugar content by up to 30% across several brands marketed to children, including Nesquik, Chocapic, Honey Cheerios, and Milo. Nestle said the reductions in sugar will be made alongside other nutritional improvements. Specifically, whole grain will be the main ingredient in all the new recipes. Also, the amount of calcium per serving will increase to at least 15% of the recommended daily allowance (R.D.A.). In the European Union, 15% of the R.D.A. for calcium is 120 mg. The sodium content also will be reduced to 135 mg or less per serving. “Breakfast cereal is an affordable, Frozen food sales projected to remain sluggish competing against fresh foods directly, even citing research studies showing frozen produce is as nutritious or even more nutritious than fresh produce. Pinnacle Foods, for example, has placed “fresh” in the Birds Eye product line, and when Healthy Choice launched its Steaming Entrees it promoted them with the tag line of, “Healthy Choice has nothing to hide with its new line of fresh-tasting frozen entrees.” Frozen dinners and entrees are the largest part of the frozen food category, and sales reached $6.1 billion in massmarket channels for the year ended June 10, down 2.4% from the previous year. Frozen and refrigerated poultry had sales of $4 billion, up 0.5% from the previous year, and frozen pizza had sales of $3.1 billion, down 2% from the previous year. Overall, 57% of shoppers said a preference for fresh foods was the primary reason they had not recently purchased frozen foods, with the next top reason being a preference for home-cooked meals. Less than one in five shoppers said they had not bought frozen foods because they did not like the taste, do not have enough freezer space, or are not confident in the nutrition or quality of the frozen food. FBN ROCKVILLE, MD. — The overall market for frozen food products has been flat to declining in recent years with nearly all dollar sales increases attributable to inflation or new products and not increased consumer demand, according to a report from Packaged Facts. The market research firm predicted retail sales of frozen foods at all retail channels will remain sluggish, growing at 2% annually over the next five years and reaching $48.6 billion in 2017. Breakfast foods are projected to lead the growth while center-of-the-plate items will have a hard time growing. The t’ di l d ice report’s findings exclude i cream, frozen novelties, frozen yogurt and frozen beverages. Packaged Facts said the nation’s slow economic recovery, changing consumer eating patterns, shopping patterns and demographics, lack of excitement in frozen food categories and merchandising, retailers’ increased focus on fresh foods and competition from fresh foods, shelfstable foods and food service are all to blame for the lack of growth. Emphasizing freshness is a way manufacturers may create more interest, according to Packaged Facts. For example, some frozen food companies are 14 FOODBUSINESS NEWS ® October 23, 2012

Table of Contents for the Digital Edition of Food Business News - October 23, 2012

Food Business News - October 23, 2012
Private label penetration forecast to grow in U.S.
Softer demand slows rate of Nestle sales growth
Drought’s impact becomes clearer
Table of Contents
Web Contents
Editorial - Food issues dampened before election
Culver acquisition boosts B&G third-quarter income
Foreign exchange rate cuts into McDonald’s earnings
Structural changes cut into PepsiCo sales in third quarter
Legislation proposed to track antibiotic use on farms
Dean Foods posts preliminary WhiteWave-Alpro results
California poultry processor files for Chapter 11 protection
Peapod testing virtual grocery stores in the Northeast
Shell egg prices push Cal-Maine income up sharply
ConAgra to close pork processing plant
Cereal Partners Worldwide to reduce sugar, sodium
Frozen food sales projected to remain sluggish
New food safety effort targets consumers
ConAgra Foods looks to heighten focus on nutrition addition
Cholesterol profile of U.S. adults improving
Food and beverage C.P.I. increases in September
Strong China results boost Yum! earnings
Global Greek yogurt introductions accelerate
Sunland recall reverberates throughout the industry
JBS USA has option to acquire XL Foods
Washington - F.D.A. issues guidance for food facility registration
Sports Nutrition - Broadening the appeal for sports nutrition products
Ingredient Innovations - Ushering in the next generation
Convenience Store Trends - On-the-go gourmet
Beverage Business News - Looking for a Pepsi rebound
Old Orchard debuts frozen sweet tea line
Red Bull to add fruit-flavored energy drinks
Lawsuit takes aim at New York’s 16-oz beverage rule
Coca-Cola profit climbs on volume growth
Beverage industry embraces calorie counts on vending machines
Journal report links sugary beverages to obesity
Tingyi partnership poised for flight
Beverage still tops at Pepsi...barely
Beverage Trends - An (energy) shot in the arm
New Food Products
Ingredient Market Trends - CME Group to acquire the K.C.B.T
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - October 23, 2012