Food Business News - October 23, 2012 - (Page 37)

Sports Nutrition Broadening the appeal for sports nutrition products The market is expanding as companies enter new categories and expand distribution he on-the-go lifestyle of consumers is leading them to desire sports nutrition products to give them an energy boost. In addition, the line between sports nutrition and energy products is becoming increasingly blurry. “There is still the market for the hard-core athlete and there are niche products, but I think everything is starting to become much more mainstream,” said Andrew Ohmes, assistant product manager at Cargill, Minneapolis. “People are taking an energy gel pack or grabbing a bar for breakfast or a snack — I think that is going to become much more mainstream.” Mr. Ohmes emphasized the need for products that fit into people’s busy lifestyles and help them get through the day. He also said consumers are looking for multiple benefits from a single on-the-go package, with natural and reduced sugar items being desired. Variety is important, said Jeff Banes, applied technology manager with Grande Custom Ingredients Group, Lomira, Wis. He said consumers are T looking for different avenues and delivery sources for their nutrition. Portion size is a driving factor as consumers increasingly desire products in a smaller product format. In addition, Mr. Banes sees the market appealing to not only athletes but also anyone looking to supplement their diet with additional protein. Shaking up a niche Shake-mix beverage products play a key role in the sports nutrition category, particularly when it comes to protein delivery. “While there is a lot of variety from a flavor perspective, there is not a whole lot of variety from a texture perspective — they all get mixed into a shake-like consistency,” Mr. Banes said. In response, Grande is working to achieve more variety in texture for the shake-mix beverages. Grande Ultra Whey Protein Isolate is designed for protein fortification, especially in sports and replacement beverages, and helps achieve clarity in the product. It may be used in a variety of applications without clouding the beverage and doesn’t require flavor masking. Mr. Banes said the product helps make a water-type protein delivery system in a lowPH condition, which offers a different vehicle of getting a protein source as opposed to the thicker shake-like products so common on the market. Stability is especially important in sports nutrition beverages, but it may be difficult to achieve. “Proteins combined with incorrect pH and heat treatments are a notorious problem,” Mr. Banes said. Having a balanced blend of proteins, carbohydrates and fats is essential in any sports nutrition product, although the ratio of the proper blend of those nutrients is often debated. In the future, Mr. Banes sees more opportunity for wheybased bars and protein waters. Mr. Ohmes of Cargill said reducing sugar in sports nutrition products is important, because the market is getting away from simple sugars that may cause blood sugar spikes and subsequent crashes in energy. Pam Stauffer, global marketing programs manager with Cargill, said consumers are getting more comfortable talking about glycemic index and understand more about the concept. To meet the need for a source of energy that digests slowly, Cargill has developed Xtend sucromalt, which is derived from sucrose and maltose. The ingredient helps reduce sugar in applications and leads to a steady source of fuel October 23, 2012 FOODBUSINESS NEWS ® 37

Table of Contents for the Digital Edition of Food Business News - October 23, 2012

Food Business News - October 23, 2012
Private label penetration forecast to grow in U.S.
Softer demand slows rate of Nestle sales growth
Drought’s impact becomes clearer
Table of Contents
Web Contents
Editorial - Food issues dampened before election
Culver acquisition boosts B&G third-quarter income
Foreign exchange rate cuts into McDonald’s earnings
Structural changes cut into PepsiCo sales in third quarter
Legislation proposed to track antibiotic use on farms
Dean Foods posts preliminary WhiteWave-Alpro results
California poultry processor files for Chapter 11 protection
Peapod testing virtual grocery stores in the Northeast
Shell egg prices push Cal-Maine income up sharply
ConAgra to close pork processing plant
Cereal Partners Worldwide to reduce sugar, sodium
Frozen food sales projected to remain sluggish
New food safety effort targets consumers
ConAgra Foods looks to heighten focus on nutrition addition
Cholesterol profile of U.S. adults improving
Food and beverage C.P.I. increases in September
Strong China results boost Yum! earnings
Global Greek yogurt introductions accelerate
Sunland recall reverberates throughout the industry
JBS USA has option to acquire XL Foods
Washington - F.D.A. issues guidance for food facility registration
Sports Nutrition - Broadening the appeal for sports nutrition products
Ingredient Innovations - Ushering in the next generation
Convenience Store Trends - On-the-go gourmet
Beverage Business News - Looking for a Pepsi rebound
Old Orchard debuts frozen sweet tea line
Red Bull to add fruit-flavored energy drinks
Lawsuit takes aim at New York’s 16-oz beverage rule
Coca-Cola profit climbs on volume growth
Beverage industry embraces calorie counts on vending machines
Journal report links sugary beverages to obesity
Tingyi partnership poised for flight
Beverage still tops at Pepsi...barely
Beverage Trends - An (energy) shot in the arm
New Food Products
Ingredient Market Trends - CME Group to acquire the K.C.B.T
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - October 23, 2012