Food Business News - October 23, 2012 - (Page 52)

Beverage industry embraces calorie counts on vending machines CHICAGO — The American Beverage Association, in conjunction with some of the nation’s largest beverage companies, is launching a new initiative in Chicago and San Antonio that will feature calorie counts on vending machines. The program is scheduled to be launched nationwide in 2013. “We are proud to launch our Calories Count Vending Program with Mayor Emanuel and Mayor Castro, both of whom are deeply committed to reducing obesity in their communities,” said Susan K. Neely, president and chief executive officer of the A.B.A. Under the program, The Coca-Cola Co., Dr Pepper Snapple Group and PepsiCo will work with government officials, food service operators, vending companies and other customers to increase the availability of lower-calorie beverages in vending machines; display a “Calories Count” vending tag on the front of beverage vending machines reminding consumers to consider calories in their beverage choices with messages such as “Check then Choose” and “Try a Low-Calorie Beverage;” and add calorie labels to the selection buttons on beverage vending machines to show calorie counts per beverage container. The Coca-Cola Co., Atlanta, said the vending program builds on the company’s practice of front-of-pack calorie labeling on nearly all beverages worldwide. “Healthy people and healthy communities have always been a priority for Coca-Cola,” said Steve Cahillane, president and chief executive officer of Coca-Cola Refreshments. “Our support of the Chicago and San Antonio Wellness Challenge, and the new Calories Count Vending Program is another bold step in our efforts to help people understand the importance of energy balance. We believe partnerships like this — those which involve government, industry and civil society — can have a meaningful impact on the obesity issue. We applaud the cities of Chicago and San Antonio for joining us in this innovative initiative.” BBN Journal report links sugary beverages to obesity BOSTON — Greater consumption of sugarsweetened beverages was associated with a more pronounced genetic predisposition to elevated body mass index (B.M.I.) and obesity risk, according to researchers from the Harvard School of Public Health who examined three studies. Results of their research appeared on-line in The New England Journal of Medicine. In response, the Washington-based American Beverage Association said, “We know, and science supports, that obesity is not uniquely caused by any single food or beverage. Thus, studies and opinion pieces that focus solely on sugar-sweetened beverages, or any other single source of calories, do nothing meaningful to help address this serious issue.” The published research involved 6,934 women from the Nurses’ Health Study, 4,423 men from the Health Professionals Follow-up Study and 21,740 women from the Women’s Genome Health Study. The researchers classified people with a B.M.I. of 30 or higher as obese. Participants who were obese at baseline were excluded from the analysis. In reference to genetic predisposition, people who drank more sugar-sweetened beverages also tended to have more genes associated with weight gain and obesity. Sugar-sweetened drinks included caffeinated colas, caffeine-free colas, carbonated non-cola soft drinks and non-carbonated sugar-sweetened beverages such as fruit punches, lemonades and other fruit drinks. Four categories of beverage intake were used: less than one serving per month, one to four servings per month, two to six servings per week, and one or more servings per day. The combined genetic effects on B.M.I. and obesity risk among people who drank one or more servings of sugar-sweetened beverages per day were about twice as large as the risk among people drinking less than one serving per month. In the Nurses’ Health Study, researchers found 1,107 cases of obesity among 6,402 initially non-obese women during 18 years of follow-up between 1980 and 1998. In the Health Professionals Follow-up Study, they found 297 cases of obesity among 3,889 initially nonobese men during 12 years of follow-up between 1986 and 1998. In the Women’s Genome Health Study, they found 2,280 cases of obesity among 18,127 initially non-obese women during six years of follow-up between 1992 and 1998. While follow-up data from the study ended in 1998, the American Beverage Association, a trade association that represents America’s non-alcoholic beverage industry, said since then intake of sugar-sweetened beverages has fallen. According to the A.B.A., caloric intake from sugar-sweetened beverages declined by more than 20% between 2001 and 2010, the average number of calories per beverage serving is down 23% since 1998, and about 45% of all non-alcoholic beverages purchased now have no calories. The Harvard researchers pointed to drawbacks in their study. For instance, the proportion of the total energy intake derived from sugar-sweetened beverages was not evaluated. Additionally, the study was restricted to people of European ancestry. BBN 52 FOODBUSINESS NEWS ® October 23, 2012

Table of Contents for the Digital Edition of Food Business News - October 23, 2012

Food Business News - October 23, 2012
Private label penetration forecast to grow in U.S.
Softer demand slows rate of Nestle sales growth
Drought’s impact becomes clearer
Table of Contents
Web Contents
Editorial - Food issues dampened before election
Culver acquisition boosts B&G third-quarter income
Foreign exchange rate cuts into McDonald’s earnings
Structural changes cut into PepsiCo sales in third quarter
Legislation proposed to track antibiotic use on farms
Dean Foods posts preliminary WhiteWave-Alpro results
California poultry processor files for Chapter 11 protection
Peapod testing virtual grocery stores in the Northeast
Shell egg prices push Cal-Maine income up sharply
ConAgra to close pork processing plant
Cereal Partners Worldwide to reduce sugar, sodium
Frozen food sales projected to remain sluggish
New food safety effort targets consumers
ConAgra Foods looks to heighten focus on nutrition addition
Cholesterol profile of U.S. adults improving
Food and beverage C.P.I. increases in September
Strong China results boost Yum! earnings
Global Greek yogurt introductions accelerate
Sunland recall reverberates throughout the industry
JBS USA has option to acquire XL Foods
Washington - F.D.A. issues guidance for food facility registration
Sports Nutrition - Broadening the appeal for sports nutrition products
Ingredient Innovations - Ushering in the next generation
Convenience Store Trends - On-the-go gourmet
Beverage Business News - Looking for a Pepsi rebound
Old Orchard debuts frozen sweet tea line
Red Bull to add fruit-flavored energy drinks
Lawsuit takes aim at New York’s 16-oz beverage rule
Coca-Cola profit climbs on volume growth
Beverage industry embraces calorie counts on vending machines
Journal report links sugary beverages to obesity
Tingyi partnership poised for flight
Beverage still tops at Pepsi...barely
Beverage Trends - An (energy) shot in the arm
New Food Products
Ingredient Market Trends - CME Group to acquire the K.C.B.T
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - October 23, 2012