Food Business News - February 12, 2013 - (Page 22)

New product pipelines pump up protein CH CHICAGO — Protein is building muscle t in the American diet, as consumer awarenes ness of its benefits in weight management and sports nutrition continues to grow. Pro Product launches with a high-protein cla claim are nearly three times higher in the United States than any n United anywhere else in the world, ac according to recent r research from Mint International. tel “Protein has bec come the superstar nu nutrient that people ar getting excited are ab about,” said Nirvana Cha Chapman, global food scie science trend analyst at M Mintel. “Carbs have been vilified, and fat has negative connotations. Protein stands alone as something that 22 FOODBUSINESS NEWS ® is slowly digested, has relatively modest calories per gram and doesn’t come with a horrible taste baggage.” Nearly 6 out of 10 Americans consider the protein content when buying packaged food or beverages, according to a 2012 survey from the International Food Information Council. Consumers are increasingly understanding protein’s benefits, with 88% recognizing that protein helps build muscle, 60% agreeing it creates a feeling of fullness, and 60% indicating a diet high in protein may support weight loss. Of last year’s high-protein launches in the United States, snack and energy bars accounted for 20%, followed by meal replacement drinks and yogurts, Mintel said. Among the nutrient’s cheerleaders is The Kellogg Co., Battle Creek, Mich., that last fall beefed up its Special K Protein lines of cereal, meal bars and shakes and February 12, 2013

Table of Contents for the Digital Edition of Food Business News - February 12, 2013

Food Business News - February 12, 2013
China problems may challenge Yum! Brands in 2013
Tyson Foods sees chicken demand rising
Kellogg frozen foods business on the fast track
Table of Contents
Web Contents
Editorial - Starbucks is redefining brand loyalty
General Mills settles Yo-Plus lawsuit
Green Mountain Coffee sees single-serve pack sales rise 21% in first quarter
Soren Schroder named next c.e.o. of Bunge Ltd
New Mexico legislature blocks bioengineering labeling bill
Pork prices may be volatile in 2013
Kraft Foods fills newly-created marketing post
Hershey has big plans in nuts and fruits
American Licorice Co. to expand in Indiana
Unilever to close spreads plant in Atlanta
Greek yogurt may be going to school
Frito-Lay to launch Taco Bell-inspired Doritos
Kellogg income rises on cost-savings, Pringles acquisition
China problems may challenge Yum! Brands in 2013
Juice, baking business come into focus for Starbucks
New product pipelines pump up protein
Washington - 'Smart snack' guidelines get favorable reviews
Market Insight - Per capita calories rise on added fats
Beverage Trends - Oat beverages offer benefits beyond the bowl
Ingredient Innovations - Fiber boosts for whole grain items
Harvard’s approval of 10:1 ratio draws critiques
Beverage Business News - Nothing to see here
New Food Products
Ingredient Market Trends - Open outcry trading of hard red winter wheat futures to shift to Chicago
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - February 12, 2013