Food Business News - February 12, 2013 - (Page 24)

Washington he U.S. Department of Agriculture has submitted its proposed rule for foods sold in schools that are outside the purview of the National School Lunch Program (N.S.L.P.) to the Office of the Federal Register for publication. The so-called “Smart snacks in school” proposed rule draws on recommendations from the Institute of Medicine and existing voluntary standards already implemented in some school districts. Under the proposal, any food sold in schools must be a fruit, vegetable, dairy product, protein-based food, whole grainrich, or a combination food that contains at least a quarter cup of fruits or vegetables. Or, the foodstuff must contain 10% of the daily value of a nutrient cited as a public health concern in the 2010 Dietary Guidelines for Americans, such as calcium, potassium, vitamin D or fiber. A product’s total fat content must be less than 35% of calories, while saturated fat must be less than 10% calories and it must have 0 grams of trans-fatty acids. Exemptions are provided in the proposal for reduced fat cheese, nuts and nut butters without other ingredients and seafood with no added fat. Snacks must contain less than 200 mg of sodium, and nonN.S.L.P. entree items must have T 24 FOODBUSINESS NEWS ® less than 480 mg of sodium. For total sugar levels, the proposal features two alternatives: less than 35% of calories or less than 35% of weight. Exemptions to the sugar proposal are provided for fruits and vegetables packed in juice or extra-light syrup and for certain yogurts. Congresswoman Rosa DeLauro of Connecticut said she was especially encouraged by what she referred to as “landmark steps forward on sugar and sodium.” “This proposal must not be weakened and should be implemented in a timely manner,” Ms. DeLauro said. Snack items may have a limit on calories of less than 200 per portion while non-N.S.L.P. entree items will have a proposed limit of less than 350 calories. Better beverage options? The proposal also states schools may sell plain water, plain low-fat milk, plain or flavored fat-free milk and milk alternatives permitted by the N.S.L.P., and 100% fruit or vegetable juice. Portion sizes of milk and juice vary by the age of students. Elementary schools may sell up to 8-oz portions. Middle schools and high schools may sell up to 12-oz portions. Connie Tipton, president and chief executive officer of the International Dairy Foods U.S.D.A.’s proposal will create a baseline of nutrition standards for food and beverages offered in schools Association, Washington, commended the U.S.D.A. for highlighting the importance of dairy. “The proposed rule would make low-fat and fat-free milk available in a variety of locations, not just the school lunch line,” Ms. Tipton said. The U.S.D.A. proposal offers additional beverage options in high schools. They include 20oz servings or less for caloriefree, flavored or unflavored carbonated water and other calorie-free beverages that comply with the Food and Drug Administration standard of less than 5 calories per serving. Additionally, the proposal would allow 12-oz servings of other beverages within a specified calorie limit. The proposed rule offers two alternatives for the limit: The first is less than or equal to 40 calories per 8-oz serving, and the second is 50 calories per 12-oz serving. The rule also explicitly states such beverages shall not be available in the meal service area during the meal service periods. “U.S.D.A.’s proposed regulations reflect the success of the industry guidelines, which were developed by the Alliance for a Healthier Generation and implemented in schools across the country more than two years ago,” the American February 12, 2013

Table of Contents for the Digital Edition of Food Business News - February 12, 2013

Food Business News - February 12, 2013
China problems may challenge Yum! Brands in 2013
Tyson Foods sees chicken demand rising
Kellogg frozen foods business on the fast track
Table of Contents
Web Contents
Editorial - Starbucks is redefining brand loyalty
General Mills settles Yo-Plus lawsuit
Green Mountain Coffee sees single-serve pack sales rise 21% in first quarter
Soren Schroder named next c.e.o. of Bunge Ltd
New Mexico legislature blocks bioengineering labeling bill
Pork prices may be volatile in 2013
Kraft Foods fills newly-created marketing post
Hershey has big plans in nuts and fruits
American Licorice Co. to expand in Indiana
Unilever to close spreads plant in Atlanta
Greek yogurt may be going to school
Frito-Lay to launch Taco Bell-inspired Doritos
Kellogg income rises on cost-savings, Pringles acquisition
China problems may challenge Yum! Brands in 2013
Juice, baking business come into focus for Starbucks
New product pipelines pump up protein
Washington - 'Smart snack' guidelines get favorable reviews
Market Insight - Per capita calories rise on added fats
Beverage Trends - Oat beverages offer benefits beyond the bowl
Ingredient Innovations - Fiber boosts for whole grain items
Harvard’s approval of 10:1 ratio draws critiques
Beverage Business News - Nothing to see here
New Food Products
Ingredient Market Trends - Open outcry trading of hard red winter wheat futures to shift to Chicago
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - February 12, 2013