Food Business News - February 26, 2013 - 24

Burger King refocusing
on value menu
MIAMI — Burger King Worldwide is in the process of responding
to its competitors focus on value menu offerings. Company executives said they have seen a slowdown in comparable sales during
the first quarter of fiscal 2013 and they are making adjustments.
“Although it is early in 2013, year-to-date comparable sales
growth in the United States has been modestly negative, due to
tougher prior-year comparisons, worse weather conditions, lower
consumer disposable income, and a more challenged competitive
environment with the industry focusing more on value,” said Bernardo Hees, chief executive officer.
Steve Wiborg, president of Burger King’s North American business, said one driver is an uptick in value messaging by the company’s competitors.
“We typically balance our marketing message between higherticket premium products to drive check, along with value-focused
promotions to drive traffic,” Mr. Wiborg said. “In Q1 to date, we
did not promote enough value to compete with competition. As we

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24

FOODBUSINESS NEWS

®

Burger King has

added the Whopper
Junior to its value menu
at a price point of $1.29.
progress through Q1 in 2013,
you will see a more balanced
approach that is consistent
with our barbell menu
strategy.”
In response to the competitive pressures, Burger
King has added the Whopper
Junior to its value menu at a
g
price point of $1.29. Mr. Wiborg
said the value segment is 30% of
orth
Burger King’s business in North
America.
Feb. 12 Burger King introduced a coffee platform that features
regular coffees, iced coffees and blended beverages such as lattes.
“We are very excited about what that brings to our business,” Mr.
Wiborg said. “We’ve talked about one of the gaps being breakfast,
and a very important day part for us. And part of that is to have
great coffees and lattes and hot chocolate and beverages. When
you look at what we have tested, we spent over a year testing and
coming up with the blend that beats our competition. And we are
happy about where we are at and very excited about what it is going to do to our breakfast business.”
The first-quarter slowdown and new coffee platform were discussed Feb. 15 when Burger King Worldwide announced its fiscal
2012 earnings for the period ended Dec. 31, 2012. Net income for
the year rose to $117.7 million, equal to 34c per share on the common stock, up from $88.1 million, or 25c per share, in fiscal 2011.
Sales for the year declined to $1,996.3 million from $2,335.7 million during fiscal 2011. FBN

February 26, 2013


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Food Business News - February 26, 2013

Table of Contents for the Digital Edition of Food Business News - February 26, 2013

Food Business News - February 26, 2013
Heinz deal an industry milestone
Horse meat fraud spreads throughout Europe
Sweetener industry bracing for ‘anti-sugar’ battle
Table of Contents
Web Contents
Editorial - New world view affects farmland value
Horse meat fraud spreads throughout Europe
General Mills test marketing Bfast breakfast beverage
Correction
Dr Pepper to invest heavily behind TEN platform
Poultry processor to build plant in Texas
Former Dean Foods exec to lead Atkins
Tyson acquires Don Julio Foods
Number of food, beverage recalls climbs
Prepared salads moving to the main dish
Campbell Soup income falls 7% in quarter
Expansion planned in Mexico
General Mills trying to gain ground in Greek yogurt market
Taco Bell adds Cool Ranch Doritos Locos Tacos
Product development overhaul at heart of Kraft Foods strategy
Acquisitions boost earnings and sales at B&G Foods
Burger King refocusing on value menu
Saputo: Morningstar acquisition ‘opened up dairy world’
Smucker in midst of ‘most robust period of innovation’ in company history
Supreme Court hearing arguments in Monsanto case
Washington - F.D.A. issues 'final rule' on administrative detention
Ingredient Innovations - Color entry through emulsions
California ruling has global effect on caramel color
Health and Wellness - Nutrition and bone health
Dairy Business News - 'Made with yogurt'
New Food Products
Ingredient Market Trends - Fiscal 2013 ag export value lowered but still a record
Ingredient Markets
Supplier Innovations and News
Classifieds
Marketplace
Ad Index
Food Business in the News
Food Business News - February 26, 2013 - Sweetener industry bracing for ‘anti-sugar’ battle
Food Business News - February 26, 2013 - 2
Food Business News - February 26, 2013 - 3
Food Business News - February 26, 2013 - Table of Contents
Food Business News - February 26, 2013 - 5
Food Business News - February 26, 2013 - Web Contents
Food Business News - February 26, 2013 - 7
Food Business News - February 26, 2013 - 8
Food Business News - February 26, 2013 - Editorial - New world view affects farmland value
Food Business News - February 26, 2013 - 10
Food Business News - February 26, 2013 - Correction
Food Business News - February 26, 2013 - Former Dean Foods exec to lead Atkins
Food Business News - February 26, 2013 - Tyson acquires Don Julio Foods
Food Business News - February 26, 2013 - 14
Food Business News - February 26, 2013 - 15
Food Business News - February 26, 2013 - Prepared salads moving to the main dish
Food Business News - February 26, 2013 - 17
Food Business News - February 26, 2013 - Expansion planned in Mexico
Food Business News - February 26, 2013 - Taco Bell adds Cool Ranch Doritos Locos Tacos
Food Business News - February 26, 2013 - Product development overhaul at heart of Kraft Foods strategy
Food Business News - February 26, 2013 - 21
Food Business News - February 26, 2013 - Acquisitions boost earnings and sales at B&G Foods
Food Business News - February 26, 2013 - 23
Food Business News - February 26, 2013 - Burger King refocusing on value menu
Food Business News - February 26, 2013 - 25
Food Business News - February 26, 2013 - Saputo: Morningstar acquisition ‘opened up dairy world’
Food Business News - February 26, 2013 - 27
Food Business News - February 26, 2013 - Smucker in midst of ‘most robust period of innovation’ in company history
Food Business News - February 26, 2013 - Supreme Court hearing arguments in Monsanto case
Food Business News - February 26, 2013 - Washington - F.D.A. issues 'final rule' on administrative detention
Food Business News - February 26, 2013 - 31
Food Business News - February 26, 2013 - 32
Food Business News - February 26, 2013 - 33
Food Business News - February 26, 2013 - Ingredient Innovations - Color entry through emulsions
Food Business News - February 26, 2013 - California ruling has global effect on caramel color
Food Business News - February 26, 2013 - 36
Food Business News - February 26, 2013 - Health and Wellness - Nutrition and bone health
Food Business News - February 26, 2013 - 38
Food Business News - February 26, 2013 - 39
Food Business News - February 26, 2013 - Dairy Business News - 'Made with yogurt'
Food Business News - February 26, 2013 - 41
Food Business News - February 26, 2013 - 42
Food Business News - February 26, 2013 - 43
Food Business News - February 26, 2013 - 44
Food Business News - February 26, 2013 - 45
Food Business News - February 26, 2013 - 46
Food Business News - February 26, 2013 - 47
Food Business News - February 26, 2013 - New Food Products
Food Business News - February 26, 2013 - 49
Food Business News - February 26, 2013 - 50
Food Business News - February 26, 2013 - Ingredient Market Trends - Fiscal 2013 ag export value lowered but still a record
Food Business News - February 26, 2013 - Ingredient Markets
Food Business News - February 26, 2013 - 53
Food Business News - February 26, 2013 - 54
Food Business News - February 26, 2013 - 55
Food Business News - February 26, 2013 - 56
Food Business News - February 26, 2013 - 57
Food Business News - February 26, 2013 - 58
Food Business News - February 26, 2013 - 59
Food Business News - February 26, 2013 - 60
Food Business News - February 26, 2013 - 61
Food Business News - February 26, 2013 - Supplier Innovations and News
Food Business News - February 26, 2013 - 63
Food Business News - February 26, 2013 - 64
Food Business News - February 26, 2013 - Classifieds
Food Business News - February 26, 2013 - 66
Food Business News - February 26, 2013 - Marketplace
Food Business News - February 26, 2013 - 68
Food Business News - February 26, 2013 - Ad Index
Food Business News - February 26, 2013 - Food Business in the News
Food Business News - February 26, 2013 - 71
Food Business News - February 26, 2013 - 72
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