Food Business News - April 9, 2013 - 13

Chia grows from kitsch to kitchen
In baked goods and beverages, the ancient grain
is gaining attention as an ingredient

KANSAS CITY — Not long ago, chia seeds
served a specific purpose to consumers — to
sprout a mossy mane on a terracotta “pet.”
Lately, the ancient grain has gained novelty
as a nutritious ingredient. Rich in fiber, protein and omega-3 fatty acids, chia seeds are
appearing in such product formats as snack
bars, beverages, peanut butter, pasta and pudding. Food and drink products containing
chia have grown 84% from 2009 to November
2012, according to Mintel, a Chicago-based
market research firm.
Product launches in 2013 include tortilla
chips made with chia seeds from the Garden
of Eatin,’ a Hain Celestial Group brand. The
Chia Co. is launching chia cooking oil, as well
as pudding in mango, banana and vanilla bean
flavors. LesserEvil Healthy Brands is introducing popcorn made with milled chia seeds,
which is in response to the success of its line
of Chia Crisps, a baked snack in dill pickle,
jalapeño white cheddar, feta and black olive,
and Southern barbecue varieties.
Mamma Chia this spring is introducing a
squeezable fruit and vegetable snack containing chia, following its 2011 launch of organic
juice beverages featuring the seed.
Additionally, Nature’s Path Foods has expanded its chia offerings with bread, frozen
waffles, cereal and granola bars. Al Dente Pasta Co. produces a line of dry noodles, including linguine and fettuccine, made with ground
chia. New York Superfoods makes peanut butter with chia seeds in three varieties: original, espresso and chocolate, and Health Warrior recently
unveiled chia-based energy bars
in chocolate peanut butter, acai
berry and coconut flavors.
“We in the natural food world
feel like everyone knows about it,
but there’s so much white space
with people who are unfamiliar

April 9, 2013

with the story and the food,” said Shane Emmett, chief executive officer of Health Warrior,
a maker of nutrition bars. “There’s a heavy opportunity to really define this unique food and
add it to the American nutrition lexicon.”
Grown in Mexico, South America and Australia, the seed known botanically as Salvia
hispanica was a staple of Aztec and Mayan
diets. Gluten-free and vegan-friendly, chia
has a mild flavor and may absorb 10 times its
weight in water, creating a feeling of fullness
in the stomach. Some consumers favor it over
flax, which must be ground before consumption and may taste rancid if stored improperly.
A number of manufacturers, including Dole
Food Company, Inc., offer chia seeds in whole
or milled forms, which may be added to anything from stir-fries and salads to cakes and
cookies.
“Chia is so versatile – it goes well in lots
of things,” said Janie Hoffman, founder of
Mamma Chia. “When I started, I was putting
chia seeds in everything I was making in my
kitchen.”
Rising demand and lower crop yields
pinched the seed’s supply in 2012, creating
commodity headwinds and “a lot of out-ofstocks in chia in the back half of 2012,” said
Mr. Emmett. The shortage prompted a hike
in price, which doubled and tripled in some
cases, said Ms. Hoffman.
While rising costs may lead some to question whether chia is poised to be a passing
craze like the Chia Pet itself, Ms.
H
Hoffman and others believe in the
s
seed’s staying power.
“The power of nutrients in chia its
self proves it’s not going to be a fad,”
M
Ms. Hoffman said. “Personally, I only
s
see it growing, and I think it will really
b
be a gift to the planet that we have this
a
amazing ancient grain that’s back and
flourishing.” FBN

Itochu completes
purchase of
Dole businesses
WESTLAKE VILLAGE, CALIF. — Itochu Corp. has
completed its purchase of
the worldwide packaged
foods and Asia fresh businesses of Dole Food Co.,
Inc. for $1.685 billion.
The transaction results
in a major portion of Dole’s
operations and assets being sold, including rights to
the Dole brand on certain
packaged food products
worldwide and on certain

fresh produce in Asia, Australia and New Zealand.
“This
transformative
transaction results from
our comprehensive strategic review of Dole’s businesses announced May 3,
2012, aimed at enhancing
shareholder value and was
approved by our stockholders Dec. 6, 2012,” said David
H. Murdock, chairman and
chief executive officer of
Dole. “The Dole operations
will no longer include the
worldwide packaged foods
and Asia fresh businesses,
which for fiscal 2011 represented approximately 34%
of Dole’s revenues and 56%
of its operating income.”
Dole said it now will
have a smaller footprint as
a commodity produce company with overall revenue
around $4.2 billion in fresh
fruit and fresh vegetables.
Itochu Corp. has renamed the acquired assets
Dole International Holdings, and its headquarters
will be located in Tokyo.
Yoshio Yoshino will act as
chairman of the new subsidiary and David A. DeLorenzo will act as president
and c.e.o. Mr. DeLorenzo
was previously president
and c.e.o. of Dole Food. FBN

FOODBUSINESS NEWS

®

13



Food Business News - April 9, 2013

Table of Contents for the Digital Edition of Food Business News - April 9, 2013

Food Business News - April 9, 2013
ConAgra hits turbulence with Ralcorp integration
Formulating juices for junior
Surprises seen in grain stocks, not plantings report
Table of Contents
Web Contents
Editorial - Infrastructure: The overlooked component of nutrition
McCormick sees food industry innovation efforts picking up
World’s largest food allergens study under way
Correction
Industry leaders update sodium reduction progress
Technomic: Sales at large restaurant chains increased 5% in 2012
Softer sales, traffic pull restaurant index down
Honey prices record high in 2012; outturn down 1%
Koch Foods expanding Georgia plant
Premium Brands to acquire deli meat maker
Chia grows from kitsch to kitchen
Itochu completes purchase of Dole businesses
Ralcorp acquisition weighs on ConAgra results
Beverage customization trend gains traction
Children’s meals missing nutrition marks
More restaurants offering beefless burgers
Washington - U.S.D.A. circumvents sequestration
Amendment protects bioengineered crops
Health and Wellness - Weight management trends in transition
Company Profile - Starbucks is seeking more success
Ingredient Innovations - Shareholders take notice of sustainable palm oil
Study links canola use to lower belly fat
High-oleic soybean oils near commercial levels
New Food Products
Ingredient Market Trends - Winter wheat condition ratings reflect drought impact
Ingredient Markets
Supplier Innovations and News
Classifieds
Marketplace
Ad Index
Food Business in the News
Food Business News - April 9, 2013 - Table of Contents
Food Business News - April 9, 2013 - 2
Food Business News - April 9, 2013 - 3
Food Business News - April 9, 2013 - 4
Food Business News - April 9, 2013 - 5
Food Business News - April 9, 2013 - Web Contents
Food Business News - April 9, 2013 - 7
Food Business News - April 9, 2013 - 8
Food Business News - April 9, 2013 - Editorial - Infrastructure: The overlooked component of nutrition
Food Business News - April 9, 2013 - Correction
Food Business News - April 9, 2013 - Technomic: Sales at large restaurant chains increased 5% in 2012
Food Business News - April 9, 2013 - Premium Brands to acquire deli meat maker
Food Business News - April 9, 2013 - Itochu completes purchase of Dole businesses
Food Business News - April 9, 2013 - 14
Food Business News - April 9, 2013 - 15
Food Business News - April 9, 2013 - Ralcorp acquisition weighs on ConAgra results
Food Business News - April 9, 2013 - 17
Food Business News - April 9, 2013 - Beverage customization trend gains traction
Food Business News - April 9, 2013 - 19
Food Business News - April 9, 2013 - Children’s meals missing nutrition marks
Food Business News - April 9, 2013 - 21
Food Business News - April 9, 2013 - More restaurants offering beefless burgers
Food Business News - April 9, 2013 - 23
Food Business News - April 9, 2013 - Amendment protects bioengineered crops
Food Business News - April 9, 2013 - 25
Food Business News - April 9, 2013 - 26
Food Business News - April 9, 2013 - 27
Food Business News - April 9, 2013 - 28
Food Business News - April 9, 2013 - Health and Wellness - Weight management trends in transition
Food Business News - April 9, 2013 - 30
Food Business News - April 9, 2013 - 31
Food Business News - April 9, 2013 - 32
Food Business News - April 9, 2013 - 33
Food Business News - April 9, 2013 - 34
Food Business News - April 9, 2013 - Company Profile - Starbucks is seeking more success
Food Business News - April 9, 2013 - 36
Food Business News - April 9, 2013 - 37
Food Business News - April 9, 2013 - 38
Food Business News - April 9, 2013 - Study links canola use to lower belly fat
Food Business News - April 9, 2013 - 40
Food Business News - April 9, 2013 - 41
Food Business News - April 9, 2013 - High-oleic soybean oils near commercial levels
Food Business News - April 9, 2013 - 43
Food Business News - April 9, 2013 - 44
Food Business News - April 9, 2013 - 45
Food Business News - April 9, 2013 - 46
Food Business News - April 9, 2013 - 47
Food Business News - April 9, 2013 - 48
Food Business News - April 9, 2013 - New Food Products
Food Business News - April 9, 2013 - 50
Food Business News - April 9, 2013 - Ingredient Market Trends - Winter wheat condition ratings reflect drought impact
Food Business News - April 9, 2013 - Ingredient Markets
Food Business News - April 9, 2013 - 53
Food Business News - April 9, 2013 - 54
Food Business News - April 9, 2013 - 55
Food Business News - April 9, 2013 - 56
Food Business News - April 9, 2013 - 57
Food Business News - April 9, 2013 - 58
Food Business News - April 9, 2013 - 59
Food Business News - April 9, 2013 - 60
Food Business News - April 9, 2013 - 61
Food Business News - April 9, 2013 - Supplier Innovations and News
Food Business News - April 9, 2013 - 63
Food Business News - April 9, 2013 - 64
Food Business News - April 9, 2013 - Classifieds
Food Business News - April 9, 2013 - 66
Food Business News - April 9, 2013 - Marketplace
Food Business News - April 9, 2013 - 68
Food Business News - April 9, 2013 - Ad Index
Food Business News - April 9, 2013 - Food Business in the News
Food Business News - April 9, 2013 - 71
Food Business News - April 9, 2013 - 72
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