Food Business News - June 18, 2013 - (Page 18)

Nielsen honors Breakthrough Innovation winners PHOENIX — With the issuance of its Breakthrough Innovation awards, the market research firm Nielsen has highlighted a series of food and beverage products that not only succeeded in year one, but gained additional momentum in year two. The awards were announced during the company’s Consumer 360 conference in Phoenix June 3-5. Products sharing the spotlight include: 18 FOODBUSINESS NEWS ® • Oikos Greek yogurt from the Dannon Co.; • Fiber One 90 Calorie Bars from General Mills, Inc.; • Magnum ice cream from Unilever North America; • MiO liquid water enhancer from the Kraft Foods Group; • Monster Rehab from the Monster Beverage Corp.; • Reese’s Minis from the Hershey Co.; • Skinny Cow candy from Nestle USA; • Sparking Ice from TalkingRain; • Special K Cracker Chips from the Kellogg Co.; and • Velveeta Cheesy Skillets from the Kraft Foods Group. To qualify for a Breakthrough Innovation honor, a product had to have at least $50 million in year one sales, achieve at least 90% of year one sales in year two, and deliver a new value proposition. A total of 3,439 products were considered, according to Nielsen. A report issued in conjunction with the awards announcement features insights from some executives who were involved in some of the award winning product launches. Mike DePanfilis, who was the senior marketing director responsible for Hershey’s Reese’s franchise in 2011, noted that the launch of Reese’s Minis “… reaffirmed our core brand equity as ‘the perfect combination of chocolate and peanut butter,’ and we required all innovation ideas to reinforce and leverage that core equity,” he said in the report. “There was a pattern of straying from all that we had built up, and we had to embrace our strengths.” Unilever’s Magnum brand generated year one sales of $95 million and year two sales of $136 million in the United States. “We wanted to take satisfying indulgence not only to a new level, but to a whole new space,” said Alfie Vivian, vicepresident of refreshments USA at Unilever and the person responsible for the launch of the product in the United States. “This was never just about ice cream. Magnum was never a market share play. From the beginning we wanted to transform, energize and expand the category.” FBN June 18, 2013

Table of Contents for the Digital Edition of Food Business News - June 18, 2013

Food Business News - June 18, 2013
Diamond Foods challenged by walnut supply and Emerald relaunch
Market Insight: Mid-year commodity outlook
Fruitful ice cream options
Table of Contents
Web Contents
Editorial - Proposed SNAP cuts will be felt throughout the food sector
Flavored milk to grow at double the rate of white milk
Smucker exits bulk coffee, remains bullish on K-Cups
C.e.o. in unsolicited takeover bid for Dole
Heinz acquisition completed, new c.e.o. takes over
Mondelez to offer coffee pods compatible with rival’s system
Tyson Foods expands prepared foods portfolio with acquisition
Nielsen honors Breakthrough Innovation winners
Taco Bell taking charge of breakfast
Expanded breakfast helps lift McDonald’s May sales
McCormick & Company sees growth ahead from innovation and acquisitions
Wal-Mart doubles-down on fresh produce promise
Morningstar buy may be just the beginning for Saputo
Target delves deeper into organics
PepsiCo hires chief marketing officer
Wenner sees winner in Pirate Brands acquisition
Single-serve coffee' harbinger of things to come at TreeHouse'
Washington - Senate passes farm bill, stage set for debate over SNAP cuts
Sports Nutrition - Improved performance
Ingredient Innovations - Diverse Dynamos for Digestion
I.F.T. to convene in Chicago
New Food Products
Ingredient Market Trends - Imports from Mexico send U.S. sugar stocks to record highs
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - June 18, 2013