Food Business News - June 18, 2013 - (Page 20)

Taco Bell taking charge of breakfast SunOpta’s Fibers: -Oat -Soy -Pea -Rice -Cellulose Stabilized Oat, Wheat, and Corn Bran Stabilized Wheat Germ We offer our family of quality fibers and the experience to help you select the right fiber for your product and consumer. NEW YORK — Taco Bell is taking a bigger bite out of breakfast. Eager to capture a share of the runaway day part, the Mexican fast-food chain revealed plans to expand its breakfast offerings during a May 29 presentation at the Sanford C. Bernstein Strategic Decisions Conference in New York. “Right now, we have 1% mix, if you take it nationally, in breakfast,” said Rick Carucci, president of parent company Yum! Brands, Inc. “McDonald’s is in the 20s. That gives us a long runway to be able to do it.” Taco Bell currently serves breakfast in about 600 units. The chain debuted its FirstMeal platform in select markets at the beginning of 2012 with such menu items as breakfast burritos and wraps, Cinnabon cinnamon roll bites and Seattle’s Best Coffee drinks. “We’re going to sort of have a relaunch in those test markets in the summertime with the hope of launching nationally in 2014,” Mr. Carucci said. Recently, the chain has tested more morning meal options, including fruit-topped oatmeal, yogurt parfaits and hot and iced coffee. But perhaps its most buzzworthy breakfast experiment has been the Waffle Taco, which features sausage and scrambled eggs in a folded waffle with a syrup packet. While such innovation lately has benefitted Taco Bell, which has sold 500 million Doritos Locos Tacos since the item first launched in early 2012, the company’s breakfast strategy focuses more on the customer than the menu. “…if we just convert the Taco Bell user to Taco Bell breakfast, forgetting about other people who eat fast-food at other places but just the people who eat fast-food at Taco Bell for lunch and dinner, who then go to other places to get breakfast,” Mr. Carucci said. “If we just convert our share of those customers, we think we’ll get a successful breakfast business.” FBN Expanded breakfast helps lift McDonald’s May sales OAK BROOK, ILL. — Expanded breakfast, broader chicken options and a focus on value lifted global comparable sales 2.6% in May for the McDonald’s Corp. The company credited its recent launches of the Egg White Delight sandwich and Premium McWraps for a 2.4% increase in U.S. sales. In Europe, sales rose 2%, driven by summertime premium burger and specialty menu promotions in the United Kingdom and Russia, which offset negative results in Germany and France. Sales in Asia/Pacific, Middle East and Africa (APMEA) region rose 0.9%, dampened by the bird flu impact in China. “McDonald’s strategic initiatives and diligent focus on the customer generated global comparable sales growth in May amidst ongoing uncertainty in the macro environment,” said Don Thompson, president and chief executive officer. FBN 20 FOODBUSINESS NEWS ® June 18, 2013

Table of Contents for the Digital Edition of Food Business News - June 18, 2013

Food Business News - June 18, 2013
Diamond Foods challenged by walnut supply and Emerald relaunch
Market Insight: Mid-year commodity outlook
Fruitful ice cream options
Table of Contents
Web Contents
Editorial - Proposed SNAP cuts will be felt throughout the food sector
Flavored milk to grow at double the rate of white milk
Smucker exits bulk coffee, remains bullish on K-Cups
C.e.o. in unsolicited takeover bid for Dole
Heinz acquisition completed, new c.e.o. takes over
Mondelez to offer coffee pods compatible with rival’s system
Tyson Foods expands prepared foods portfolio with acquisition
Nielsen honors Breakthrough Innovation winners
Taco Bell taking charge of breakfast
Expanded breakfast helps lift McDonald’s May sales
McCormick & Company sees growth ahead from innovation and acquisitions
Wal-Mart doubles-down on fresh produce promise
Morningstar buy may be just the beginning for Saputo
Target delves deeper into organics
PepsiCo hires chief marketing officer
Wenner sees winner in Pirate Brands acquisition
Single-serve coffee' harbinger of things to come at TreeHouse'
Washington - Senate passes farm bill, stage set for debate over SNAP cuts
Sports Nutrition - Improved performance
Ingredient Innovations - Diverse Dynamos for Digestion
I.F.T. to convene in Chicago
New Food Products
Ingredient Market Trends - Imports from Mexico send U.S. sugar stocks to record highs
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - June 18, 2013