Food Business News - June 18, 2013 - 22

McCormick & Company sees growth
ahead from innovation and acquisitions
NEW YORK — Growing in the U.S. market, nourishing an active acquisition pipeline, and securing spices and seasonings a
place on the food pyramid are among the
moves being undertaken by McCormick &
Company, Inc. to strengthen the company’s
core business, said Alan Wilson, chairman,
president and chief executive officer, during the Sanford C. Bernstein Strategic Decisions Conference held May 31 in New York.
Mr. Wilson said McCormick still sees
room for growth and distribution opportunities for the company’s core established
products.
“We see certain markets in the country
where our shares are not what they are nationally, and we see opportunity to build
and grow those,” Mr. Wilson said.
But at the same time, he said McCormick
must be focused on innovation, especially in
established markets, “because if we’re waiting for consumers to just come and replace
the cinnamon that they’ve used up, it’s going
to be a pretty long purchase cycle.”
“What we want to do is offer (customers)
new items that give them a reason to keep
coming to the category, and when they do
they may remember that they’re running
low on cumin and repurchase some of
those cycles,” he said. “But it’s a good blend
of driving our core platforms, and we do
that through recipe, marketing, and helping people find new uses for the products.
But we also do it with product innovation
so that they have a reason to visit the category.”
Within the U.S. market, the retail environment has been “volatile,” Mr. Wilson
said, noting some companies are doing well
while others are struggling to build and
drive sales.
“I think the companies that are doing really well have found a way to differentiate
their offerings either because they have a
passion for food and they’re building, or
they have a unique price positioning,” he
said.
He said those companies trying to
be everything to everybody are “getting
squeezed.”
McCormick has attempted to develop
relationships across multiple channels
and with all of its customers so it fits their
needs, he said. To date, the company has
been successful in the dollar channel, mass
merchandiser channel and the emerging ecommerce channel, he added.
Looking at the merger and acquisition
environment, Mr. Wilson said McCormick

22

FOODBUSINESS NEWS

®

has “a very active acquisition pipeline.” He
noted some acquisitions take a little longer
to bring to closure than others, citing the
acquisition of Wuhan Asia-Pacific Condiments Co., Ltd., a privately held Chinese
manufacturer of DaQiao and ChuShiLe

Companies that
C
are doing really
are d
well have found a
way to differentiate
their offerings either
because they have a
passion for food and
they’re building, or
they have a unique
price positioning.
— Alan Wilson, chairman, president and
d
chief executive officer
b d bouillon products, as an example.
d t
l
brand b ill
Mr. Wilson said McCormick worked on
the transaction, which closed May 31, for
almost five years. The company has set its
sights on other moves as well.
“Our thought process on the kinds of
targets that we look at in our developed
markets are adjacent categories,” he said.
“We recognize in the U.S. and in a lot of
our developed markets it would be very
difficult for us to make an acquisition directly in spices and seasonings. We were
able to buy Lawry’s about five years ago.
That’s been a great acquisition for us. That also
put us into

liquid marinades, the leader in liquid marinades. And so as we look at adjacent categories in the sauces and condiments area,
we believe that’s really right in our developed markets.
“In our emerging markets we want to
focus more along our core platforms of
spices and seasonings or recipe mixes and
buy a leading brand. Now, we made a decision in India to really focus on distribution channels, and so we acquired 85% of
Kohinoor to gain access to those distribution channels. It’s not about being in the
rice business, it’s about being able to bring
our value-added products like rice mixes to
masala mixes in India through that distribution channel, and that’s how we’re building and growing that.”
Also during the conference, Mr. Wilson
was asked to weigh in on the prospects of
incorporating spices and seasonings onto
the food pyramid.
“It’s not so much that we’re trying to —
we’re not advertising health claims or anything like that,” he said. “But by using more
spices, which tend to be natural and have
positive benefits, you can also eliminate
some of the stuff that you should be eating
less of, like salts and fats and sugars, which
make the products taste great. But we believe spices have a key role in that.”
The U.S. Department of Agriculture on
May 31 announced the new members of
the 2015 Dietary Guidelines Advisory Committee. Meetings to discuss changes to the
guidelines — and potentially the food pyramid — will begin this month. FBN

June 18, 2013



Food Business News - June 18, 2013

Table of Contents for the Digital Edition of Food Business News - June 18, 2013

Food Business News - June 18, 2013
Diamond Foods challenged by walnut supply and Emerald relaunch
Market Insight: Mid-year commodity outlook
Fruitful ice cream options
Table of Contents
Web Contents
Editorial - Proposed SNAP cuts will be felt throughout the food sector
Flavored milk to grow at double the rate of white milk
Smucker exits bulk coffee, remains bullish on K-Cups
C.e.o. in unsolicited takeover bid for Dole
Heinz acquisition completed, new c.e.o. takes over
Mondelez to offer coffee pods compatible with rival’s system
Tyson Foods expands prepared foods portfolio with acquisition
Nielsen honors Breakthrough Innovation winners
Taco Bell taking charge of breakfast
Expanded breakfast helps lift McDonald’s May sales
McCormick & Company sees growth ahead from innovation and acquisitions
Wal-Mart doubles-down on fresh produce promise
Morningstar buy may be just the beginning for Saputo
Target delves deeper into organics
PepsiCo hires chief marketing officer
Wenner sees winner in Pirate Brands acquisition
Single-serve coffee' harbinger of things to come at TreeHouse'
Washington - Senate passes farm bill, stage set for debate over SNAP cuts
Sports Nutrition - Improved performance
Ingredient Innovations - Diverse Dynamos for Digestion
I.F.T. to convene in Chicago
New Food Products
Ingredient Market Trends - Imports from Mexico send U.S. sugar stocks to record highs
Ingredient Markets
Supplier Innovations and News
Classifieds
Marketplace
Ad Index
Food Business in the News
Food Business News - June 18, 2013 - Fruitful ice cream options
Food Business News - June 18, 2013 - 2
Food Business News - June 18, 2013 - 3
Food Business News - June 18, 2013 - Table of Contents
Food Business News - June 18, 2013 - 5
Food Business News - June 18, 2013 - Web Contents
Food Business News - June 18, 2013 - 7
Food Business News - June 18, 2013 - 8
Food Business News - June 18, 2013 - Editorial - Proposed SNAP cuts will be felt throughout the food sector
Food Business News - June 18, 2013 - Flavored milk to grow at double the rate of white milk
Food Business News - June 18, 2013 - 11
Food Business News - June 18, 2013 - Mondelez to offer coffee pods compatible with rival’s system
Food Business News - June 18, 2013 - 13
Food Business News - June 18, 2013 - 14
Food Business News - June 18, 2013 - 15
Food Business News - June 18, 2013 - Tyson Foods expands prepared foods portfolio with acquisition
Food Business News - June 18, 2013 - 17
Food Business News - June 18, 2013 - Nielsen honors Breakthrough Innovation winners
Food Business News - June 18, 2013 - 19
Food Business News - June 18, 2013 - Expanded breakfast helps lift McDonald’s May sales
Food Business News - June 18, 2013 - 21
Food Business News - June 18, 2013 - McCormick & Company sees growth ahead from innovation and acquisitions
Food Business News - June 18, 2013 - 23
Food Business News - June 18, 2013 - Wal-Mart doubles-down on fresh produce promise
Food Business News - June 18, 2013 - Morningstar buy may be just the beginning for Saputo
Food Business News - June 18, 2013 - PepsiCo hires chief marketing officer
Food Business News - June 18, 2013 - 27
Food Business News - June 18, 2013 - Wenner sees winner in Pirate Brands acquisition
Food Business News - June 18, 2013 - 29
Food Business News - June 18, 2013 - Single-serve coffee' harbinger of things to come at TreeHouse'
Food Business News - June 18, 2013 - 31
Food Business News - June 18, 2013 - Washington - Senate passes farm bill, stage set for debate over SNAP cuts
Food Business News - June 18, 2013 - 33
Food Business News - June 18, 2013 - 34
Food Business News - June 18, 2013 - 35
Food Business News - June 18, 2013 - 36
Food Business News - June 18, 2013 - Sports Nutrition - Improved performance
Food Business News - June 18, 2013 - 38
Food Business News - June 18, 2013 - 39
Food Business News - June 18, 2013 - Ingredient Innovations - Diverse Dynamos for Digestion
Food Business News - June 18, 2013 - 41
Food Business News - June 18, 2013 - 42
Food Business News - June 18, 2013 - 43
Food Business News - June 18, 2013 - 44
Food Business News - June 18, 2013 - 45
Food Business News - June 18, 2013 - 46
Food Business News - June 18, 2013 - 47
Food Business News - June 18, 2013 - 48
Food Business News - June 18, 2013 - 49
Food Business News - June 18, 2013 - I.F.T. to convene in Chicago
Food Business News - June 18, 2013 - 51
Food Business News - June 18, 2013 - 52
Food Business News - June 18, 2013 - 53
Food Business News - June 18, 2013 - 54
Food Business News - June 18, 2013 - 55
Food Business News - June 18, 2013 - New Food Products
Food Business News - June 18, 2013 - 57
Food Business News - June 18, 2013 - 58
Food Business News - June 18, 2013 - 59
Food Business News - June 18, 2013 - 60
Food Business News - June 18, 2013 - Ingredient Market Trends - Imports from Mexico send U.S. sugar stocks to record highs
Food Business News - June 18, 2013 - Ingredient Markets
Food Business News - June 18, 2013 - 63
Food Business News - June 18, 2013 - 64
Food Business News - June 18, 2013 - 65
Food Business News - June 18, 2013 - 66
Food Business News - June 18, 2013 - 67
Food Business News - June 18, 2013 - 68
Food Business News - June 18, 2013 - 69
Food Business News - June 18, 2013 - 70
Food Business News - June 18, 2013 - Supplier Innovations and News
Food Business News - June 18, 2013 - 72
Food Business News - June 18, 2013 - Classifieds
Food Business News - June 18, 2013 - 74
Food Business News - June 18, 2013 - Marketplace
Food Business News - June 18, 2013 - 76
Food Business News - June 18, 2013 - Ad Index
Food Business News - June 18, 2013 - Food Business in the News
Food Business News - June 18, 2013 - 79
Food Business News - June 18, 2013 - 80
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