Food Business News - December 17, 2013 - (Page 40)

Beverage Business News Dairy Business News Wellness beverages Antioxidants, superfruits and teas are making inroads into the category s Americans strive to manage their health and wellness regime, many will turn to nutrient-packed, ready-to-drink beverages. The grab-and-go convenience products assist consumers with maintaining resolutions, whether they are related to the beginning of a new year or ongoing. Such beverages typically do not target one concern, such as energy, heart health or weight loss. Rather, they provide a holistic solution to replenish and revitalize, addressing many health and wellness concerns by enhancing overall well-being, sometimes targeting a specific demographic. "Consumers share in a broadened, personal, proactive wellness perspective," said Laurie Demeritt, chief executive officer of The Hartman Group, Bellevue, Wash. "During the past decade, we have observed a shift away from a perfunctory, ascetic, A 40 FOODBUSINESS NEWS ® reactive and compliant notion of wellness to one that is more experiential, positive, holistic, proactive and self-assessed. There has been a cultural shift - now complete for all intents and purposes - from making it a $65.3 billion category, according to the Beverage Marketing Corp., New York. The entire $143.5 billion ready-to-drink beverage sector increased only 2.4%. "We aggregated products with Products with strong health and wellness P attributes are outperforming the market. attrib t i - Gary Hemphill, managing director of research for the Beverage Marketing Corp. 'health' to 'quality of life,' from reactive health to proactive wellness." Within the beverage sector, there are many "proactive wellness" products in the marketplace, with many more likely to arrive on store shelves at the beginning of the year. And they are selling. Dollar sales for the category of ready-to-drink "wellness and functional" beverages grew 3.9% from 2011 to 2012, health and wellness attributes and compared them to all others," said Gary Hemphill, managing director of research for the B.M.C. "Products with strong health and wellness attributes are outperforming the market. They are growing at a faster pace than all other products." Defining health and wellness Mr. Hemphill said the category of health and wellness beverages is a broad classification and somewhat subjective. However, for the most part, one attribute that most of the beverages have in common is the inclusion of antioxidants ... either in the form of a whole food, usually a juice, or an added nutrient, such as a plant extract or vitamin. This is because antioxidants help the body fight damage from free radicals, which may wreak havoc on the body by causing cells to grow and reproduce abnormally. Free radicals result from oxidation, a natural process that occurs when people digest food, exercise or even breathe. Antioxidants neutralize free radicals in the body and keep the body in a healthier, more balanced state. Antioxidant awareness Even though nutritionists, trainers and health professionals emphasize the importance of antioxidants in maintaining overall health, most Americans are still unclear about the lifesaving molecules, according to December 17, 2013

Table of Contents for the Digital Edition of Food Business News - December 17, 2013

Food Business News - December 17, 2013
Post acquisition binge continues
WhiteWave Foods to acquire Earthbound Farm
New U.S.D.A. action plan targets Salmonella
Table of Contents
Web Contents
Editorial - Potential exists for a great 2014
Sysco to acquire US Foods in $8.2 billion deal
Pepsi ousts Coca-Cola at Buffalo Wild Wings
Kroger sees greater opportunity in ‘natural’ portfolio
Diamond Foods continues to struggle
C.D.C. taking food safety surveillance to food service
Use of antibiotics in meat animal production may be ending
Pizza: The next big thing in fast-casual?
On-line sales looming for food
Bob Evans Farm on the brink?
Post acquisition binge continues
Breaking in to breakfast
Global trends to watch in 2014
Yogurt makers pump up protein claims
Market Insight - Corn sweetener prices will be lower in 2014
Ingredient Innovations - Mimicking mother’s milk
Sodium reduction: A little goes a long way
Beverage Business News - Wellness beverages
New Food Products
Ingredient Market Trends - Nature’s bounty, nature’s wrath
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - December 17, 2013