Food Business News - February 11, 2014 - (Page 34)

Beverage Business News Beverage ingredients in the spotlight Artificial food colors, brominated vegetable oil and 4-Mel are attracting increased scrutiny Continued from Page 1 of intake to children's behavior. The seven synthetic food colors approved for use in the United States are classified by the Food and Drug Administration as color additives subject to certification in Title 21, Part 74 of the Code of Federal Regulations (21 CFR 74). They are certified with an FD&C number indicating that the additive has been tested for safety and is approved for use in foods, drugs and cosmetics, or FD&C. Though deemed safe, synthetic colors came under additional scrutiny in September 2007 after the results of a British study from the University of Southampton showed a correlation between artificial food colors and exacerbated hyperactive behavior in 34 FOODBUSINESS NEWS ® children. Even though many medical experts questioned the study's protocol, it created controversy and continues to do so. The second food additive to avoid according to Prevention is brominated vegetable oil (B.V.O.), which is used as an emulsifier in some citrusflavored/colored beverages. Bromine is the active component in B.V.O. and is also a compound found in flame retardants. But that's not the only reason Prevention said to avoid it. Studies have associated excessive consumption with memory loss, fatigue, loss of muscle coordination and more, according to the article. B.V.O. is banned as a food additive in Europe and Japan but not in the United States. In 1958, the F.D.A. categorized B.V.O. as a generally recognized as safe (GRAS) ingredient, but in 1970 withdrew the designation and now limits its use as a food additive under certain conditions and on an interim basis pending additional research. "Only a few studies have looked at possible safety issues, but it appears that bromine builds up in the body," said Katherine Zeratsky, R.D., senior medical editor with the Mayo Clinic, Rochester, Minn. "There also have been a few reports of people experiencing memory loss and skin and Only a O few studies have looked at possible safety issues, but it appears that bromine builds up in the body. . - Katherine Zeratsky, R.D., senior medical editor with the Mayo Clinic bl f d i ki nerve problems after drinking excessive amounts (more than 2 liters per day) of soda containing B.V.O." In response, a number of beverage manufacturers have removed B.V.O. from their products. Many also are considering alternatives to Prevention's third food additive to avoid: caramel color. Even though caramel color has received its share of criticism during the past few years because certain versions of it contain a potentially carcinogenic chemical called 4-methylimidazole (4-Mel), it historically has been ignored by the average consumer. This interpretation is expected to change in 2014 due to the organization Consumer Reports. The organization recently conducted an analysis of beverages containing caramel color that are currently in the marketplace. In its Jan. 23, 2014, publication, Consumer Reports explained that under California's Proposition 65 law, any food or beverage sold in the state that exposes consumers to more than 29 micrograms of 4-Mel per day is supposed to carry a health-warning label. In its analysis, each of the 12-oz samples of Pepsi One and Malta Goya had more than 29 micrograms per can or bottle. "F.D.A. is taking a look at the February 11, 2014

Table of Contents for the Digital Edition of Food Business News - February 11, 2014

Food Business News - February 11, 2014
Post to buy PowerBar from Nestle
Beverage ingredients in the spotlight
Beef prices are red hot
Table of Contents
Web Contents
Editorial - Cause marketing gaining momentum
Green Mountain, Coca-Cola form partnership
McDonald’s is learning less is more
F.D.A. proposes sanitary food transportation rule
Price increase still planned for Chipotle
Inside Tyson Foods’ prepared foods strategy
Beef, chicken drive gains for Tyson
Meat costs will hinder Hillshire in second half
Meijer to build dairy facility in Ohio
Hershey seeks to set new bar in spreads
Washington - Putting the new farm bill in focus
Health and Wellness - Digesting the additional benefits of gut health
Are designer fibers on the horizon?
Ingredient Innovations - Making cereal more satisfying
More satiety strategies
Beverage Business News - Beverage ingredients in the spotlight
New Food Products
Ingredient Market Trends - Weather woes continue to affect markets
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - February 11, 2014