Food Business News - June 17, 2014 - (Page 9)

Editorial EDITORIAL STAFF Editor-in-chief Morton I. Sosland Executive editor, markets Neil N. Sosland Editor L. Joshua Sosland Executive editor Keith Nunes Senior editor, markets Jay S. Sjerven Managing editor Eric J. Schroeder KEITH NUNES Preventing food fraud must be a priority Senior editor, markets Ron Sterk Associate editor Jeff Gelski Assistant editor, markets Laura Lloyd Internet editors Monica Watrous Maggie Young Contributing editor Donna Berry Graphic designer, market graphics, data Christina Sullivan PUBLISHING STAFF Chairman Charles S. Sosland Vice-chairman L. Joshua Sosland President and publisher Mark Sabo Associate publisher G. Michael Gude David DePaul Bruce Webster North American sales Matt O'Shea Vice-president, chief financial officer Melanie Hepperly Audience development director Don Keating Advertising manager Nora Wages Director of design services Sadowna Conarroe Circulation manager Judith Tinberg Digital systems analyst Marj Potts Manager of advertising design Becky White Director of e-Business Jon Hall Director of on-line advertising and promotions Carrie Fluegge Promotions manager Lon Davis WE'RE EAGER TO RECEIVE YOUR FEEDBACK: E-mail or write to us at Food Business News, 4800 Main Street, Suite 100, Kansas City, Mo, 64112 June 17, 2014 n June 3, Austin DeCoster and Peter with its own challenges, posing a threat to DeCoster, executives with Quality Egg public safety, eroding consumer confidence in L.L.C., pleaded guilty in federal court to the integrity of food and disrupting markets by distributing adulterated eggs in interstate com- placing control of the supply chain in the hands merce. While much of the focus of the case is of criminals," said Ronald Piervincenzi, Ph.D., on the company's many food safety violations chief executive officer of U.S.P. "E.M.A. should and the illnesses that may have resulted, it is be addressed as its own unique category of also a classic example of food fraud. food adulteration." In addition to admitting that the company The U.S.P. recommended the F.D.A. consider sold adulterated products, the executives a framework designed to address the specific pleaded guilty to selling misbranded eggs with nature of E.M.A. The group suggested in the the intent to defraud. From 2006 through 2010, letter that a risk assessment focused on detercompany employees labeled egg shipments mining the likelihood of E.M.A. occurring be with false expiration dates. There were a number of ways the company It seems fair to assume that if the Salmonella mislabeled older eggs with newer processing and expiration dates. outbreak had not occurred, Quality Egg's practices Sometimes they did not put any processing or corresponding expiration would still be ongoing. dates on the eggs when they were processed. The eggs would be kept in storage for several days or weeks, then, prior to shipping, they would be labeled undertaken and include a public health risk assessment and a plan to mitigate the risks. with dates that were false. "Any food ingredient can be adulterated, What is disturbing about this case is Quality Egg's fraudulent activities went on for four and the list of potential adulterants is equally years and only came to light because of an out- unlimited," Dr. Piervincenzi said. "The best way break of Salmonella enteritidis that may have to protect consumers and safeguard industry is sickened more than 1,900 people between May to focus on determining where E.M.A is most and November 2010. It seems fair to assume likely to occur. Publicly available standards that if the outbreak had not occurred, the com- can also help safeguard against adulteration of food ingredients by helping assure food integpany's practices would still be ongoing. The Quality Egg case combined with what rity and excluding ingredients that have been we now know has taken place in the olive oil, substituted, diluted or replaced, through fraud honey, seafood and European beef industries or other means." While U.S.P.'s recommendation is sound, it highlight what may be a blind spot within the supply chains of some food processors, retail- may fall on deaf ears. It is no secret the F.D.A. is ers and food service operators. While much struggling to implement the Food Safety Modattention is paid to preventing pathogenic con- ernization Act as well as address its myriad tamination of food products, more attention other mandates, many of which are unfunded. Developing guidelines to address E.M.A. may must be paid to the selling of fraudulently labe left to industry and groups like the Food beled ingredients. In early May the U.S. Pharmacopeial Con- Marketing Institute, the Grocery Manufacturers vention (U.S.P.) submitted a letter to the Food Association and the National Restaurant Assoand Drug Administration urging the agency to ciation. Given how much capital is invested in reconsider its strategy to address economically developing and maintaining brand integrity, an effort like this to bolster consumer and indusmotivated adulteration of food ingredients. "Economically-motivated adulteration (E.M.A.) try confidence in the food and beverage supply of food ingredients is a significant concern, chain would be highly worthwhile. FBN O FOODBUSINESS NEWS ® 9

Table of Contents for the Digital Edition of Food Business News - June 17, 2014

Food Business News - June 17, 2014
Tyson building a prepared foods powerhouse
Sodium reduction: Aiming at the target
Mid-year markets spotlight
Web Contents
Editorial - Preventing food fraud must be a priority
Peanut butter innovaton propels Smucker
Pinnacle opens pilot plant at Rutgers
Consumer interest in protein remains high
Trashing trillions of calories
Health science at the center of Nestle’s strategy
Nestle sees emerging markets as an e-commerce opportunity
McDonald’s U.S. sales still slipping
Innovation popping at Diamond Foods
Emerging natural and organic food and beverage trends
B&G Foods goes clubbing
C-suite focus shifting toward greater effi ciencies
Krispy Kreme looks to create buzz with licensed coff ee
Private label, sustainability shaping Hain Celestial’s strategy
Quality Egg executives plead guilty to selling adulterated products
Redefining food allergens
Have your cake and quinoa, too
Three snack makers to watch
Flavor mining
Ancient grains for modern trends
Ancient grains in America
All systems go on sustainability strategies
Targeting sodium reduction
General Mills launches Cheerios Protein
Wonka introduces Peel-a-Pops
Ready Pac expands on-the-go meals
Pacifi c Foods adds to hummus offerings
Big chicken fi llet sandwiches debut
Breyers off ers gluten-free ice cream
oCrunch and Kellogg’s partner to create cereal bowl
Stoneridge Orchards launches new dried whole fruit products
GoOrganic debuts fruit chews
popchips rolls out veggie chip line
On the Border debuts smart menu selections
Annie’s announces snack and mini meal kits
Gold’n Plump upgrades frozen chicken patties
Ingredient Market Trends - U.S.D.A. raises U.S. and world wheat ending stocks forecasts
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - June 17, 2014