Food Business News - August 26, 2014 - (Page 29)

Health and Wellness Better living through nutrition Consumers are open to using food as a way of managing specific health conditions illennials are the demographic du jour as food and beverage manufacturers and retailers try to better understand how the emerging segment of consumers will affect the industry and future buying patterns. But it would be a mistake to forget about baby boomers, a market segment that has buying power and a greater incentive to use nutrition as a means of staving off the effects of aging. "With the 60-plus segment of the world's population expected to reach 1 billion in 2017, the market for nutritional products targeting healthy aging has plenty of potential," said Mai Nygaard, global product manager for Rousselot's Peptan collagen peptides business. "People are more aware than ever about healthy eating and are taking more responsibility for maintaining good health as they get older. "Also interesting are the soaring popularity of proteins and the clean label trend. Both M August 26, 2014 of these are prevalent through many parts of the food industry and are relevant to manufacturers of food and drinks targeted at aging consumers." Based in Son, The Netherlands, Rousselot is a business unit of Darling Ingredients International. The company is a manufacturer and marketer of gelatin and collagen peptide products. The company's products have been shown to help maintain bone and joint health as well as skin health. "The other big trend we're watching is the growing cost of health care throughout the western world," Ms. Nygaard said. "With arthritis and osteoporosis two of the most costly diseases, governments and health care providers are increasingly promoting healthy eating and lifestyle as a way to allay or prevent ill-health. We think health authorities will continue to take a growing interest in preventative nutrition and encourage the development of relevant functional food and drinks that can help the aging populations to stay healthy." A study released by The Nielsen Co. and the Natural Marketing Institute this month and titled "Health and wellness in America" highlights the role nutrition is playing in helping consumers manage their health and wellbeing. The study showed that the number of consumers using food as a means to manage specific health issues is on the rise. But the study also found that while many consumers feel they can manage many health issues through proper nutrition, many also admit it can be a challenge to eat healthy. "Sometimes life gets in the way," said Sherry Frey, vicepresident of the perishables group for Nielsen. "People think about it all the time: Why don't I eat healthy? Price comes into play and people are not willing to sacrifice taste." That insight is important, Ms. Frey said, because it gives direction to food and beverage manufacturers interested in communicating the nutritional benefits of their products. "One of the things we can do as an industry is to educate them (consumers) to make the best choice for themselves," Ms. Frey said. But she added that the evolution of what is known about specific nutrients and their benefits has the potential to confuse consumers. "We are seeing people wanting to eat things like eggs and butter after they were told not to," she said. "Nutrition research continues to evolve and some of it may be conflicting. Look at the Food Guide Pyramid. It really is evolving as more research is done." Nutrients of interest The health and wellness study showed that millennials have similar ingredient preferences compared to their boomer cohorts, albeit in a FOODBUSINESS NEWS ® 29

Table of Contents for the Digital Edition of Food Business News - August 26, 2014

Food Business News - August 26, 2014
Wal-Mart in effort to be even more price competitive
Coca-Cola Co., Monster Beverage enter energy drink deal
Beverage Business News - Blending innovation in the juice segment
Table of Contents
Web Contents
Editorial - Social progress tied to diet
Wal-Mart in effort to be even more price competitive
Nestle to implement animal welfare standards
TreeHouse ahead on Keurig 2.0 product
Kraft, McDonald’s going forward with McCafé partnership
Gary Rodkin to retire from ConAgra Foods
Pinnacle Foods moving past Hillshire ‘distraction’
Displays, distribution propel Hostess cakes, rival says
Popcorn has global possibilities
TreeHouse Foods eyeing private label organic, natural category
Big Lots ramps up food offerings
Market Insight - Beef's simmering troubles
Washington - Transportation proposal under scrutiny
Ingredient Innovations - Rallying around omega-3
Oil blend with omega-3s offers stability
Health and Wellness - Better living through nutrition
New Food Products
Ingredient Market Trends - Canadian crop forecasts at ‘more normal levels’
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - August 26, 2014