Food Business News - February 10, 2015 - (Page 16)

Today, consumers are actively seeking information rather than passively receiving it. segment-of-one marketing," he said. "We're beginning to see the dramatic effectiveness of digital marketing." He said companies now have the ability to identify the ads consumers watch and then follow their purchases during the next 12 months. "From there you can tailor advertising to shows and web sites - To the people who actually buy your products," Mr. Appel said. "This is basically the next generation of shopper marketing. At some point the day will come when we can effectively touch each individual consumer and track their sub-segment; how their exposures impacts what products they purchase. If you are a manufacturer and you are trying grow your business in a relatively flat market, this is a big opportunity to differentiate." FBN JBS USA plans expansion at Utah beef plant SHARED VALUES - SHARED SUCCESS Brenntag Food & Nutrition North America The Highest Quality Ingredients In this market you must be certain that your distribution partners strive to uphold high Offering Innovative Solutions quality standards. Brenntag is the largest A strong partnership is built on sharing valuable global distributor operating within local and insight and information with our customers. regional quality regulations no matter the size Brenntag offers world-class food expertise to or location of our customers. Rest assured you both food scientists and strategic procurement are receiving the highest quality ingredients, teams. We are uniquely positioned to provide from the best manufacturers around the world, support to research and development teams to fully traceable through our entire supply chain. solve critical challenges within your company. Providing Safer Products In order to protect your brand, it's critical that all Contact Brenntag today to learn how we can be your trusted partner in delivering quality ingredients safely, and on time. distribution partners can speak to and provide information on their safety and compliance Brenntag North America record, therefore reducing risk. Brenntag not only has processes in place to assure traceability and safety of the products our customers receive, but we have the safety record to prove it. 16 FOODBUSINESS NEWS ® Your Right Ingredient - Today and Tomorrow GREELEY, COLO. - JBS USA announced a $75 million expansion at its Hyrum, Utah, beef processing plant. The project already has received regulatory approvals. The company expects the project to be complete and the plant to be fully operational in spring 2016. The expansion includes a new fabrication building, a new ground beef facility and a new distribution center. The company expects to boost production levels by 400 head of cattle per day. Additional benefits include improved plant efficiencies and a bigger product offering of high quality beef and ground beef products for the company's customers. "Hyrum is simply one of the premier plants in our beef business," said Bill Rupp, president and chief operating officer of JBS USA Beef. "Well-known for the Blue Ribbon Beef brand, the Hyrum facility has been a proud member of the local community for nearly 80 years and is an ideal location for expansion to service the ever-growing beef market in the western U.S." The E.A. Miller Meat & Livestock Co. built the plant in 1936. JBS USA acquired the plant in 2007, and currently, nearly 50,000 cattle are processed there annually. JBS USA said the Hyrum plant is a "significant player in the international market, exporting approximately 20% of its production to countries including Japan, Taiwan, Korea and Mexico." "The Cache Valley's long-standing reputation for quality cattle, coupled with the growing Idaho dairy industry, uniquely positions the Hyrum facility for expansion," said Steve Williams, head of cattle procurement for JBS USA. FBN February 10, 2015

Table of Contents for the Digital Edition of Food Business News - February 10, 2015

Food Business News - February 10, 2015
Hershey continues move into snack categories
Renewed school food fight looming on the horizon
Beverage Business News - Colorful ways to quench a thirst
Table of Contents
Web Contents
Editorial - Oil and currency moves should be seen as threats
McCormick eyes ambitious growth in year ahead
Dunkin’ to debut cold blended beverage platform
Campbell Soup in the midst of reorganizing
The future of shopper marketing
JBS USA plans expansion at Utah beef plant
Large MOM multiples
More tough times ahead for McDonald’s
Inside Wendy’s menu strategy
Chipotle on fire
Diamond acquires stake in potato chip maker
Market Insight - More cattle but beef prices still rising
Health and Wellness - On the cutting edge of digestive health
Ingredient Innovations - Backing up satiety benefits
Company Profile - Tyson Foods flying high
New Food Products
Ingredient Market Trends - Soybean oil market pulled lower, then higher
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - February 10, 2015