Food Business News - May 3, 2016 - (Page 28)

CONSUMERS WANT NON-GMO INGREDIENTS. Dr. Praeger's focused on keeping brand fresh TASTE BUDS WANT TASTE. SATISFY BOTH. Our #1000 Yeast Extract is Non-GMO Project Verified. For a sample call 888-534-6621. Making food taste better. Connect with us on 28 FOODBUSINESS NEWS ® ELMWOOD PARK, N.J. - Dr. Praeger's Sensible Foods began as a frozen gefilte fish company acquired by a pair of heart surgeons in 1992. Today, the brand is a competitor in the vegetarian, vegan and kosher frozen food categories, offering a portfolio of veggie burgers, fish fillets, hash browns and potato cakes with distribution in most supermarkets nationwide. "We've seen some really nice double-digit growth, high-20s growth over the past two years, and this year we're expecting mid-30s," said Larry Praeger, chief executive officer and son of cofounder Dr. Peter Praeger, M.D. Some of that success may be owed to recent additions to the company's sales and marketing teams, Mr. Praeger said. "By putting on some great sales reps and having the marketing team to support them, we've really been able to open up a lot more doors," he said in an interview with Food Business News. "A lot of it is low-hanging fruit and getting out there and getting more doors, and the other thing is actually increasing our turns on shelf because we're able to focus a bit more with the marketing department and work closely with different supermarket chains to work with their marketing teams to get our message across to their consumers." Beyond that, the company has remained true to its core values in using simple, whole ingredients while innovating with trending flavors. Newer products include a Korean Bibimbap veggie burger, a gluten-free heirloom bean veggie burger, and a gluten-free mushroom risotto veggie burger. "We're close to New York City, so we are able to see what's cutting edge in the restaurant space, and we can take what they're doing there and try to bring it into our world and try to make it something that will fit more in the Dr. Praeger's mold," Mr. Praeger said. "Meaning, it's going to be more healthful, potentially less sodium and less fat, and make it in a way that's convenient so you don't have to go to a restaurant to eat it or be an incredible chef to recreate it." Earlier this year the company unveiled a brand refresh, having invested $1 million to update the packaging, logo and web site. "You look at these emerging brands, and they all have, generally speaking, relevant, focused packaging to appeal to the next generation of health-conscious consumers," Mr. Praeger said. "We really wanted to bring that home with our package and have our product offerings reflect that." The company recently had its veggie burger added to the White Castle food service chain's menu. "White Castle really wanted to partner with us and work with us May 3, 2016

Table of Contents for the Digital Edition of Food Business News - May 3, 2016

Food Business News - May 3, 2016
Dr Pepper pivoting with the consumer
New front opens in the battle over sodium
Beverage Business News - Beverage makers capitalizing on dairy
Table of Contents
Web Contents
Editorial - Vermont’s immediate impact is becoming clearer
Three meals a day still the American way
Mondelez battling weakness in biscuit market
Pinnacle picks Mondelez exec as new c.e.o.
Chipotle Mexican Grill in the midst of a slow recovery
Hormel sells Diamond Crystal Brands
Starbucks sets forth single-serve strategy
PepsiCo initiating transformational innovation agenda
McCormick acquires Australian herbs company
Costco eyes Nebraska for new poultry plant
Hershey still seeking answers to slow growth
Nestle, R&R to create world’s third largest ice cream company
Saputo details succession plan for presidency
Papa John’s removes HFCS from menu
Danone building strength in yogurt
Dannon to go non-G.M.O.
Taco Bell to limit antibiotics in chicken
Dr. Praeger’s focused on keeping brand fresh
PepsiCo appoints new global food service leader
NatureBox moves from snail mail to retail
Market Insight - The good and bad of El Nino, La Nina
Ingredient Trends - Clean label gains momentum
Food packaging and clean label
Ingredient Innovations - Red means go in color innovation
Specialty dairy ingredients used in beverages
New Food Products
Ingredient Market Trends - I.G.C. forecasts world wheat stocks at new record in 2016-17
Ingredient Markets
Supplier Innovations and News
Ad Index
Food Business in the News

Food Business News - May 3, 2016