Food Business News - July 25, 2017 - 40

were only available in hospitals and
nursing homes."

Meeting special needs
Another example comes from Kate
Farms Inc., Santa Barbara, Calif., a company started by Richard and Michelle
Laver for their daughter Kate, who was
born with cerebral palsy and at age 4 was
dealing with feeding tubes and pharmaceutical drugs. The parents worked with
a team of culinary professionals and

with the 1.0 referencing the one calorie
per milliliter the product contains. The
beverage is formulated to meet the needs
of those who rely on the beverage for
their primary or sole source of nutrition.
"Core Essentials 1.0 is similar to
Komplete, but with higher levels of potassium and sodium and more calories,"
Ms. Emori said.
Taste is important to the company,
even with products intended for tube
feeding. This is because caretakers and
parents often taste what they are giving

Kate Farms Komplete
features a blend of phytochemical extracts and
concentrates from 29
fruits and vegetables.

nutritionists to develop a beverage free
of the top eight allergens as well as corn
products, all of which are known to cause
inflammation, which may negatively
impact food digestion and nutrient absorption. The original line - Kate Farms
Komplete - comes in chocolate, coffee
and vanilla flavors in 11-oz shelf-stable,
re-closeable cartons.
"Kate Farms Komplete was developed
to work with the body," said Nory Emori,
chief marketing officer. "The beverage is
as much about what it doesn't contain as it
is about what it does include."
An important inclusion is a blend of
phytochemical extracts and concentrates
from 29 fruits and vegetables. Phytochemicals are the active ingredients that
promote whole body health. The extracts
do not contain any of the source ingredients' protein, fat or carbohydrates.
"One can only be allergic to protein,
so without it, the superfoods blend contains no allergens," Ms. Emori said. "The
blend includes extracts of green tea and
green coffee but does not contain any caffeine. These phytochemicals are antioxidants that help the body more efficiently
absorb nutrients, vitamins and minerals."
This is important, as the company
loads the beverage up with vitamins and
minerals. A serving contains 35% of the
Daily Value for all key nutrients.
Because Kate Laver is tube fed, her
parents also commissioned the development of Kate Farms Core Essentials 1.0,
40

Food Business News

to their patients. If it tastes good to them,
they feel good about serving it.
Like Vital Cuisine, Core Essentials
1.0 includes medium-chain triglycerides.
A 325-calorie, 325-milliliter container
provides a balanced combination of macronutrients - 41 grams of carbohydrates,
18 grams of protein and 10 grams of fat -
along with 24 vitamins and minerals and
the 29 phytonutrient superfoods blend.
For more intense oral and tube
feeding nourishment, the company also
offers Core Essentials Peptide 1.5. Each
325-milliliter carton provides 500 calories and delivers the same vitamins, minerals and antioxidant-rich superfoods as
the other two lines. It is made with 100%
hydrolyzed organic pea protein and
amino acids for calorically dense total
nutrition that is easy to digest.
ProNourish, another meal replacement brand from Nestle Health Science,
Bridgewater, N.J., was formulated to be
compliant with low FODMAP diet for
people with food intolerance. FODMAP is
an acronym for fermentable oligosaccharides, disaccharides, monosaccharides
and polyols, which classifies specific
types of short-chain carbohydrates that
may be poorly absorbed in the small
intestine, resulting in digestive issues in
some people. This diet often is followed
by those with celiac disease.
Based on hydrated milk protein
concentrate, the beverage does not contain gluten or high-fructose corn syrup,

and is suitable for people who are lactose
intolerant. It is also loaded with 25 essential vitamins and minerals.

Hitting the mainstream market
Though medical and health
care foods are gaining traction in the
commercial food industry because of demand from a very specific segment of the
population, the more common meal replacement beverages that stock everyday
retailers' shelves tend to address weight
loss or speak to convenience. They are
grab-and-go drinkable meals in a bottle.
"What's key with any meal replacement beverage is that it satisfies in terms
of both satiety, as well as that physical
and emotional gratification one gets
when eating varied foods," Ms. Folta
said. "It's much more challenging to satisfy with a liquid food than with a meal
replacement bar, where the consumer
gets to crunch or chew, and experiences
various textures in the mouth."
Joe Farinella, vice-president of
research and development at Imbibe,
said higher viscosities provide more of a
sense of a meal, but that high-viscosity
products may present their own set of
challenges in processing. He emphasized
that texture and mouthfeel are important
considerations in such beverages where
you are packing in lots of nutrients.
"When working with these nutrient-dense systems, the solubility and stability of ingredients is important," he said.
"And if you were to take it a step further
and add pulp or particulates to satisfy the
desire to chew, there are food safety considerations that must be taken into account.
All of these attributes must be monitored
throughout shelf-life on these types of
products since even a small reaction that
occurs in the product over time can have a
dramatic effect on viscosity and stability."
Currently most meal replacement
beverages are processed to be shelf stable
until opened. Many have shelf lives
of more than a year, which magnifies
technical challenges. This is why such
beverages tend to be packaged in opaque
containers with bold instructions to
shake thoroughly before consumption.
Barrier packaging also protects light-sensitive ingredients from breaking down.
As with all food and beverages, taste
is paramount. With meal replacement
beverages, the flavor profi le is also part
of the product's selling features.
"If you are depriving yourself of a
sit-down meal, it's always helpful to feel
like you are indulging on something
July 25, 2017



Table of Contents for the Digital Edition of Food Business News - July 25, 2017

BUSINESS -- E-commerce: Laying the foundation for a digital future
CONTENTS
WEB CONTENTS
FROM THE EDITOR -- IFT17 highlights worrying industry cross currents
NEWS -- McCormick to acquire Reckitt Benckiser’s food business
NEWS -- Ramon Laguarta promoted to president at PepsiCo
NEWS -- Diester to succeed at helm of Russell Stover Chocolates
NEWS -- Transformation accelerating for Conagra Brands
NEWS -- Subway testing refreshed design, gluten-free bread
NEWS -- PepsiCo preparing for change and redefi ning growth
NEWS -- Kroger suing Lidl for trademark infringement
NEWS -- Campbell Soup to acquire organic soup maker
MARKET INSIGHT -- Crop conditions continue to drive grain, oilseed prices
WASHINGTON -- Trump administration outlines objectives for NAFTA renegotiation
INGREDIENT TRENDS -- Slaughter-free meat?
INGREDIENT INNOVATIONS -- Spirulina may simplify quest for naturally sourced colors
BEVERAGE BUSINESS NEWS -- Meal in a bottle
NEW FOOD PRODUCTS -- Maxwell House launches MAX line
NEW FOOD PRODUCTS -- Chobani charges into classic yogurt category
NEW FOOD PRODUCTS -- GU Energy Labs off ers toasted marshmallow energy gel
NEW FOOD PRODUCTS -- Trio of new fl avors join Enjoy Life’s chewy bars line
NEW FOOD PRODUCTS -- Unilever unveils vegan, organic I Can’t Believe It’s Not Butter! products
NEW FOOD PRODUCTS -- Zoup! introduces chicken broth for retail
NEW FOOD PRODUCTS -- Dry Sparkling introduces watermelon variety
NEW FOOD PRODUCTS -- Thomas’ Swirl Bread adds blueberry pancake fl avor
NEW FOOD PRODUCTS -- Dunkin’ Donuts fl avor debuts from Oreo
NEW FOOD PRODUCTS -- Hostess pairs peanut butter and chocolate in new Twinkies variety
INGREDIENT MARKET TRENDS -- Trudeau addresses U.S. governors on importance of NAFTA
INGREDIENT MARKETS
SUPPLIER INNOVATIONS -- Lesaff re’s organic nutritional yeast now certifi ed gluten-free
SUPPLIER INNOVATIONS -- Blue California commercializes Gamma-Decalactone
SUPPLIER INNOVATIONS -- Prova launches line of allergen-free nut fl avors
SUPPLIER INNOVATIONS -- PureCircle introduces stevia antioxidant product for food, beverages
SUPPLIER INNOVATIONS -- Agropur restructures ingredients business
SUPPLIER INNOVATIONS -- Prinova to acquire Lycored’s U.K., China premix operations
CLASSIFIEDS
MARKETPLACE
AD INDEX
FOOD BUSINESS IN THE NEWS
FROM THE ARCHIVE - A DECADE OF INSIGHT
Food Business News - July 25, 2017 - BUSINESS -- E-commerce: Laying the foundation for a digital future
Food Business News - July 25, 2017 - 2
Food Business News - July 25, 2017 - 3
Food Business News - July 25, 2017 - CONTENTS
Food Business News - July 25, 2017 - 5
Food Business News - July 25, 2017 - WEB CONTENTS
Food Business News - July 25, 2017 - 7
Food Business News - July 25, 2017 - 8
Food Business News - July 25, 2017 - FROM THE EDITOR -- IFT17 highlights worrying industry cross currents
Food Business News - July 25, 2017 - NEWS -- McCormick to acquire Reckitt Benckiser’s food business
Food Business News - July 25, 2017 - 11
Food Business News - July 25, 2017 - 12
Food Business News - July 25, 2017 - 13
Food Business News - July 25, 2017 - 14
Food Business News - July 25, 2017 - 15
Food Business News - July 25, 2017 - NEWS -- Diester to succeed at helm of Russell Stover Chocolates
Food Business News - July 25, 2017 - 17
Food Business News - July 25, 2017 - NEWS -- Transformation accelerating for Conagra Brands
Food Business News - July 25, 2017 - 19
Food Business News - July 25, 2017 - NEWS -- Subway testing refreshed design, gluten-free bread
Food Business News - July 25, 2017 - 21
Food Business News - July 25, 2017 - NEWS -- PepsiCo preparing for change and redefi ning growth
Food Business News - July 25, 2017 - 23
Food Business News - July 25, 2017 - 24
Food Business News - July 25, 2017 - NEWS -- Kroger suing Lidl for trademark infringement
Food Business News - July 25, 2017 - NEWS -- Campbell Soup to acquire organic soup maker
Food Business News - July 25, 2017 - MARKET INSIGHT -- Crop conditions continue to drive grain, oilseed prices
Food Business News - July 25, 2017 - WASHINGTON -- Trump administration outlines objectives for NAFTA renegotiation
Food Business News - July 25, 2017 - 29
Food Business News - July 25, 2017 - INGREDIENT TRENDS -- Slaughter-free meat?
Food Business News - July 25, 2017 - 31
Food Business News - July 25, 2017 - 32
Food Business News - July 25, 2017 - 33
Food Business News - July 25, 2017 - INGREDIENT INNOVATIONS -- Spirulina may simplify quest for naturally sourced colors
Food Business News - July 25, 2017 - 35
Food Business News - July 25, 2017 - 36
Food Business News - July 25, 2017 - 37
Food Business News - July 25, 2017 - BEVERAGE BUSINESS NEWS -- Meal in a bottle
Food Business News - July 25, 2017 - 39
Food Business News - July 25, 2017 - 40
Food Business News - July 25, 2017 - 41
Food Business News - July 25, 2017 - NEW FOOD PRODUCTS -- Trio of new fl avors join Enjoy Life’s chewy bars line
Food Business News - July 25, 2017 - NEW FOOD PRODUCTS -- Zoup! introduces chicken broth for retail
Food Business News - July 25, 2017 - NEW FOOD PRODUCTS -- Hostess pairs peanut butter and chocolate in new Twinkies variety
Food Business News - July 25, 2017 - INGREDIENT MARKET TRENDS -- Trudeau addresses U.S. governors on importance of NAFTA
Food Business News - July 25, 2017 - INGREDIENT MARKETS
Food Business News - July 25, 2017 - 47
Food Business News - July 25, 2017 - 48
Food Business News - July 25, 2017 - 49
Food Business News - July 25, 2017 - 50
Food Business News - July 25, 2017 - 51
Food Business News - July 25, 2017 - 52
Food Business News - July 25, 2017 - 53
Food Business News - July 25, 2017 - 54
Food Business News - July 25, 2017 - 55
Food Business News - July 25, 2017 - SUPPLIER INNOVATIONS -- Prova launches line of allergen-free nut fl avors
Food Business News - July 25, 2017 - SUPPLIER INNOVATIONS -- Prinova to acquire Lycored’s U.K., China premix operations
Food Business News - July 25, 2017 - CLASSIFIEDS
Food Business News - July 25, 2017 - MARKETPLACE
Food Business News - July 25, 2017 - 60
Food Business News - July 25, 2017 - AD INDEX
Food Business News - July 25, 2017 - FROM THE ARCHIVE - A DECADE OF INSIGHT
Food Business News - July 25, 2017 - 63
Food Business News - July 25, 2017 - 64
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