Food Business News - August 22, 2017 - 17
Coca-Cola crowdsourcing natural,
low-calorie sweetener innovations
great taste people love but with less
sugar and fewer calories."
Leading the project is Coca-Cola's External Technology Acquisition
Team, which studies and invests in
emerging ingredients, packaging
materials, product technologies and
Sifting solutions to enhance your
quality and confidence
THE COCA-COLA CO.
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ATLANTA - The Coca-Cola Co. has
issued a challenge for researchers
and scientists to identify a "naturally
sourced, safe, low- or no-calorie compound" that tastes like sugar when
used in food and beverage products.
The grand prize winner will be awarded $1 million in October 2018.
The compound must not contain
or be derived from stevia or monk
fruit or from any list of protected species or substances issued by any regulatory body in any country, according
to the company. The Coca-Cola Co.
Sweetener Challenge may be found on
crowdsourcing platform HeroX.
An additional campaign, "the
sweet story challenge," invites
consumers from around the world to
submit written or video entries featuring favorite methods of naturally
sweetening foods or beverages. Up to
five winners will receive $100,000 in
total prize money, according to the
"We're always searching for
newer, better ingredients, and we
know that amazing ideas can come
from anywhere," said Robert Long,
senior vice-president and chief innovation officer at Coca-Cola. "These
two challenges are very much rooted
in our desire to make the drinks our
consumers want to drink, and in our
willingness to look beyond the walls
of our company for breakthrough sugar alternatives that help us deliver the
August 22, 2017
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